FORMULA FOR A WINNING PRESENTATION
DESIGN

QUESTION: HYPOTHESIS: How do I
design a presentation that will get a prospect to say "yes"? Successful, compelling presentations all have the same common elements. RESEARCH: First impressions are made within of meeting someone.5 MINUTES The average adult attention span is 8SECONDS That's less than a goldfish! 1 2

PERIODIC ELEMENTS OF A SUCCESSFUL
SALES PRESENTATION Combine these elements to create the formula for a compelling sales presentation. It's not rocket science!* * Not an actual quote from Albert Einstein.

OPENING SLIDE First impressions are
made within of meeting someone. 5 MINUTES Your first slide is the equivalent of your presentation's first impression. Capture your audience's attention with a killer opening slide. TIP: Use eye-catching visuals, concise language or music to open up your presentation in order to draw your audience in.

STORY LINE Your presentation should
tell a story with your prospect as the main character. Develop your story through these elements: PLOTBegin with a thesis and support it with data. SETTING CHARACTERS CONFLICT CONCLUSION Set the stage with an overview of your message. Who's involved & describe their impact. What is the barrier standing in the way of a perfect solution? Provide actionable tasks that will lead to your characters' perfect solution.

UNLEASH THE DATA TOULMIN METHOD
OF ARGUMENTATION A tried and true method to establish credibility during your presentation is to use data. Use the popular Toulmin method, created by British philosopher Stephen Toulmin, to get your point across. The method states that several examples of evidence (or data) are required to establish the validation of an argument and subsequent conclusion.

POWERFUL VISUALS DID YOU KNOW?
3 Check out these free, online design tools to help you create compelling presentations: Prezi Canva HaikuDeck Easel.ly Animoto SlideRocket TIP! Use powerful visuals like videos and images that evoke the desired feeling (happiness, trust, laughter, etc.) According to Forbes Insight, 59% of senior executives would rather watch a video than read text.

THEMATIC DESIGN [A]ttractive things work
better. - D.A. Norman, Northwestern University professor 4 TIP: Consider using a theme for your slide deck by incorporating: Background Font Cohesive Layout Images and Multimedia D E S is a huge part of what makes your presentation powerful and memorable. i GN

Ready for more killer presentation
ideas? Check out our free eBook at bit.ly/salesscience for more tips and tricks on how to create the best sales presentation, and share your winning presentation formula on Twitter using #AccelerateSales.

RESOURCES 1. Research by Advances
in Health Sciences Education. Volume 19, Issue 3, pp 409-427 August 2014. Retrieved at: http://link.springer.com/article/10.1007/s10459-013-9453-9 2. Research by Microsoft, Canada. Attention Spans. 2015. Retrieved at: http://advertising.microsoft.com/en/cl/31966/how-does-digital-affect- canadian-attention-spans 3. Research by Forbes Insight. Video in the C-Suite: Executives Embrace the Non-Text Web. 2010. Retrieved at: http://www.forbes.com/forbesinsights/video_in_the_csuite/ 4. Research by D.A. Norman. Emotion & Design: Attractive Things Work Better. 2002. Retrieved at: http://www.jnd.org/dn.mss/emotion_design_at.html