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A must-have manual for brands and retailers to understand and engage with the next class of consumers, The Gen Z Playbook by PSFK decodes the shifting priorities, values and behaviors of Generation Z—a group defined by their ability to navigate fluidly between identities, communities, industries and the physical-digital divide. This original research report provides a strategic framework and actionable takeaways for brands and retailers to transform their brand experience in order to reach Gen Z consumers. It is part of a series that focuses on retail innovation and customer experience to inspire our members.
For a copy of this report, please visit: psfk.com/gen-z-playbook