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Redesigning PM Around the Brain
Dr. Josh E. Ramirez, NPPQ, PMP; Rebecca A.
Winston, JD
CEO, Institute for Neuro & Behavioral Project
Management; President, Winston Strategic
Management Consulting
View of Cognitive
Readiness Research
Approach: Highlights the
need for redesign
The Building Blocks of Cognitive
Readiness
Three Building Blocks of Cognitive Readiness:
Cognitive intelligence, Emotional intelligence, Social
intelligence and are enabled by Mindfulness.
Neuroscience and Cognitive and Social Psychology
based approach should guarantee the scientific
condition of the research and a more complete
understanding of what means to be cognitively ready
to perform and be successful.
How do we achieve the necessary understanding and
achievement of a cognitively ready project manager?
The Need for Redesign
• Over $15 trillion a year in global GDP is projects
• Between $5 and $7 trillion a year in failed schedule
and cost objectives is due to human factors
• No more time for anecdote and guessing, we need
to bring science and discipline to project
management
Definition of a Project: a Temporary
Endeavor
Megías, A., Navas, J. F., Petrova, D., Cándido, A., Maldonado, A., Garcia-Retamero, R., &
Catena, A. (August 01, 2015). Neural mechanisms underlying urgent and evaluative behaviors:
An fMRI study on the interaction of automatic and controlled processes. Human Brain
Mapping, 36, 8, 2853-2864.
There's only one way to increase project performance:
start with the source of information processing - the
computer between your ears.
(Side note: relying on AI or data alone will not solve it.
Computers give us data, humans make decisions.)
One Issue: Humans are Optimized for Survival
Not Always Logic
Computer processing is logical and rational
yielding an accurate and consistent output
Information
Input
Logical
Output
Processing is bypassed due to
time-pressure
Information
Input
Incomplete
Output
• Self-awareness for achieving more comfort in utilizing a
complete decision-making process
• Achieving mental openness to the variety of inputs
during the project management decision-making
process through mindfulness, as self-awareness
enhances this openness
• Avoidance of self-judgment, bias, fear, learned
behaviors or other disruptive thought processes—
avoidance of cognitive dissonance
Rewire to Incorporate the Intelligences to
Enhance a Logical Decision-Making
Process
This Photo by Unknown Author is licensed under CC BY-NC-ND
What does this mean?
All our project management methods, which are based on the rational
model of human behavior, are missing the human element and are not
designed for optimal performance.
Thus, we need to redesign project management around the brain
From Project Management
to
Project Science
Applying Science to Project Management
Behavioral Economics & Behavioral
Finance…
…Now Behavioral Project
Management
Some Behavioral Results
• 18 percent change in human decisions due
to reframing
• 80 percent increase in
prediction accuracy
• 35 percent increase in employees
following procedures
• 25 percent increase in
monthly schedule forecast
accuracy
The Human Factor Impacts
Projects More
70% Impact
70% Impact
30% Impact
30% Impact
Behavioral
Behavioral
Technical
Technical
The Redesign Part
Designing Processes Around the Brain
4 Major Modalities
Design
processes to
account for
how the brain
operates
Processes
Processes Formulate
metrics that
measure
human
factors with
project
factors
Metrics
Metrics
Design
human
interfaces
around the
way humans
think
Interfaces
Train
employees in
debiasing
methods
when using
processes,
interfaces,
and metrics
Skills
We’ve Started the
Project Science Revolution
Together we can accelerate the performance of
projects worldwide
The NPPQ Credential
Other Members
of the Team
Many others to thank
also!
Ivano di Filippo
Carl Belack
Jesus Martinez Almela
Jodi Bull Wilson, PhD
Shari De Baets, PhD
Contacts, Links, and Social Media
www.cognitivereadiness.world
www.behavioralpm.com
www.neural-plan.com
Email:
josh.ramirez@nbpmi.com
rebeccawinston@yahoo.com
LinkedIn: www.linkedin.com/in/joshramirezpmp/
www.linkedin.com/in/rwinston/
Twitter: @BehavioralPM
Facebook:
https://www.facebook.com/behavioralprojectm
anagement/
www.isipm.org

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PMexpo 2022 | Redesigning PM Around the Brain

  • 1. Redesigning PM Around the Brain Dr. Josh E. Ramirez, NPPQ, PMP; Rebecca A. Winston, JD CEO, Institute for Neuro & Behavioral Project Management; President, Winston Strategic Management Consulting
  • 2. View of Cognitive Readiness Research Approach: Highlights the need for redesign
  • 3. The Building Blocks of Cognitive Readiness Three Building Blocks of Cognitive Readiness: Cognitive intelligence, Emotional intelligence, Social intelligence and are enabled by Mindfulness. Neuroscience and Cognitive and Social Psychology based approach should guarantee the scientific condition of the research and a more complete understanding of what means to be cognitively ready to perform and be successful. How do we achieve the necessary understanding and achievement of a cognitively ready project manager?
  • 4. The Need for Redesign • Over $15 trillion a year in global GDP is projects • Between $5 and $7 trillion a year in failed schedule and cost objectives is due to human factors • No more time for anecdote and guessing, we need to bring science and discipline to project management
  • 5. Definition of a Project: a Temporary Endeavor Megías, A., Navas, J. F., Petrova, D., Cándido, A., Maldonado, A., Garcia-Retamero, R., & Catena, A. (August 01, 2015). Neural mechanisms underlying urgent and evaluative behaviors: An fMRI study on the interaction of automatic and controlled processes. Human Brain Mapping, 36, 8, 2853-2864.
  • 6. There's only one way to increase project performance: start with the source of information processing - the computer between your ears. (Side note: relying on AI or data alone will not solve it. Computers give us data, humans make decisions.)
  • 7.
  • 8. One Issue: Humans are Optimized for Survival Not Always Logic
  • 9. Computer processing is logical and rational yielding an accurate and consistent output Information Input Logical Output
  • 10. Processing is bypassed due to time-pressure Information Input Incomplete Output
  • 11. • Self-awareness for achieving more comfort in utilizing a complete decision-making process • Achieving mental openness to the variety of inputs during the project management decision-making process through mindfulness, as self-awareness enhances this openness • Avoidance of self-judgment, bias, fear, learned behaviors or other disruptive thought processes— avoidance of cognitive dissonance Rewire to Incorporate the Intelligences to Enhance a Logical Decision-Making Process This Photo by Unknown Author is licensed under CC BY-NC-ND
  • 12. What does this mean? All our project management methods, which are based on the rational model of human behavior, are missing the human element and are not designed for optimal performance. Thus, we need to redesign project management around the brain
  • 14. Applying Science to Project Management
  • 15. Behavioral Economics & Behavioral Finance… …Now Behavioral Project Management
  • 16. Some Behavioral Results • 18 percent change in human decisions due to reframing • 80 percent increase in prediction accuracy • 35 percent increase in employees following procedures • 25 percent increase in monthly schedule forecast accuracy
  • 17. The Human Factor Impacts Projects More 70% Impact 70% Impact 30% Impact 30% Impact Behavioral Behavioral Technical Technical
  • 20. 4 Major Modalities Design processes to account for how the brain operates Processes Processes Formulate metrics that measure human factors with project factors Metrics Metrics Design human interfaces around the way humans think Interfaces Train employees in debiasing methods when using processes, interfaces, and metrics Skills
  • 21. We’ve Started the Project Science Revolution Together we can accelerate the performance of projects worldwide
  • 23. Other Members of the Team Many others to thank also! Ivano di Filippo Carl Belack Jesus Martinez Almela Jodi Bull Wilson, PhD Shari De Baets, PhD
  • 24. Contacts, Links, and Social Media www.cognitivereadiness.world www.behavioralpm.com www.neural-plan.com Email: josh.ramirez@nbpmi.com rebeccawinston@yahoo.com LinkedIn: www.linkedin.com/in/joshramirezpmp/ www.linkedin.com/in/rwinston/ Twitter: @BehavioralPM Facebook: https://www.facebook.com/behavioralprojectm anagement/