A draft work to give clues about a marketing plan. It is prepared for a vacuum cleaner brand "Rainbow" but not presented.

1. Rainbow Marketing Plan Draft – September 2008

2. The Challenge Aims of developing the strategy; Brief description of product to be marketed Associated goals, such as sales figures and strategic goals Conclusion of the plan

3. The Situation Where are we? Who are we? What’s the situation?

5. people

6. time

8. financial objective

9. marketing objectives

10. long term objectives

12. Economic

13. Social and cultural

15. Participants

16. Demographics

17. Psychographics

18. Decision process

19. Buyer motivation and expectations

21. Market size

22. Industry structure and strategic groupings

23. Competition and market share

24. Competitors

25. Market trends

27. internal Weaknesses

28. external Opportunities

32. Product strengths and weaknesses

33. Perceptual mapping

34. Product life cycle management

35. Brand name, brand image, and brand equity

37. Distribution channels

38. Motivating the channel

39. Locations

41. Pricing method

42. Pricing strategy

43. Discounts and allowances

45. The Action Sales&Promotion CRM Public Relations Personal Selling Advertising Direct Marketing Mass Media Alternative Media

46. The Winner