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THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
KEY TAKEAWAYS
FROM OUR 

RETAIL MANIFESTO
MERGING THE BEST OF
ONLINE, IN-STORE
As the aftermath of a global
recession coincided with the rise
of e-commerce many pundits lay
claim to the fate of the physical
store. Today a recent study from
A.T. Kearney reports that 95% of
all retail sales are captured by
retailers with a brick-and-mortar
presence, suggesting that the
social, physical and interactive
dynamics of the showroom still
instill shoppers with the most
confidence to buy.
Look no further than the flood of
online retailers moving offline to
see that not only is having an
offline presence a trendy reversal
of brand positioning, it may be
necessary component of all
retailers going forward.
With new technologies to
consider and an evolved set of
shopper expectations in mind,
PSFK Labs takes a look at four
key areas where retailers could
begin redefining their best-in-
class retail experience.

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