Transformation Strategies For Customer-First Business
The customer service experience is integral to winning a customer’s attention, loyalty and business, and leading brands are reimagining the opportunity for sales and engagement from the inside out. In-store, employee empowerment, streamlined operations and data-driven insights are proving more important than ever in implementing a forward-looking retail approach to influence consumer behavior and drive future sales.
The Future of Retail 2017 report highlights the ten steps retailers and brands must take to improve operations and create a customer-first organization that can meet and exceed the expectations of shoppers, day-in and day-out. The 7th edition of PSFK’s annual report provides an in-depth analysis of the retail landscape with actionable strategies for effective retail planning that can transform an organization for both customers and shareholders.
Featured in the 60+ page report, readers will find:
–A roadmap of 6 key tenants for customer-first business transformation
–8 major shifts defining the new retail landscape
–10 steps to building a customer-first business
–Exclusive interviews, insights and statistical support from leading retail experts at Walmart, Rent The Runway, Marriott and Cisco
–Actionable insights to guide investment and operation of in-store technologies
–60+ examples of retail innovation from brands such as Uniqlo, Macy’s, Whole Foods Market, Target, Patagonia and more
–Key takeaways and actionable strategies for employee training, retail technology implementation and responsive supply chain management
–Key insights and statistical support from industry leaders
–Transformative retail scenarios defining the future of top brands created from leading agencies, including Carrot Creative, Dieste, JWT Atlanta and yourstudio