MIT Enterprise Forum of NYC hosted The UX of Tomorrow: Designing for the Unknown on June 4th, 2015 at Shutterstock featuring Beverly May, Ryan Gossen, Jay Vidyarthi, and Jeff Feddersen. This is Beverly's presentation from the event. Beverly is the founder and Executive Director of the International UX Awards, now in its fifth year. She has nearly 2 decades` experience in tech, product development and UX and is Principal of Oxford Tech + UX, a boutique UX and product strategy consultancy. Beverly has helped launch hundreds of new digital initiatives in leadership roles at digital agencies, incubators, startups, publishing and the UN; she is currently acting CTO & Head of Product and UX at a Castaclip, a 35-person video software company in Berlin, Germany. Beverly has an Executive MBA from the University of Oxford, a technology Master`s degree in systems design from NYU, and a BA from University of Toronto. She is a triple EU- Canadian- US citizen. The next ten years of technology will see many of Ray Kurzweil`s predictions come alive: Embedded, invisible, unwired electricity and internet-based interactions will drive every aspect of our lived environment. The physical and digital worlds are merging, powered by incredible changes in computing, universal connectivity as well as Artificial Intelligence (AI) and machine learning. This pending wave is certain to change every aspect of our human-computer interaction. Major technological leaps present interesting design and UX challenges and require a wholesale shift in perspective by designing for the as-yet unknown. Screens, keyboards, and mouse dominated yesterday and today. Tomorrow, these systems will be initiated, controlled, and tracked through location and environment, semantic context, a wave of the arm, a blink of an eye, a directed gaze, a heartbeat, a crowd-driven trend, even a brainwave. Whole new approaches and design systems need to be considered for what the next wave of products do, what they look and feel like, and how they can be more meaningful, useful, relevant, and intuitive. This talk discussed the UX of tomorrow for the next wave of product design based on some of the very first products and services on the market that hint at the integrated cyborg future to come. We looked at overall trends and reviewed some examples in the market right now from IBM’s Watson, Interaxon’s MUSE, and NYU’s Interactive Telecommunications Program. Case study details from each project illustrated the special challenges of designing for the unknown. Watch the full presentation on YouTube: https://www.youtube.com/watch?v=j8EwQffNV4A#action=share

1. MIT Enterprise Forum: Next Generation UX
NEXT-GENERATION UX
DESIGNING FOR TOMORROW’S UNKNOWN
PRODUCTS & CHALLENGES
NEW YORK, JUNE 4, 2015

2. MIT Enterprise Forum: Next Generation UX
NEXT-GENERATION UX
AGENDA:
5:30pm - 6:00pm: Reception
6:00pm - 6:15pm: Beverly May: Overview
6:15pm - 6:45pm: Ryan Gossen + QA
6:45pm - 7:15pm: Jeff Feddersen + QA
7:15pm - 7:45pm: Jay Vidyarthi + QA
7:45pm - 8:00pm: Panel Discussion
8:00pm - 8:30pm: Reception & Networking

3. MIT Enterprise Forum: Next Generation UX
BEVERLY MAY
EXECUTIVE DIRECTOR, THE UX AWARDS
CTO & HEAD OF PRODUCT, CASTACLIP GMBH
TWITTER: @OxfordTech, @UXAwards
COMPANY: oxfordtech.us
LINKEDIN: linkedin.com/in/beverlymay
ORGANIZER

4. MIT Enterprise Forum: Next Generation UX: Beverly May
OVERVIEW
DESIGNING THE FUTURE:
CRAFTING UX FOR NEXT-GENERATION
PRODUCTS & CHALLENGES

5. MIT Enterprise Forum: Designing the Future: Beverly May
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6. MIT Enterprise Forum: Designing the Future: Beverly May

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- http://www.internationaltransportforum.org/Pub/pdf/15CPB_Self-drivingcars.pdf

13. MIT Enterprise Forum: Designing the Future: Beverly Mayhttp://www.artinsights.com/wp-content/uploads/2014/03/The_Jetsons_Jetsons_Sunday_Drive.jpg

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http://colbertnation.mtvnimages.com/images/shows/colbert_report/videos/season10/10116/cr_10116_02.jpg?

15. MIT Enterprise Forum: Designing the Future: Beverly Mayhttps://www.youtube.com/watch?v=5szXt6CBDmo

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https://9to5mac.files.wordpress.com/2012/11/screen-shot-2012-11-14-at-10-04-27-pm.png

17. MIT Enterprise Forum: Designing the Future: Beverly May
- http://www.internationaltransportforum.org/Pub/pdf/15CPB_Self-drivingcars.pdf

18. MIT Enterprise Forum: Designing the Future: Beverly May
http://en.wikipedia.org/wiki/Butterfly_effect
When a small change in the initial state of a system can
result in large differences in a later state.
“Does the flap of a butterfly’s wings in Brazil set off a
tornado in Texas?”
The flap of the butterfly’s wings in Brazil 3 weeks prior
did not CAUSE the tornado — it formed a part of the
total set of many initial conditions that, in combination,
led to the tornado in ways that could not have been
predicted

19. MIT Enterprise Forum: Next Generation UX
3 NEW TRUTHS
1. we can no longer have any real idea what the “user” experiences
(only some users)
2. we can no longer measure, let alone analyze, the totality of our
product designs or experience (only individual parts of it)
3. we can no longer really know WHY many things happen
(especially from single-source analytics)

20. MIT Enterprise Forum: Next Generation UX: Beverly May
SO HOW DO YOU DO IT?

21. MIT Enterprise Forum: Next Generation UX
U X A W A R D S . O R G
2015 UXIES
NOVEMBER 16, 2015

22. MIT Enterprise Forum: Designing the Future: Beverly May
2014 HIGHLIGHTS

23. MIT Enterprise Forum: Designing the Future: Beverly May
http://etc.usf.edu/clipart/
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24. MIT Enterprise Forum: Designing the Future: Beverly May
UX PROCESS
DISCOVER &
RESEARCH
DEFINE &
CONCEPT
PROTOTYPE,
DESIGN
& TEST
DEVELOP &
DELIVER
WHAT HOW
USER CENTERED DESIGN
UX IS…

25. MIT Enterprise Forum: Designing the Future: Beverly May

26. MIT Enterprise Forum: Designing the Future: Beverly May
Who is your
“user”?
What’s
his/her problem?
What’s
your
solution?
How to best solve
in a NEW way?
Assumptions true?
How to improve?

27. MIT Enterprise Forum: Designing the Future: Beverly May
DESIGNANALYSIS
‣ generate solutions
‣ structure/organize
components to solve the
needs in the best way
MIX OF ANALYSIS + DESIGN
‣ research & identify
audience, needs,
environment,
components and
complex processes

28. MIT Enterprise Forum: Designing the Future: Beverly May
LEMErS
Learnability
Efficiency
Memorability
Errors
Satisfaction

29. MIT Enterprise Forum: Designing the Future: Beverly May
http://andrele.com/wp-content/uploads/2014/08/UsabilityLab1.jpg

30. MIT Enterprise Forum: Next Generation UX
3 NEW TRUTHS
1. we can no longer have any real idea what the “user” experiences
(only some users)
2. we can no longer design, measure, or analyze the totality of our
product designs or experience (only individual parts of it)
3. we can no longer really know WHY many things happen
(especially from single-source analytics)

31. MIT Enterprise Forum: Next Generation UX
4 NEW PRODUCT DESIGN TRUTHS
1. we start with a single (most likely) user- and grow from there
2. we try lots of different things, then measure and optimize all aspects
of the experience we can
3. we design dynamic systems, not fixed interfaces
4. we are comfortable with chaos- and respond quickly

32. UXAwards.org #UXAwards @UXAwards
2013 UXIES
© 2015
SILVER: BEST ACCESSIBILITY INNOVATION

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34. MIT Enterprise Forum: Next Generation UX
http://www.nathab.com/uploaded-files/carousels/TRIPS/Monarchs-Photo/Central-America-Monarchs-Photo-2-butterfly.jpg
THANKS!
DESIGNING THE FUTURE:
CRAFTING UX FOR NEXT-GENERATION
PRODUCTS & CHALLENGES
BEV MAY

35. MIT Enterprise Forum: Next Generation UX: Beverly May
NEXT-GENERATION UX
RYAN GOSSEN: IBM WATSON

36. MIT Enterprise Forum: Next Generation UX
JUDGES
RYAN GOSSEN
PORTFOLIO DESIGN LEAD, IBM WATSON
COMPANY: IBM.com
LINKEDIN: linkedin.com/in/ryangossen
TWITTER: @ryango

37. MIT Enterprise Forum: Next Generation UX: Beverly May
NEXT-GENERATION UX
JEFF FEDDERSEN: NYU ITP

38. MIT Enterprise Forum: Next Generation UX
JUDGES
JEFF FEDDERSEN
INSTRUCTOR, NYU ITP PROGRAM
DESIGNER, MAKER, PROFESSIONAL
COMPANY: http://fddrsn.net
LINKEDIN: lilinkedin.com/in/jfeddersen
TWITTER: @fddrsn

39. MIT Enterprise Forum: Next Generation UX: Beverly May
NEXT-GENERATION UX
JAY VIDYARTHI: MUSE

40. MIT Enterprise Forum: Next Generation UX
JUDGES
JAY VIDYARTHI
UX DIRECTOR, INTERAXON INC (MUSE)
2014 UX AWARDS WINNER
COMPANY: choosemuse.com
LINKEDIN: ca.linkedin.com/in/jayvidyarthi
TWITTER: @JayVidyarthi

41. MIT Enterprise Forum: Designing the Future: Beverly May
http://re-actor.net/uploads/posts/2013-01/1358245842_5.jpg

42. UXAwards.org #UXAwards @UXAwards
2014 UXIES
© 2015
SILVER: BEST NEXT-GENERATION EXPERIENCE

43. MIT Enterprise Forum: Next Generation UX

44. MIT Enterprise Forum: Next Generation UX: Beverly May
NEXT-GENERATION UX
PANEL Q&A

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2014 JUDGE
PANEL Q&A
JAY
VIDYARTHI
RYAN
GOSSEN
JEFF
FEDDERSEN
BEVERLY
MAY

46. MIT Enterprise Forum: Next Generation UX
THANKS!
NEXT-GENERATION UX:
DESIGNING FOR TOMORROW’S UNKNOWN
PRODUCTS & CHALLENGES
NEW YORK, JUNE 4, 2015

47. MIT Enterprise Forum: Next Generation UX: Beverly May
BILLION-DOLLAR UX
THANK YOU!
NEW YORK, JUNE 4, 2015