Sales Presentation Social Media
- 1. OWN YOUR MARKET The Local Marketing and Social Media Marketing Machine A Two-Step Program for Growing Your Business & Reputation Online
- 4. Are you active in all the places where your target customers hang out online?
- 7. 97% of consumers use online searches when researching products or services
- 8. 78% of consumers trust peer recommendations
- 13. The fastest growing demographic among Facebook users is... 35 to 65 year-old women
- 14. You Tube is now the second largest search engine
- 15. You Tube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
- 16. People go there to look for videos to answer their questions , show them how to do something, or review a product or business
- 18. People are more likely to visit blogs that align with their interests because blogs are non-selling environments
- 19. Whether you know it or not, your prospects & customers are using social media
- 20. Are you still spending money on Yellow Pages , Newspaper inserts & other old-school media ?
- 21. 24 of the 25 largest newspapers experienced record declines in circulation in the past year
- 24. According to Yahoo! 92% of all business searchers start looking online , either at home or on their mobile phones
- 26. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
- 27. Marketing online is no longer just about having a Web site where people come to find your business
- 28. It’s about going where they are online and connecting with them in those locations
- 30. There is still time to get established before it’s too late
- 32. Three steps: Get out there and get found Engage Follow up
- 33. Get out there & get found Google is important but you also need to be present where your customers spend time
- 34. Get out there & get found But it’s not “set and forget.” You need to stay fresh
- 36. Get out there & get found There’s a “sell by” date on every message -- and it’s today
- 37. Get out there & get found If you’re not delivering something new on a regular basis, other messages are going to replace yours on the shelves
- 38. Engage Once you get found , engage with your prospects on their terms .
- 39. Engage Get them to follow you on Twitter , friend you on Facebook or subscribe to your YouTube channel
- 40. Engage Then start offering more insightful information, expert perspective, recommendations , news , coupons , membership privileges…
- 41. Engage Build relationships Earn their trust Earn their business
- 44. Recap: Get out there and get found Engage Follow up
- 45. What are the keys to a successful online marketing program for your business ?
- 47. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
- 52. Populate with initial content Start building “tribe” of followers, subscribers & friends Continue to engage “tribe”