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THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
FOREWORD
After five years of publishing our
survey on retail trends, we had
hoped to play a part in inspiring
the radical evolution of retail but
during that time all we have
seemed to witness is iteration
upon iteration. There seems to
less and less stores and more
and more owners and operators
who search for ideas to fix retail.


We don’t need to fix retail. We
need to change it. Our report
demands that the stores in our
towns, in our malls, in our
transport hubs and everywhere
we access them embrace the
hyper-connected consumer and
her readiness for a personalized,
synchronized, multi-device,
communal, omnichannel retail
experience before, during and
after the store visit.
The physical store remains a
critical component of the
shopping experience for
retailers, brands and consumers.
But if retailers continue to fail to
connect with the modern
consumer, many more stores will
close and the shopper will
simply give up waiting for the
revolution and buy everything
and anything through the
personalized, synchronized,
multi-device, communal retail
experience that many online
retailers already offer.
In PSFK’s Future of Retail 2015
report we present our manifesto
for change. We list our 10
demands for action. We ask you
to help us make this change,
save the store and evolve the
very notion of shopping.
Piers Fawkes
Founder & Editor-In-Chief
PSFK.com & PSFK Labs

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