Session: Coloring Outside the Lines - Reinventing the Meeting Experience Presented by: Jeff Tobe CSP, M.Ed, Primary Colorer, Coloring Outside the Lines Date and time: Tuesday, June 25, 11:15am pcma.org/educon

1. cOLOriNg OuTSidE tHe
LiNeS™…
Re-Inventing the Meeting
Experience

2. LEARNING OBJECTIVES:
1. Shatter the stereotype of the
experience attendees expect to have.
2. Implement creative problem solving
techniques to remain relevant to
your attendees.
3. Look at the meetings profession from
a whole new perspective.

3. Welcome

4. working
together is
Coming
a beginning
keeping
progresssuccess
- Henry Ford

5. But Henry Ford also said about his
cars:
“Any color… as long as it’s black.”“Any color…

6. InquisitiveBe… CreativeEmpathetic

7. Find what unites you
rather than what
separates you

8. those that are
movable,
Benjamin Franklin said…
“All mankind is divided into
three classes:
those that are immovable,
and those that move.”

9. He also said…
“Beer is living proof that
God loves us and wants
us to be happy.”

10. They did it by killing
anyone who opposed
them, but still….
Remember…
The Pharoahs didn’t
get the Pyramids built
by just talking about it.

11. Not by what
you say.
Jeff Tobe
You express what
you value by what
you do…

12. Before criticizing
a vendor or an attendee,
walk a mile in their shoes.

13. That way,
if they get upset…
they’ll be a mile away
and barefoot.

14. “Man cannot discover new
oceans unless he has the
courage to lose sight of the
shore.”
-Andre Gide

15. Recognize that the
highway to offering the ultimate
event experience
is dotted with many roadblocks.

16. …but roadblocks are just
opportunities to find a new
route.

17. Believe
in
yourself

18. That what lies behind us and
what lies ahead of us
are insignificant compared to
what lies within us.
Believe

19. color outside
the lines
Give yourself
permission to
color outside
the lines

21. perspective
From every challenge
comes an opportunity!

22. In every business globally…
PERSPECTIVE IS EVERYTHING!
There are only two sides to a coin…
Managing the Business
CreatingValue for the
Customer

23. © 2013 Coloring Outside the Lines
www.coloringoutsidethelines.com
The
“Harvey Principle”
JeffTobe
Learn to see invisible
opportunities where
everyone else sees only
visible limitations.

24. Learn to see invisible
opportunities where others
only see visible limitations!

25. “From every challenge comes an
opportunity”
• It’s all about perspective
• Give yourself an A.S.K.
(Alternative Solution Kick)
1 1 3

26. It’s all about the “experience”

27. Are you Prepared to Make the
Leap?
Satisfied
Customers
Loyal/Engaged
Customers
Customer
Service
Customer
EXPERIENCE

28. What is the…
EXPERIENCE???
Fill in the name of YOUR organization here!

29. Every transaction cannot NOT be an
experience for the customer!
How RANDOM or how
MANAGED is the experience
you are delivering?
The vast majority of event planning professionals deliver
experiences without ever thinking about the big picture.

30. “From every challenge comes an
opportunity”
• It’s all about perspective
• Give yourself an A.S.K.
(Alternative Solution Kick)
1 1 3
• Shatter the stereotype of the
EXPERIENCE your “customer”
expects to have with you!

31. Need to exercise our “risk
muscles”
“Coloring Outside the Lines is scary
business…”