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The Pharma Multi-channel Marketing Maturity Model

Check out our handy one-page overview of Multi-channel Marketing Maturity for Pharma

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The Pharma Multi-channel Marketing Maturity Model

  1. 1. © Owen Health Marketing Ltd Feel free to print it, share it and embed on your website with appropriate credit. The pharma multi-channel marketing maturity model. OMNI-CHANNEL CROSS-CHANNEL MULTI-CHANNEL MULTIPLE CHANNELS SET CHANNELS Brand Idea Product Features and Benefits Brand Proposition Brand Distinctiveness Reach CTRs and Visitors Followers, Likes, Shares, Comments, Acquisition Attribution, SOW, NPS ROI and Predictive Audience Segmentation Personas Experience Journey Mapping Service Design Launch Campaign and Leave Always-on and Nurture Real-time Campaign Bursts Post-Launch Detailing Tablet E-detailing Closed Loop Marketing Web-based E-detailing KOLs DKOLs Micro Influencers Events Online Events Virtual Events Websites Mobile & Apps Brand Platforms Internet of Medical Things Search Engine Marketing Voice Search Marketing STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5 Blogs and Articles Infographics Video Messaging AR and VR Email Marketing Marketing Automation Direct Mail Personalisation The use of traditional channels and media to reach the audience. The use of new digital channels and media being adopted by the audience. Ensuring consistency across all channels and media. Utilising all channels and media to deliver a compelling and coherent journey experience. Channels and media deliver the right content to the right person in the right place at the right time. Social Outposts Paid Social Communities Blockchain Reaching the next stage of maturity will usually involve adding to the activities from the previous stage. Basic RFM Segmentation Customer Relationship Data Website and Campaign Data Data Management Platform Social Data Re-targeting Data KPI Data Strategy Tactics Content New