1.
PRESENTATION ON music APPEAL

2.
Musical appeal uses music
and sound specially to
attract attention make feel
people feel good and
increase recall or memory
of the product and service


3.
 The music appeal can be used widely used for
most any product or service type the music
appeal is especially useful when you want to
make your product or service seem lively or
exciting and you want to integrate a jingle or
song that will make you audience feel happy
and up beat

4.
 • Entertainment:
 • Good music contributes to the effectiveness of an advertisement
by making it more attractive. A good ad engages the attention of
an audience, and thus makes it entertaining for them.
 • Structure/Continuity
 • Music may also be employed in various structural roles. The
most important structural role is tying together a sequence of
visual images and/or a series of dramatic episodes, narrative
voice-overs, or a list of product appeals. This is the function of
continuity.
 • Memorability
 • Music increases the Memorability of a product or the product's
name. in a way that Consumers are known to favor products
which elicit some degree of recognition or familiarity.

5.
 • Lyrical Language:
 • A fourth technique of musical enhancement is the use of lyrical
language. Vocal music permits the conveyance of a verbal message in
a non spoken way.
 • Music helps in making impulsive purchases
 • Music helps consumers associate some feelings
or emotions such as joy, love, fear, hope fantasy
and helps in developing a mood for shopping.
 • Increase brand loyalty
 • Music helps in enhancing brand loyalty in a way
that it integrates the meaning of a message of the
particular brand thus creating brand loyalty
amongst the customers.
 • Music is a positive addition to the consumer
environment
 • Music plays an important role by creating a
positive environment, under which all consumers
are influenced by music.

6.
 • The approach was used not only in radio ads,
but also in programming that the companies
developed and controlled. It was later adapted
to television commercials and to the
enormously popular soap operas of the 1950s.
 • Now, music is used in advertising in key
formats as a useful tool to sell products.

7.
 • Two characteristics of radio give music a
particularly important role. • First, the medium
is entirely dependent on engaging, creative
audio.
 • Second, because most listeners tune into the
radio while driving or performing other
activities, music helps to focus the consumer's
attention on the product.
 • Jingles, which are original tunes composed
specifically to support a certain brand, are
widespread in radio advertising

8.
 • Producers of television commercials and
other forms of multimedia advertising
frequently purchase licensing rights to popular
music.
 • In these media, it is important for music to
complement, not compete with, the visual
elements of an ad.
 • Songs and background tunes can be more
memorable than pictures and words in
establishing a mood or bringing a brand image
to life

9.
 • FAST OR SLOW MUSIC IN A RETAIL
ENVIRONMENT
 • Research found out that people move
steadily when slow rhythm music is played.
taking almost 20 seconds more • Study was
conducted in two supermarkets found a huge
increase in sales when slow rhythm music was
played: • "In that study the gross sales
increased from $12,112 for the fast rhythm
music to $16,740 for the slow rhythm music.
This is an increase of 38%.“

10.
 • Where you don't want people to linger, you
could be better off playing loud, fast tempo music
especially if you run a fast-moving restaurant. But,
retail environments often want their clients to stay
for longer time in their stores, so softer music is
more appropriate.
 • A study discovered that customer spent almost
23% more money in a restaurant when softer
music was being played. Interestingly, increase in
spending came on the drinks bill (which grew by
almost 51% on avg), which are the most profitable
items in most restaurants

11.
 One research states that
 • "A person is likely to stay in a restaurant playing
soft music 20% longer than if the music is loud,
with a slight increase in the amount of money
spent on food and drinks. For grocery stores, it
was found that the volume made no difference on
how much money was spent.
 • In café or bars, where music is very loud and fast
that it hinders conversation, people drink more
and drink faster.
 • In gyms, where loud dance remixes are played
,people are found to be more enjoying doing their
daily workouts

12.
THANK YOU