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Future Of Retail 2018

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A Unified Channel Strategy To Drive Brick & Data Retail
https://www.psfk.com/report/future-of-retail-2018
PSFK’s Future of Retail 2018 provides a roadmap to help retailers build more compelling experiences with shopper data. Embracing a new framework of physical and digital is the core of blended retail, a single channel vision that mixes real world experience with dynamic data that allows retailers and brands to connect with the needs of the customer—and ultimately drive sales.

The report outlines how companies can transform their stores into experience centers that extend their supply chain and digital commerce platforms, creating mutual value with a focus on shopper experience. Readers can leverage the contents of the Future of Retail 2018 report as a framework to guide their innovation strategy to rebuild a rich and effective brick-and-mortar retail strategy today.

Featured in the 55+ page report:
-Actionable templates aid retail decision-makers
-10 trends defining the new retail landscape
-60+ examples of retail innovation from major brands and retailers
-Exclusive interviews and insights from retail experts
-Statistical insights from retail decision-makers
-Brand-specific case studies
-Tailored plans and takeaways for the retail industry

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Future Of Retail 2018

  1. 1. A Unified Channel Strategy To Drive Brick & Data Retail SUMMARY THE FUTURE OF 2018
  2. 2. @psfk Future of Retail 2018 2 PSFK's Future of Retail 2018 provides a roadmap to help retailers build more compelling experiences with shopper data. Embracing a new framework of physical and digital is the core of blended retail, a single channel vision that mixes real world experience with dynamic data that allows retailers and brands to connect with customer needs—and ultimately drive sales. The 55+ page report includes: • Actionable templates to aid retail decision-makers • 10 trends defining the new retail landscape • 60+ examples of retail innovation from major brands & retailers • Exclusive interviews and insights from retail experts • Statistical insights from retail decision-makers • Brand-specific case studies Become A Member To Get The Full Report
  3. 3. Version 1.0 | Published November 2017 Welcome To A New Retail Reality Piers Fawkes Founder & President The research findings presented in this report tell a new story. They tell us of a kind of rebirth for retail and we should all be left energized and motivated after reading every page. We're not going to say that old ways will suddenly reappear: opportunity might be presenting itself but we still all need to change to meet the needs of the new shopper. Malls and shopping centers will never function the same, stores will provide a different experience, and mobile tools will provide a complementary service. Blended retail is a single channel vision that mixes real world experience with dynamic data to allow retailers and brands to connect with the needs of the customer—and it will ultimately drive sales. Leverage the contents of the Future of Retail 2018 report as a framework to guide your innovation strategy to rebuild a rich and effective brick-and-mortar retail strategy today. Access all Reports and Debriefs as a PSFK Member: psfk.com/membership
  4. 4. @psfk Future of Retail 2018 4 Offline retail is struggling to compete head-on with e-commerce 2017 will be the first year that people expect their online holiday purchases will outweigh their in-store spending. Retail Holiday Survey. Deloitte, 2017 The End of The Digital-Offline Divide of Americans now do at least part of their shopping online. Omni-Channel Retail Study. BigCommerce, 2017 But offline has an opportunity to connect with consumers where e-retail cannot... +10.5% +14% in consumer spending on experiences + entertainment Barclaycard, 2017 conversion for retailers offering experiences planned investment increase in retail experiences by 2019 While integrating with digital for data-sharing and logistics in capital to revamp stores, digital channels and supply chains to “work together as a smart network.” “Retail Logistics Bets on E-Commerce.” Inbound Logistics, 2017 $7 bill Target is investing 75% of consumers expect a consistent experience wherever they engage with a brand. 2016 State of the Connected Customer Report. Salesforce, 2016 96% 2x $
  5. 5. @psfk Future of Retail 2018 5 See brick and mortar as a playground, not as a point of sale Consumer Insights: New Offline Expectations And Behaviors Trends-led conclusions we can identify about the new offline shoppers 01 Shop for an identity, not a product 02 Don’t want to save time, but to add value during their visit 03 Expect brands to invest for the long run 04
  6. 6. @psfk Future of Retail 2018 6 Building An Integrated Retail Business Aspiration & Self Betterment Recognition & Personalization Convenience Confidence & Reinforcement Belonging & Community Access & Support
  7. 7. @psfk Future of Retail 2018 7 Aspiration & Self Betterment Confidence & Reinforcement Belonging & Community Recognition & Personalization Access & Support Convenience A New Framework For Blended Retail Lifestyle Marketplace Retail OS Ambient Assistance Synced Profiles Intelligent Infrastructure Frictionless Convenience Networked Logistics Revolving Discovery Third Space Connections Integrated Wellness Educated Confidence Valued Attention 01 02 03 04 05 06 07 08 09 10
  8. 8. @psfk Future of Retail 2018 8 PSFK's Future of Retail 2018 provides a roadmap to help retailers build more compelling experiences with shopper data. Embracing a new framework of physical and digital is the core of blended retail, a single channel vision that mixes real world experience with dynamic data that allows retailers and brands to connect with the needs of the customer—and ultimately drive sales. The 55+ page report includes: • Actionable templates aid retail decision-makers • 10 trends defining the new retail landscape • 60+ examples of retail innovation from major brands & retailers • Exclusive interviews and insights from retail experts • Statistical insights from retail decision-makers • Brand-specific case studies • Tailored takeaways and plans for the retail industry Become A Member To Get The Full Report
  9. 9. About PSFK 
 Future of Retail To get the full report, visit: www.psfk.com/future-of-retail-2018 Bespoke 
 Services Since 2007, our NYC based team has helped brands leverage emerging trends through a mix of consulting services. PSFK LABS • Research & Strategy • Concepting & Consumer Journeys • Workshops & Trend Tours PSFK STUDIOS • Branded Content • Newsletters • Partner Events Bespoke Services PSFK STUDIO S PSFK LABS Membership Membership PSFK provides a cultural intelligence service for brands and agencies: • on demand research • extensive report library • daily feed of insights • weekly vertical newsletters • immersive events About PSFK PSFK 42 Bond Street, 6th Floor, New York, New York 10012 | +1 646 520 4672 | psfk.com | @psfk Piers Fawkes Consulting Services piers.fawkes@psfk.com Jeff Weiner Membership Success jeff.weiner@psfk.com
  10. 10. A Unified Channel Strategy To Drive Brick & Data Retail SUMMARY THE FUTURE OF 2018

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