2. This campaign is promoting:
Lyutenitsa Ayvar, Pindzhur
Roasted Peeled Peppers
Rose Jam
Rosehip Marmelade
Peach Compote
2/15

3. Where?
Berlin
PL
Cologne
DE
Munich
Warsaw
RO
Bucharest
3/15

4. How?
Information & Promotion Activities
- Advertising
Press, TV, Outdoor, Mailouts
- Exhibitions and Fairs
- Supermarket Degustations
- PR measures
Thematic Dinners, Missions to Production,
Master-Classes, Matchmaking Workshops,
Presentation Events 4/15

5. Advertising
Special magazines
Brochures for
mailout
Broadcasts on TV
Billboards
Ads on Buses
5/15

6. Exhibitions and Fairs
See us at
“Open the Seal of Taste”
ANUGA - Cologne
Food & Life - Munich
POLAGRA - Poznan
INDAGRA - Bucharest
GreenWeek - Berlin
6/15

7. Supermarket Degustations
Berlin
Cologne
Munich
Warsaw
Bucharest
7/15

8. Thematic Dinners
Berlin
Cologne
Munich
Warsaw
Bucharest
8/15

9. Missions to Production Places
From
Berlin
Cologne
Munich
Warsaw
Bucharest
9/15

10. Culinary Schools
Berlin
Cologne
Munich
Warsaw
Bucharest
10/15

11. Matchmaking Workshops
Presentation
of products
to food
specialists,
distributors,
journalists,
etc
11/15

12. Presentation Events
Promote products
and establish contacts
with food specialists,
journalists, traders,
distributors, retailers,
nutritionists and other
professionals
In the cities of:
Munich, Cologne,
Warsaw, Bucharest
12/15

13. Promotional materials
Brochure
Picture of materials Placemat
Folder
DVD
Poster
Bag
Notepad
Pen
13/15

14. Electronic Promotional materials
Printscreen of our webpage Webpage
Facebook account
Twitter account
Video
TV Commercial
14/15

15. Want to know more?
Visit our website
www.OpenTheSealOfTaste.eu
Union of the processors
of fruits & vegetables
or email us at
union@org-bg.net
info@OpenTheSealOfTaste.eu
+359 2987 4743
CAMPAIGN FINANCED WITH AID FROM
THE EUROPEAN UNION AND
THE REPUBLIC OF BULGARIA 15/15