1. PHRDN Profile (2014) 1
PAKISTAN HUMANITARIAN & RURAL
DEVELOPMENT NETWORK (PHRDN)
ORGANIZATIONAL PROFILE
2014
Pakistan Humanitarian & Rural Development Network
P.O Nindo Shaher, District Badin, Sindh, Pakistan
Postal Code: 72250
E-Mail: phrdn.org@gmail.com
Cell # +92 335 3305500

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ORGANIZATION AT A GLANCE
 Name of Organization: Pakistan Humanitarian & Rural Development Network (PHRDN)
 Date of establishment: 12th
August , 2010
 No. of CBOS: 52
 Membership: 1983
 Address: PHRDN Office P O Nindo Shaher, District Badin, Sindh Pakistan.
 Cell No: 0335-3305500/4400
 Email: phrdn.org@gmail.com
 Website: http://ww.phrdn.org
 Contact Person: Riaz Ahmed.A
 Number of Projects so far Undertaken: 11
 Number of Projects currently in hand: 02
 Total Fixed Assets: Rs. 1.5 Millions
 Volunteers: 1200
 Total Strength of regulars Staff: 05
 Facilities Available: 1 Well Equipped Offices
 Geographic Area/Boundaries: District Badin, Thatta, Mithi
ABOUT PHRDN
Pakistan Humanitarian & Rural Development Network (PHRDN) is registered, independent, non-profit,
non-political, non-sectarian and non-governmental organization. The organization came into being with
strong determination, commitment and dedication. The organization is registered with Social Welfare
Department.
PHRDN is a local, multi-disciplinary, development oriented and non-profit making organization. PHRDN
affirms to be committed to wellbeing of masses through sound development in remote and impoverished
pockets of Pakistan.
PHRDN believes in institutional building at grass roots level to support in bringing social change in the
society. Hence a common platform that is created and owned by the poor is a pre-requisite through which
the poor can make themselves count in the development process. It has made social mobilization as core
activity and entry point followed by different development interventions including social and physical
service delivery projects, coordinating and networking while emphasizing on gender balance and good
governance. The main aim of the program is to mainstream rural poor into socio-economic development
and reduce their vulnerability.
Over the last year PHRDN enjoys the history of being a civil society organization committed to the
conservation, promotion and sustainable management of natural resources and has had been advocating

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the participatory management of natural resource as a mean to livelihood security. It worked with a spirit to
serve humanity without any discrimination on the basis of gender, caste and creed. While committed to the
wellbeing of masses PHRDN has the history of working with all segments of society even with little
resources and expertise, thus becoming a role model at local level. So after its one decade history PHRDN
felt it necessary to work as an institution with an extended and holistic philosophy of participatory
development to help the deprived and marginalized segments of society to have an access to the basic
means of livelihood together with improved social services at local level.
With the passage of time, PHRDN has developed its capacity to meet and adapt the changing environment
in its surrounding and work with small and big donors to facilitate the process of development and smooth
delivery of benefits to the communities at large. Staff capacities have also been built through various
technical trainings during the course of the job.
PHRDN is working in social sector to develop the communities to meet the challenges of 21st century. Its
mission is "to provide basic health services, primary education, income generation opportunities and
development of institutions to empower the underprivileged communities".
VISION
PHRDN envision for a socially & economically empowered society guided by participatory principles, which
transform their lives through modern technique for equitable & eco-friendly Pakistan.
MISSION
Strengthen, support & empower civil society organization of Pakistan through institutional cooperation
with the ability to understand the importance of their role in community services and to nurture their
leadership qualities for sustainable and self reliant development.
THE OBJECTIVES OF THE ORGANIZATION ARE:
 To facilitate and assist the village community to organize/build the CO’s/VBO’s/LSO’s to undertake
surveys, to identify problems, formulate small projects and implement the development
programs/projects, to initiate & undertake sustainable development primarily on self-help basis.
 Undertake participatory development programs for promoting of Human Rights, Educational
Development, Health, Awareness & Advocacy, Environment Risk Reduction, Women Empowerment,
Child Labor, Democratic Governance, Legal Education, Human & Institutional Development, Community
Physical Infrastructure, Social Justice, Disaster Management, Gender & Development, Peace & Social
Harmony, Credit & Enterprise Development, Monitoring Evaluation and Research, & Poverty Alleviation
and improvement of quality of life of the poor through establishing a network & alliance building.
 Facilitate women participation in the development activities and promote their socio economic
empowerment.

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 To foster and develop contacts with development organizations both in Pakistan and abroad to share
knowledge and experience in promoting Human Rights, Educational Development, Health, Awareness
& Advocacy, Environment Risk Reduction, Women Empowerment, Child Labor, Democratic Governance,
Legal Education, Human & Institutional Development, Community Physical Infrastructure, Social Justice,
Disaster Management, Gender & Development, Peace & Social Harmony, Credit & Enterprise
Development, Monitoring Evaluation and Research, & Poverty Alleviation and improvement of quality
of life of the poor.
 Acting as a think-tank to organize seminars, workshops, forums to discuss and document the
deliberations on different rural development issues & to publish and disseminate information to
member NGO’s/VBO's/CO’s.
PHRDN THEMATIC AREA
Capacity Building and Human Resource
Development
Governance and Democratization Program
Community Physical Infrastructure Program, Political & Legal Empowerment Program
Credit & Enterprise Development Program, Preventative & Curative Health and Nutrition
Program
Disaster Risk Reduction & Climate Change
Adoption Program
Social Mobilization & Community Development
Program
Emergency Response & Humanitarian Assistance
Program
Social Protection and Human Rights Program
Food Security & Sustainable Livelihoods Program Water, Sanitation, and Hygiene (WASH) Program
Formal & Non Formal Education Program Human & Institutional Development Program
Gender Development & Women Empowerment
Program
Monitoring Evaluation and Research Program
Networking & Alliance Building Program
CORE VALUES
Respect, Integrity, Commitment, Excellence, Innovativeness
PRINCIPLES
Punctuality, Team Work, Merit, Recognition, Accountability, Gender equality, Partnership, Religious
Independence, Respect for local norms and culture
ORGANIZATIONAL STRUCTURE
The Executive body of PHRDN contains 15 members, which are elected after every two years according to
the bylaws of the organization. The detail of executive members is as follows:
S# Name Designation Profession/ Occupation
1 Mr. Riaz Ahmed.A President Social worker
2 Dr. Ayaz Hussain Vice president Doctor
3 Mr. Raza Ali General Secretary NGO Employee
4 Miss Shahida Khaskheli Joint secretary Social Worker
5 Miss Qamar-ul-Nisa Finance Secretary Student

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6 Miss Khursheed Sheedi Member Executive Committee Social worker
7 Mr. Aslam Kumbhar Member Executive Committee Businessman
8 Mr. Ismail Panhwer Member Executive Committee Landlord
9 Miss Ashifa Hyderi Member Executive Committee Social worker
10 Miss Haleema Sheedi Member Executive Committee LHW
11 Mr. Haji Pero Sheedi Member Executive Committee Labor
12 Miss Farzana Sheeid Member Executive Committee Social worker
13 Miss Zeenat Odhejo Member Executive Committee Social worker
14 Mr. Khalil Jibran Member Executive Committee Advocate
15 Mr. Maqbool Hussain Member Executive Committee Private Employee
PHRDN PROJECTS
S # Projects Name Donor Year Amount Rs. Where Implemented
1 Livelihood Restoration
Program
PIHRO Islamabad 2013 2,300,000/= UC Nindo Shaher
District Badin
2 Capacity building of
Educational
Institutions in District
Badin
The Asia Foundation
(Books for Asia)
Program
2013 In kind (8,000
Books)
District Badin
3 Madadgar Helpline
Center
PHRDN & Local
Philanthropist
2012 800,000/= UC Nindo Shaher
District Badin
4 Women Rights
Campaign
Family Planning
association of
Pakistan, PHRDN
2012 450,000/= UC Nindo Shaher
District Badin
5 HIVAID/Hepatitis
A,B,C, Awareness
Program
PHRDN, Family
Planning association
of Pakistan
2012 650,000/= UC Nindo Shaher,
Seerani District Badin
6 Fertility Awareness
Program
SAFWCO, PHRDN 2011 360,000/= UC Nindo Shaher,
District Badin
7 Medical Camps PIHRO, District
Government,
2011 650,000/= UC Nindo Shaher,
Seerani District Badin
8 Training of Teachers
on Human Rights
PHRDN 2011 200,000/= UC Nindo Shaher,
District Badin
9 Legal Awareness in
Badin Jail
PHRDN, PIIHRO
Islamabad
2011 300,000/= UC Kadhan, Seerani
District Badin
10 Street Theaters on
Human Rights
PIHRO Islamabad,
Family Planning
association of
Pakistan
2010 880,000/= UC Abdullah Shah,
District Badin
11 Political Education of
women Project
PHRDN, PIHRO
Islamabad, Family
Planning association
of Pakistan
2010 1,150,000/= 3 UC District Badin

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ORGANIZATIONAL ORGANOGRAM
PHRDN NETWORKING
For better interaction with other organizations and stakeholders, the PHRDN keeps involving the 50
individual CBO, VDOs and other actors on a wide variety of issues. PHRDN actively participates in a number
of District and provincial coalition, network and alliances. Organization also networking of different kind
persons in the provincial level, for effective lobbying of the activities, it met with the following people;
Nazims, councilors, police officials, doctors, lawyers, government officials, landlords, political and religious
activists, NGO representative and influential people in the area.
International
Women Edges Coalition (USA) World Global Network for Reproductive Rights
Child Right information Network (CRIN) Global Initiative for Mother Support (GIMS)
World Alliance for Breastfeeding Action (WABA) Men’s Initiative (Men working with men to help women)
White Ribbon Alliance for Safe Motherhood (USA) CIVICUS
Asian Pacific Resource & Research Center for Women Gather The Women (GTW), USA
(IANSA Women Network) UK Member World Association for Non Govt Organizations
Young Survival Coalition (YSC) USA International campaign to Disarm Domestic Violence
Men Engage Alliance Child Protection Cluster (UN)
Gender Task Force (UN) Global Alliance for Child Marriage
Gender Based Violence Cluster (UN) Int’l Campaign to Stop Rape and Gender Violence
Education Cluster (UN) Equality Now (UK)
National
International Advocacy Group Pakistan (IAGP) UNICEF Steering Committee on Psycho Social Support
Alliance for Women Human Rights Defenders (KPK) End Violence Against Women Alliance (EVAW)
National Alliance on IDD National Joint Advocacy Efforts Against Child Marriages
Better Education for all (BEFA) Pakistan Gender Coalition

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Local
Joint Action Committee (JAC) KPK Frontier Peace Council
Citizen Facilitation Center of NGONet against Violence CEDAW Implementation Committee KPK
Sarhad NGO Itehad (SNI) Sexual Harassment Implementation at Workplace
Secretariat Social Welfare Distt: Coordination Council GBV Response Committee (PCSW)
Violence Against Women Watch Group (KPK) Legislative Review and Response Committee (PCSW)
Rehman Adabi Toalana Peshawar End Violence against Women and Girls (EVAW/G)
INFORMATION AND PUBLICATION
 In order to create a long-term impact, the organization has developed a material for the reading
and distribution purpose, which includes pamphlets, newsletters etc.
 A booklet about the women help line (GBV) has been produced by the PHRDN, more than 5000
copies has been distributed among masses to create awareness about the PHRDN work on GBV.
 For better awareness about the thematic focus of the organization, it also produced various (four)
brochures about violence against women, marital rape, legal rights of women and domestic
violence. These brochures were published 3500 each those were distributed among masses.
 The PHRDN also keep the record of published news of women and children, and also regularly issue
their press releases about programme and activities. It has also raise the voice against the various
crimes in the area.
CURRENT RUNNING ACTIVITIES
 Free medical camps
 Distribution of Education material
 Adult literacy centers
 Blood Donation Information center (especially for women)
 PHRDN Resource Centre
 Women CNICs Registration
PAST ACTIVITIES
 Food/NFI distribution among 200 flood affected families of Thatta in 2010.
 Food/NFI distribution among 400 flood affected families of District Badin & Union Council Mithi III
in Flood 2011.
 One day Seminar on Education and Literacy awareness (05th
June 2010)
 One day Seminar on Hepatitis (05th
July 2010)
 One day Seminar on Gender Development (05th
August 2010)
 One day Seminar on Women Empowerment (05th
September 2010)
 One Day Seminar on Democratic Governance (05th
October 2010)
 One Day Seminar on Human Rights (05th
November 2010)
 One Day Seminar on Domestic Violence (05th
December 2010)
 One Day Seminar on Youth (10th
January 2011)
 One Day Seminar on Disaster Risk Reduction (10th
Feb 2011)
 One Day Seminar on Enrolment of Children (10th
March 2011)

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 One Day Seminar on State Responsibilities (10th
April 2011)
 One Day Seminar on Rights of Minority in the light of 1971 Act (10th
May 2011)
 One Day Seminar on Human Rights according to 1971 Act (10th
June 2011)
 One Day Seminar on Rural Development and Role of Community (10th
July 2011)
 One Day Seminar on Youth Awareness (10th
August 2011)
 One Day Seminar on Protection of Environment (10th
September 2011)
 One Day Seminar on Awareness about Hepatitis (10th
October 2011)
 One Day Seminar on Education for All (10th
November 2011)
 One Day Seminar on Human Rights (10th
December 2011)
 One Day Seminar on Democratic Governance (10th
Jan 2012)
 One Day Seminar on Mother and Child Healthcare (10th
Feb 2012)
 One Day Seminar on Quality Education is very right of every child (10th
March 2012)
 One Day Seminar on Worst Democracy is better than best dictatorship (10th
April 2012)
 One Day Seminar on Inside 1971 Act (10th
May 2012)
 One Day Seminar on Women Empowerment (10th
June 2012)
 One Day Seminar on Social Awareness about Hepatitis (10th
July 2012)
 One Day Seminar on Disaster Risk Reduction (10th
August 2012)
 One Day Seminar on Environment Pollution (10th
September 2012)
 One Day Seminar on Good Governance (10th
October 2012)
 One Day Seminar on State Responsibility and Our Role (10th
November 2012)
FUTURE ACTION FOR 2014
1. Information and Resource Center
Pakistan including Sindh is most vulnerable to the climate change and it has faced havoc disasters in
2010 and 2011 floods. More threats are expected in near future. PHRDN plans to established
Information and Resource Center in Badin that will provide reading material to local NGOs/CBOs, media
persons and local community. The center will also organize the trainings on Climate Change and
Disaster Management.
2. Enterprise and Skill Development Training Center
To promote the small enterprise and indigenous skills with modern touch, PHRDN will establish a
Training Center in Badin. The center will focus to enhance the capacity of small entrepreneurs and
skilled persons with aim to promote sustainable livelihoods and enterprise development approaches at
grass root level
3. Early Recovery and Rehabilitation of Flood Affected Population
PHRDN will continue its current interventions and will further increase the volume and activities with
integrated approach for supporting the flood affected population of 2010 and 2011 floods. In case of
any emergency in future, PHRDN will respond instantly.
4. Launching Community Primary Schools
PHRDN intends to start two primary schools at village level. These schools will be opened as model
schools; later on number of schools will be increased.
5. Need Assessment for Solar Energy/Light at Village and Household Level

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PHRDN will carry out the blanket survey of Tehsil Badin District Badin for assessing the need of Solar
Systems at village and household level where electricity facility is not available. The findings will be
shared with different stakeholders for possible interventions and support
6. Improving Agricultural Practices and Livestock Prospects
PHRDN plans to equip the farmers with effective agricultural practices for improving crop productivity,
irrigation mechanism, resilient crop varieties and livestock breeds. The capacity of farmers will be
enhanced to handle the flooding situation and droughts.
7. Tree Plantation at Household Level
PHRDN intends to plant 15,000 different trees at household level in target community.
GEOGRAPHIC AREA
Pakistan Humanitarian & Rural Development Network |9
PHRDN will carry out the blanket survey of Tehsil Badin District Badin for assessing the need of Solar
Systems at village and household level where electricity facility is not available. The findings will be
shared with different stakeholders for possible interventions and support
6. Improving Agricultural Practices and Livestock Prospects
PHRDN plans to equip the farmers with effective agricultural practices for improving crop productivity,
irrigation mechanism, resilient crop varieties and livestock breeds. The capacity of farmers will be
enhanced to handle the flooding situation and droughts.
7. Tree Plantation at Household Level
PHRDN intends to plant 15,000 different trees at household level in target community.
GEOGRAPHIC AREA
Pakistan Humanitarian & Rural Development Network |9
PHRDN will carry out the blanket survey of Tehsil Badin District Badin for assessing the need of Solar
Systems at village and household level where electricity facility is not available. The findings will be
shared with different stakeholders for possible interventions and support
6. Improving Agricultural Practices and Livestock Prospects
PHRDN plans to equip the farmers with effective agricultural practices for improving crop productivity,
irrigation mechanism, resilient crop varieties and livestock breeds. The capacity of farmers will be
enhanced to handle the flooding situation and droughts.
7. Tree Plantation at Household Level
PHRDN intends to plant 15,000 different trees at household level in target community.
GEOGRAPHIC AREA