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INDIAN PREMIER LEAGUE PRESENTED BY CHEEKATLA PRADEEP
INDIAN PREMIER LEAGUE The Indian Premier League (IPL) is a professional league for Twenty20 cricket championship in India. It was initiated by the Board of Control for Cricket in India(BCCI), headquartered in Mumbai, and is supervised by BCCI Vice President Rajeev Shukla, who serves as the leagues Chairman and Commissioner. It is currently contested by nine teams, consisting of players from around the world. It was started after an altercation between the BCCI and the Indian Cricket League. IPL is the inspiration for various international T20 leagues including Friends Life t20 (England), MiWay T20 Challenge(South Africa) , Big Bash League (Australia), Bangladesh Premier League (Bangladesh). In 2010, IPL became the first sporting event ever to be broadcast live on YouTube in association with Indiatimes . Its brand value is estimated to be around $3.67 billion in fourth season . According to the Annual Review of Global Sports Salaries by sportingintelligence.com, IPL is the second highest-paid league, based on first-team salaries on a pro rata basis, second only to the NBA. It is estimated that the average salary of an IPL player over a year would be $3.95 million.
HOW IT ALL STARTED...? In year 2007 after discussion between Mr.Lalit kumar Modi(vice-president of the BCCI) & Andrew Wildblood of the International Management Group (IMG) in England.. In Feb 2008 starting of selecting players & team bidders which were from some of India’s richest and most powerful names , from industrials to film stars. Selection of franchisees from different companies. Selection of Media for make publicity of IPL & for telecast of matches.
FROM 18 APRIL 2008 ITS ALL BEGIN 8TEAMS WERE MADE 16 PLAYERS ARE FROM ALL COUNTRIES 8 FROM INDIAN TEAM 4 FROM OTHER COUNTRIES 3 FROM RANGI TEAM 1 FROM UNDER 19 TEAM OF INDIA
HISTORY FIRST SEASON: The inaugural season of the tournament started on 18 April 2008 and lasted for 46 days with 59 matches scheduled, out of which 58 took place and 1 was washed out due to rain. The final was played in DY Patil Stadium, Nerul, Navi Mumbai. Every team played each other both at home and away in a round robin system. The top four ranking sides progressed to the knockout stage of semi-finals followed by a final. Rajasthan Royals defeated Chennai Super Kings in a last ball thriller and emerged as the inaugural IPL champions.
SECOND SEASON : The 2009 season coincided with the General Elections in India. Owing to concerns regarding players security, the venue was shifted to South Africa. The format of the tournament remained same as the inaugural one. Hyderabad Deccan Chargers , who finished last in the first season , were big underdogs, but came out as eventual winners defeating the Royal Challengers Bangalore in the final. Hyderabad Deccan set a target of 144 with the help of Gibbs(53) and defended it.
THIRD SEASON: The third season opened in January 2010 with the auction for players. 66 players were on offer but only 11 players were sold. In this season, Hyderabad Deccan Chargers did not play at their preferred home location of Hyderabad, India due to the ongoing political crisis in the Telangana region . The new bases for the champions this season were Nagpur, Navi Mumbai and Cuttack. Four teams qualified for the semi- finals. The first semi-final was won by Mumbai Indians who defeated Bangalore Royal Challengers by 35 runs. Chennai Super Kings defeated Hyderabad Deccan Chargers in the second semi-final. The final was played between Chennai Super Kings and Mumbai Indians. Chennai Super Kings won by a margin of 22 runs.
FOURTH SEASON:On 21 March 2010, it was announced in Chennai that two new teams from Pune and Kochi will be added to the IPL for the fourth season. However, the bid around the Kochi franchisee turned controversial resulting in the resignation of minister, Shashi Tharoor from the Central Government and investigations by various departments of the Government of India into the financial dealings of IPL and the other existing franchisees. Later, Lalit Modi was also removed from IPL chairmanship by BCCI. On 5 December 2010, it was confirmed that Kochi will take part in the fourth season of IPL. Chennai Super Kings won their second consecutive IPL title after defeating Royal Challengers Bangalore by 58 runs in the fourth season of IPL.CSK had beaten RCB in the playoffs too while RCB defeated Mumbai Indians to reach the final. This is the first time a franchise has won two IPL titles, had four consecutive semi-final visits, come to the finals three times, and successfully defended their title. The top four teams namely CSK, RCB, KKR and MI have also qualified for the Champions League. MUMBAI INDIANS are the current Champions League Twenty20 champions.
FIFTH SEASON: The fifth season this time with 9 teams is set to start on 4 April 2012 in mumbai , for which the players auction was held on 4 February 2012 in Bangalore. The season saw IPL authority increasing the number of players in each squad to 33 from the previous limit of 30 and also increased the salary cap by $0 million. FIFTH IPL TEAMS
SPONSORSHIPS Indias biggest property developer DLF Group paid US$50 million to be the title sponsor of the tournament for 3 years from 2008 to 2010. Other year sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5-million, one with PepsiCo worth $12.5-million, and a deal with beer and airline conglomerate Kingfisher at $26.5-million. The IPL is predicted to bring the BCCI income of approximately US$1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6% as prize money. The money will be distributed in these proportions until 2017, after which the share of IPL will be 50%, franchisees 45% and prize money 5%. The IPL signed up Kingfisher Airlines as the official umpire partner for the series in a 106 crore (US$21.15 million) (approximately £15 million) deal. This deal sees the Kingfisher Airlines brand on all umpires uniforms and also on the giant screens during third umpire decisions.
TELEVISION RIGHTS On 15 January 2008 it was announced that a consortium consisting of Indias Sony Entertainment Television network and Singapore-based World Sport Group secured the global broadcasting rights of the Indian Premier League. The record deal has a duration of ten years at a cost of US $1.026 billion. As part of the deal, the consortium will pay the BCCI US $918 million for the television broadcast rights and US $108 million for the promotion of the tournament. This deal was challenged in the Bombay High Court by IPL, and got the ruling on its side. After losing the battle in court, Sony Entertainment Television signed a new contract with BCCI with Sony Entertainment Television paying 8,700 crore (US$1.74 billion) for 10 years. One of the reasons for payment of this huge amount is seen as the money required to subsidize IPLs move to South Africa which will be substantially more than the previous IPL. IPL had agreed to subsidize the difference in operating cost between India and South Africa as it decided to move to the African nation after the security concerns raised because of its coincidence with Indias general elections. 20% of these proceeds would go to IPL, 8% as prize money and 72% would be distributed to the franchisees. The money would be distributed in these proportions until 2012, after which the IPL would go public and list its shares (But in March 2010, IPL decided not to go public).
STRENGTHSThe Indian Premier League (IPL) is based upon the Twenty20 cricket game which should be completed in 3 hours. That makes it very appealing as mass sport , just like Americian Foot ball , Basketball and Soccer.The IPL has employed economists to structure its lead so that revenue is maximized..
WEAKNESSESTwenty20 has been so popular that it could replace other forms of cricket.Some fans will also have to pay for travel to the ground .There may be some distance between where the fans lives and the cricket ground.Stakes are very high..