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PSFK’s Impact Debrief explores how companies are moving beyond corporate social responsibility to embrace corporate social innovation. In this study, PSFK Labs spotlights emerging trends in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence.
The 25+ page report includes:
-Fundamentals for creating corporate social innovation
-6 comprehensive trends driving good business
-24 best-in-class examples of companies elevating business impact through social good practices
-Actionable steps for adopting and elevating a company’s social and environmental goals
-Insights and statistical support from industry leaders
-Key takeaways for brands and organizations in retail, travel, health, technology and beyond
-Plus a 25+ page full presentation deck
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at firstname.lastname@example.org
@psfk | #ElevatingImpact
HOW TO LEVERAGE SOCIAL GOOD TO DRIVE BRAND GROWTH
Since 2004, PSFK has helped global corporations concept
better products, services, communications and experiences.
Our researchers, analysts and designers leverage a unique
research process with unparalleled access to experts to identify
and develop new business opportunities for brands through:
PSFK.com Innovation Portal
• Daily Content
• Trends Report
• Immersion Workshops & Tours
• Expert PanelsI
• Trends-Led Strategy
• Product And Service Concepting
• Future Customer Journeys
• Brand Development
Consumers are willing to compromise quality, pay more or
reduce how much they buy if it will have a positive impact on
social or environmental issues.
Global CSR Study Cone Communications/Ebiquity, 2015
of MBA candidates would take a 15% salary cut for a job
that makes a social difference in the world.
Wicked Opportunities Report, Deloitte University Press, 2015
Tesla, Whole Foods, Ikea, Target and GE each generate $1
billion+ in annual revenue from products or services that have
sustainability or social good at their core.
Freya Williams, CEO, North America, Futerra
of Gen Z are willing to pay extra for products and services
from companies dedicated to social and environmental change.
Consumer Loyalty Stats, Nielsen, 2016
8 Emerging Trends
In Good Business
1. CHANGE INCUBATORS
2. DIGITAL ASSISTS
3. INCLUSIVE CULTURE
4. RADICAL TRANSPARENCY
5. SUSTAINABILITY ENGINEERING
6. IMPACT R&D
7. IMMERSIVE EMPATHY
8. INCREMENTAL IMPACT
Accelerators, Venture Funds
And In-House Innovation
Accelerate The Growth of
Venture Fund Invests In Startups
Focused On Helping Children
01 CHANGE INCUBATORS
• What is a social problem that is core to
your brand’s mission?
• What are the internal resources or
expertise that your brand can provide?
• What external partners can you tap into
to accelerate innovation or scale impact?
• What infrastructure is required to help
consumers create impact on a local or
Artificial Intelligence And
Data Analytics Allow
Companies To Empower
Individuals And Lend A
Digital Identities Allow Victims Of
Disaster To Register For Aid
02 DIGITAL ASSISTS
• What areas of expertise can your brand can
leverage to serve new communities?
• In what ways can your brand use existing
resources to create opportunities for
• What improvements can be made to
organizational processes to empower your
workforce to teach others?
• Can you leverage the knowledge of
consumers to provide assistance?
Making A Commitment To Diversity In
All Its Forms Through Internal
Practices And External Messaging
MakeUp Brand Breaks Boundaries By
Naming First Male Spokesmodel
03 INCLUSIVE CULTURE
• Have you performed a comprehensive
assessment of diversity within your
• How can you leverage the diversity of your
organization to reach new consumers?
• How can you change brand marketing and
storytelling to celebrate the diversity of
Transparent Business Operations
And Advocacy Efforts
Demonstrate An Authentic
Commitment To Social Good
Company Publicly Reports Child Labor And
Human Rights Violations In Supply Chain
04 RADICAL TRANSPARENCY
• Can you solicit a third-party assessment of
current operations and identify
opportunities for improvement?
• What changes can be made to how your
brand deﬁnes, publishes and reports on its
• How are you soliciting feedback from your
consumers and demonstrating that their
voices are being heard?
Incorporated Into Core Business
Activities Help Organizations To
Progress Towards Environmental
Unpurchased Meals Donated
To Community Food Banks
05 SUSTAINABILITY ENGINEERING
• Can you improve the use of technology and
data analytics to measure waste reduction
• Are there opportunities for your brand to
participate in the circular economy?
• What systems can you leverage or create to
help your consumers take an active role in
Socially-Minded Research And
Development Efforts Create
Shareable Insights And Inspire
Products With Net Positive Benefits
Public Health Campaign Decreases
Disease While Increasing Sales
06 IMPACT R&D
• Does your brand have unique strengths
and capabilities that can be leveraged to
solve macro problems?
• Can you identify good business goals and
benchmarks that you can incorporate into
innovation and manufacturing eﬀorts?
• How can you share key insights and best
practices to amplify impact?
• Does your company oﬀer employee
intrapreneurship opportunities that can
contribute to company-wide social goals?
Using Emerging Storytelling
Technologies To Connect Viewers
More Deeply With The Realities Of
Individuals Around The Globe And
Impacts Of Social Good Efforts
Jewelry Brand Partners With Non-Profit
To Create A Chatbot That Shows The
Challenges Women Face In Ethiopia
07 IMMERSIVE EMPATHY
• How can you leverage the power and reach
of your brand to change the conversation?
• What unique storytelling tools can your
brand leverage to expand the strength and
scope of your message?
• What tools can you provide to enable your
customers to share stories around the
issues that are important to them?
Building Platforms That Empower
Consumers To Share Their Time,
Effort And Expertise In Small
Doses That Collectively Contribute
To Significant Results
App Lets Volunteers Map Vulnerable
Conflict Areas During Their Commute
08 INCREMENTAL IMPACT
08 Incremental Impact
• Can you identify contributions that
consumers can make that will collectively
ladder up to a larger impact?
• What are areas or causes central to your
organization where contributions and
crowdsourcing are necessary?
• Does your brand have access to resources
to develop a community-driven platform?
• How does your organization quantify the
impact of the platform?
Identify And Unify Around A Relevant Social Problem
Promote Cross-Functional Integration
Incentivize And Empower Employees
Create Value By Maximizing Sustainability Eﬀorts
@psfk | #ElevatingImpact
HOW TO LEVERAGE SOCIAL GOOD TO DRIVE BRAND GROWTH