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Using Google+
 Communities	
  
                                          Credit: http://www.flickr.com/photos/savvysmilinginlove/5424075943/




…and engage with a global community.


     Sarah Evans, Chief Evangelist, Tracky, sarah@tracky.com, 224.789.8314
                               www.tracky.com
plus.google.com
Google+ Communities
are groups for shared
interests via the
Google+ social
network.

There are various
privacy settings
depending on whether
you’d like your
Community public or
not.




       Click here for more: http://www.google.com/+/learnmore/communities/
Getting started.
Google+
Communities
engage more
when they’re
created around
a shared interest
or topic, like:
Star Wars, Las
Vegas or Cult of
Mac.
When creating your
group, decide if you’d
like it to be public (i.e.
anyone can find, join
and post) or private
(i.e. only invited
members can join and
see what is shared).

NOTE: You can set up
a requirement to
request permission to
join a public group.
You can edit your
   Community name along               Add a photo that will
       with the short                    help to easily
     community bio at                    identify your
          anytime.                       Community.




 Categories are a unique
feature for Communities.
  Segment the types of
 conversations you think
  people may have. You
can always update these
           later.

                             Click the “x” to
                           delete a category or
                            “Add category” to
                             add a new one.
Use your description to
accomplish a few things:
•  Describe your Community
   in 1-2 sentences.
•  Requirements for joining.
•  Moderator rules.
•  Reasons members may
   have content removed.
•  Anything you think
   members should know.
If you’re the moderator for a
Community, a few tips to consider:
•  Adding in additional moderators, especially if
   you have a large Community. It’s tough for one
   person to moderate for hundreds (or more).
•  Know your Community rules and guidelines and
   stick to them -- for everyone.
•  Be open to change and feedback. It’s a
   community.
•  Set up your notifications settings to a frequency
   that works for you.
•  Block off time on your calendar daily to check in
   with your Community.
Categories.
The “original”
 category provided
 by Google can also
 be changed. Think
  about making it a
“welcome” or “Hello
     my name is”
   category to get
people participating
     right away.
Plan events for your Community.
You can plan in person, online or
specific Google+ Hangout events
for your Community. Maybe it’s
an engagement party,
professional meetup or online
education.

Include your event name, time,
date, location and any additional
details.

You can also include a custom
header theme.

When you have all details filled
out, select who from your Google
+ connections you’d like to invite.
Find interesting or useful ways to
  integrate Google+ Hangouts.
The Public Relations Community set up Google+ Expert
          Hangouts on scheduled days and times.

Featured experts are given 30 minutes to provide 4 teaching moments and
            then attendees have 30 minutes to ask questions.
To create a Google+
Hangout in your event,
select “Event Options”
 and then “Advanced.”
  You have two types of
     Hangouts you can
                create:

1. “Google+ Hangout:”
     A Hangout only for
    your Community. No
one else will be allowed
              to view; or

2. “On air:” Anyone has
   the ability to view the
                    event.
To include things like
a link to your website
or blog, a ticket seller
or your YouTube
channel, you must
select “Show
additional fields”
under “Advanced”
options.
A few tips…
Download the
Google+ app
to participate
    in your
  Community
from a mobile
   device.
Use the “+” or
 “@” symbols in
    front of a
  username or
business name to
mention them in a
       post.
Use moderator options to control
    what content is shared.
If you moderate a “private”
Community you are not able to tag
or mention someone (e.g. + or @)
      not in your Community.
If you find a public Community you like
 and join it, you can invite your friends.
All moderators of
   a Community
have the ability to
   “approve” or
“ignore” requests
  to join a public
 community with
      “request
   permission to
        join.”
The lower right
hand column of your
 Community lets you
invite new members,
  view all members
and moderators, see
  upcoming events
 and start a Hangout
      at anytime.
Promote your Community.
If you want to find more people to
join your Community, try these tips:
•  Share the Community on your public Google+
   profile;
•  Share your Community’s URL on other social
   networks, like: Twitter, Facebook or Linkedin;
•  If you have a niche Community like “Higher
   Education in Nevada,” search for more broad
   Communities with potential members;
•  Include a call-to-action and link in your email
   signature
•  Add a call-to-action and link on your blog or
   website
•  Send a personal email to people you think might
   be interested.
Questions? Send me a tweet
 @PRsarahevans or email
    sarah@tracky.com.

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Learn how to use Google+ Communities like a boss

  • 1. Using Google+ Communities   Credit: http://www.flickr.com/photos/savvysmilinginlove/5424075943/ …and engage with a global community. Sarah Evans, Chief Evangelist, Tracky, sarah@tracky.com, 224.789.8314 www.tracky.com
  • 2. plus.google.com Google+ Communities are groups for shared interests via the Google+ social network. There are various privacy settings depending on whether you’d like your Community public or not. Click here for more: http://www.google.com/+/learnmore/communities/
  • 4. Google+ Communities engage more when they’re created around a shared interest or topic, like: Star Wars, Las Vegas or Cult of Mac.
  • 5. When creating your group, decide if you’d like it to be public (i.e. anyone can find, join and post) or private (i.e. only invited members can join and see what is shared). NOTE: You can set up a requirement to request permission to join a public group.
  • 6. You can edit your Community name along Add a photo that will with the short help to easily community bio at identify your anytime. Community. Categories are a unique feature for Communities. Segment the types of conversations you think people may have. You can always update these later. Click the “x” to delete a category or “Add category” to add a new one.
  • 7. Use your description to accomplish a few things: •  Describe your Community in 1-2 sentences. •  Requirements for joining. •  Moderator rules. •  Reasons members may have content removed. •  Anything you think members should know.
  • 8. If you’re the moderator for a Community, a few tips to consider: •  Adding in additional moderators, especially if you have a large Community. It’s tough for one person to moderate for hundreds (or more). •  Know your Community rules and guidelines and stick to them -- for everyone. •  Be open to change and feedback. It’s a community. •  Set up your notifications settings to a frequency that works for you. •  Block off time on your calendar daily to check in with your Community.
  • 10. The “original” category provided by Google can also be changed. Think about making it a “welcome” or “Hello my name is” category to get people participating right away.
  • 11. Plan events for your Community.
  • 12. You can plan in person, online or specific Google+ Hangout events for your Community. Maybe it’s an engagement party, professional meetup or online education. Include your event name, time, date, location and any additional details. You can also include a custom header theme. When you have all details filled out, select who from your Google + connections you’d like to invite.
  • 13. Find interesting or useful ways to integrate Google+ Hangouts.
  • 14. The Public Relations Community set up Google+ Expert Hangouts on scheduled days and times. Featured experts are given 30 minutes to provide 4 teaching moments and then attendees have 30 minutes to ask questions.
  • 15. To create a Google+ Hangout in your event, select “Event Options” and then “Advanced.” You have two types of Hangouts you can create: 1. “Google+ Hangout:” A Hangout only for your Community. No one else will be allowed to view; or 2. “On air:” Anyone has the ability to view the event.
  • 16. To include things like a link to your website or blog, a ticket seller or your YouTube channel, you must select “Show additional fields” under “Advanced” options.
  • 18. Download the Google+ app to participate in your Community from a mobile device.
  • 19. Use the “+” or “@” symbols in front of a username or business name to mention them in a post.
  • 20. Use moderator options to control what content is shared.
  • 21. If you moderate a “private” Community you are not able to tag or mention someone (e.g. + or @) not in your Community.
  • 22. If you find a public Community you like and join it, you can invite your friends.
  • 23. All moderators of a Community have the ability to “approve” or “ignore” requests to join a public community with “request permission to join.”
  • 24. The lower right hand column of your Community lets you invite new members, view all members and moderators, see upcoming events and start a Hangout at anytime.
  • 26. If you want to find more people to join your Community, try these tips: •  Share the Community on your public Google+ profile; •  Share your Community’s URL on other social networks, like: Twitter, Facebook or Linkedin; •  If you have a niche Community like “Higher Education in Nevada,” search for more broad Communities with potential members; •  Include a call-to-action and link in your email signature •  Add a call-to-action and link on your blog or website •  Send a personal email to people you think might be interested.
  • 27. Questions? Send me a tweet @PRsarahevans or email sarah@tracky.com.