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Throughout most of history the
basic idea of retail has remained
the same: bring people into a
space with products and give
them some way to transact. Take
the physical element away and
the model fails to work. 


For thousands of years that
thinking held true, until the
creation of the modern mail
order service in 1861. For the first
time, people no longer had to be
in the same location to shop. But
despite its novelty, the service
simply couldn’t compete with the
ease and convenience of buying
from a local shop.

Less than 20 years ago that
notion completely changed. The
introduction of online shopping
combined with reliable shipping
finally hinted at a disembodied
buying experience that could be
both compelling and cost-
effective. And while the rise of e-
commerce still hasn’t unseated
the supremacy of the store, it’s
beginning to pose a serious
threat. Add in mobile to the
equation and the situation only
gets more tenuous.

With this year’s report, we
challenge retailers and brands to
reinvent bricks and mortar
shopping. We’re excited to share
our manifesto for the store with
you and look forward to realizing
that future vision together.
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
INTRODUCTION
Scott Lachut
President of Research &
Strategy, PSFK Labs

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