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Gamification wke 2015

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Gamification basics and examples

Publicado en: Reclutamiento y RR. HH.
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Gamification wke 2015

  1. 1. You get 1 XPs Oscar Garcia Pañella, PhD Gamification & Motivational Design @kokopus_dark oscar.garciap@cookiebox.org http://www.cookiebox.es Gamification [or how to evolve TO MEMORABLE] http://www.tweeria.com/
  2. 2. You get 2 XPs Thanks for this intrinsic motivator! LOL
  3. 3. You get 3 XPs INTEREST CURVE
  4. 4. You get 4 XPs Expectation The Hook Up Up Down Down Climax Conclusion
  5. 5. You get 5 XPs Many thanks to Cristoph! Player types: MASTERMIND/CONQUEROR Liked: TUTORIAL Found: INDIFFERENT BOREDOM Selected lenses: TEAM & CURIOSITY And we’ll see twitter later! 
  6. 6. You get 6 XPs THEN & NOW… 1982 2015
  7. 7. You get 7 XPs A: Focus C: Empathy D: Interest 50:50 B: Flow 2 250 € 1 100 € 8 7 6 5 4 3 50.000 € 25.000 € 10.000 € 5.000 € 1.000 € 500 € 12 11 10 9 1 millón 500.000 € 250.000 € 100.000 €
  8. 8. You get 8 XPs
  9. 9. You get 9 XPs
  10. 10. You get 10 XPs Verizon: users spend over 30% more time on-site with social login games versus a regular site login Allkpop: during the week long promotion of game mechanics, the online news site experienced a 104% increase in shares, 36% in comments, and 24% in pageviews. NickTV: introduces a game-based role-playing platform as heroes and within 2 months obtained 750,000 pages views (200% the amount of the usual traffic for the entire nicktv.it website), over 50,000 users and over 4,000,000 sessions on the website, with an increase in time spent on site by 25% Verizon Wireless: more than 50% of site’s user participate in this gamified environment and spend 30% more time on the site Ask.com uses game mechanics to increase user engagement through real- time notifications and activity streams, increasing answered questions by 23% and votes by 58% Source: http://www.yukaichou.com/gamification- examples/gamification-stats-figures/
  11. 11. You get 11 XPs Palabra(s) Clave: Experiencia memorable Sentencia: Serio no significa aburrido Palabra(s) Clave: Retención y Transferencia Sentencia: lo placentero, si incluye sorpresa, es divertido y “fija mejor” Palabra(s) Clave: Destino y Futuro Sentencia: Tecnología + Psicología Palabra(s) Clave: KPI’s Sentencia: Si no es medible, no es gamificable Deloitte: sus programas de training gamificados se completan en un 50% menos de tiempo a la par que mantienen la motivación Teleflora: gamificó sus tiendas en base a dinámicas sociales que permitían canjear acciones por puntos, aumentando su tráfico social en un 105% y logrando ratios de conversión del 92% Ford: gracias al juego “Escape Route” se venden $8 millones en vehículos con un aumento del 600% en FB (me gusta) y más de 100 millones de tweets Hewlett Packard: activa “Project Everest” para equipos de venta y consigue aumentos del 56.4% y $1 billón en beneficios Spotify: cambia su evento annual por una solución gamificada móvil consiguiendo una participación voluntaria de más del 90% de sus empleados Fuente: http://www.yukaichou.com/gamification- examples/gamification-stats-figures/
  12. 12. You get 12 XPs Trophies: To the Inherent Interest Level: 1 Unlocking: Game Elements
  13. 13. You get 13 XPs SKATERS ZERO
  14. 14. You get 14 XPs CHALLENGE! ¿Which one is this game element?
  15. 15. You get 15 XPs CLICK! SSSHHHHH HHH!!! … … … … Surprise!
  16. 16. You get 16 XPs
  17. 17. You get 17 XPs WHEN 11 OR 12 YEARS OLD…
  18. 18. You get 18 XPs
  19. 19. You get 19 XPs
  20. 20. You get 20 XPs CUSTOMER: Grupo DAMM BUSINESS TAGS: Internal Comunication, Change Management, Talent Management, Agile PROJECT GOAL: To communicate in a propper and shocking way a new and radically different approach of managing the talent inside the company. TRANSMEDIA PLATFORMS: Newsletters, Short Movies, Alternative Reality Actions, Gamifyied Workshops using adhoc comics, puzzles, card games, infographics CASE 01 Epic Win Blog
  21. 21. You get 21 XPs Trophies: To the best digestion engines! Level: 2 Unlocking: Bob, don’t cry!
  22. 22. You get 22 XPs
  23. 23. You get 23 XPs http://kcd-elements.tumblr.com/
  24. 24. You get 24 XPs
  25. 25. You get 25 XPs
  26. 26. You get 26 XPs
  27. 27. You get 27 XPs
  28. 28. You get 28 XPs
  29. 29. You get 29 XPs Stoppers (Mobs) Us Carrots
  30. 30. You get 30 XPs
  31. 31. You get 31 XPs CUSTOMER: Bosch und Siemens Hausgeräte GmbH BUSINESS TAGS: Training and Development, Internal Communication, Knowledge Management, Disruptive Innovation PROJECT GOAL: Inspire the Heads of Training Departments of BSH from all over the world about new training methodologies, such as gamification, transmedia storytelling, ambient management, and experiential learning, during the 1 week annual corporate sales training event. TRANSMEDIA PLATFORMS: Cartoon, Comics, Storytelling Pills, Ambient Management Experience, Workshops, Alternative Reality Games CASE 02 Epic Win Blog
  32. 32. You get 32 XPs
  33. 33. You get 33 XPs
  34. 34. You get 34 XPs WHAT I LIKE VS WHAT YOU LIKE
  35. 35. You get 35 XPs 1 5 2 3 4
  36. 36. You get 36 XPs http://www.mud.co.uk/richard/hcds.htm IDENTIFY MY TARGET GROUP!!! http://marczewski.me.uk/ 2.0. en 2014
  37. 37. You get 37 XPs
  38. 38. You get 38 XPs Trophies: To the UNBUILDERS Level: 3 Unlocking: Some Psychology!
  39. 39. You get 39 XPs Location: WKE
  40. 40. You get 40 XPs
  41. 41. You get 41 XPs
  42. 42. You get 42 XPs http://artofgamedesign.com/cards/
  43. 43. You get 43 XPs Sensation Fantasy Story ChallengeSocial Discovery Expression Immersion http://www.8kindsoffun.com/ PLEASURES …
  44. 44. You get 44 XPs
  45. 45. You get 45 XPs -- Competence (feeling that you are good at) -- Autonomy (give me choices) -- Relatedness (connect to other people) R.A.M.P.
  46. 46. You get 46 XPs
  47. 47. You get 47 XPs CASE 03 http://www.cookiebox.es/rtve -aplicacion-empresarial-de- la-gamificacion/
  48. 48. You get 48 XPs
  49. 49. USE both SIDES And yes, THIS IS a suggestion 
  50. 50. You get 50 XPs
  51. 51. You get 51 XPs MAKE it EPIC And yes, THIS IS another suggestion 
  52. 52. You get 52 XPs
  53. 53. You get 53 XPs WELL it WORKS And yes, THIS IS a fact 
  54. 54. You get 54 XPs
  55. 55. You get 55 XPs
  56. 56. You get 56 XPs
  57. 57. You get 57 XPs
  58. 58. You get 58 XPs RESPECT powers and PREFERRED LOCATIONS And yes, WE ARE back to suggestions 
  59. 59. You get 59 XPs
  60. 60. You get 60 XPs TRANSMEDIA = = DIFFERENT DOORS
  61. 61. You get 61 XPs Nuestro primer objetivo era activar el interés de los participantes unos días previos al taller motivándolos, además, a investigar y aprender sobre los productos de BUFF®. Un personaje ficticio creado para la ocasión, un temido hacker, envía un vídeo en el que explica que ha introducido un virus en el sistema informático de BUFF® para acabar con todo el conocimiento comercial de la empresa. Una amenaza en toda regla que obligará a los empleados a descifrar un conjunto de retos que les permitirán dar con el código de desinfección y que sólo podrán resolver si conocen y profundizan en el catálogo de los productos BUFF®.
  62. 62. You get 62 XPs
  63. 63. You get 63 XPs Meet change + fantastic [not absurd] story + colleagues back youth + using “weird communication mechanisms + 8 challenges + 12 behaviors + connect!
  64. 64. You get 64 XPs
  65. 65. You get 65 XPs GRACIAS! ¿INTERESTING?
  66. 66. You get 66 XPs ACHIEVEMENT UNLOCKED! Oscar Garcia Pañella, PhD Gamification & Motivational Design @kokopus_dark oscar.garciap@cookiebox.org http://www.cookiebox.es

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