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Drupal and the Keys to
Successful Communities

                 Martin Mayer
                 Diplom Systems Practitioner
                 Freelancer
                 info@socialoom.org
Спонсоры

     Организатор      Генеральный спонсор




 Серебряный спонсор   Серебряный спонсор




 Бронзовый спонсор    Бронзовый спонсор
Case Study: Livemocha. The Idea for a Language
Learning Community was Born in Holidays
Case Study: A Huge Success in only Five Years




                                      Source: http://techcrunch.com


                                                                      Source: www.wolframalpha.com




   Source: http://www.techflash.com
Case Study: Sources of Income
Case Study: the Community Concept
Case Study: the Successful Strategy


                                  Livemocha
                                 provided the
                             infrastructure for a
                           largely self organizing
                              social community




                                                     Free language
                     A points system                 courses attract
                    motivates members                  members
                       to cooperate



                                         positive
    Most of the                         Feedback
    daily work is                         loop
  done by members

                                                           The free
                                                         courses are
                         Much of the
                                                     excellent marketing
                          product is
                                                       for paid services
                         provided by
                          members
Other Communities
You can Probably do it in your Sphere of Business, too!
The Basic Strategy of Successful Communities


      Create a Framework
       for a Commonality
           from which
     Participants can Profit



          Structure it
        Self Organizing




     Let Users Contribute
     Content by Collective
            Action




      Create Community
       Specific Value for
         the Initiator
Creating Value for the Initiators

                                       Public communities can
                                        generate revenues
                                        through:
                                           Premium services
                                           Advertisements
                                           Membership fees
                                       Current information can be
                                        gathered inexpensively
                                       Internal communities make
                                        an organization more
                                        viable
But some Communities fail!
               What Motivates people to cooperate?
But some Communities fail!
                    And when do People Free Ride?
Nobel Price Winner Elinor Ostrom shows in "Governing
the Commons" Prerequisites for Viable Communities




                         What Motivates Members
                              to Contribute?
1. Interest in Continual Participation
1. Interest in Continual Participation
                                         How is it Fostered?

                    
                        Members become part of a social system
                    
                        Receiving help from other members
                    
                        Building special interest groups
1. Interest in Continual Participation
                                         How is it Fostered?


   Earning reputation and recognition
   Becoming a sought after specialist
2. Members Participate in Shaping Operational Rules
2. Members Participate in Shaping Operational Rules
                                   How is it Fostered?


    Improvement suggestions and feedback about the community
    can be provided and discussed

    Administrators embrace the suggestions

    Voting, which improvements will be implemented
3. Monitoring Comes from Within the Community
3. Monitoring Comes from Within the Community
                                  How is it Fostered?


     Easy reporting of misuse
     Contributions can be evaluated
     Evaluations can be evaluated
4. Conflict Resolution Mechanisms are Easily Available
4. Conflict Resolution Mechanisms are Easily Available
                       How are they Made Available?


     
         A code of conduct is published
     
         Site administrators can be easily contacted
     
         Graduated sanctions are available
Dee Hock, initiator of Visa International, shows in his
Groundbreaking Work about Self Organizing
Organizations what makes them Vital




                            What Motivates Members
                                 to Contribute?
1. A Hybrid of Cooperation and Competition




Competition
1. A Hybrid of Cooperation and Competition




                                 Cooperation
1. A Hybrid of Cooperation and Competition
2. A High Degree of Autonomy
2. A High Degree of Autonomy
                                       How is it Fostered?
 
     Participants are given the
     freedom to decide how they
     want to contribute
 
     No external pressure is exerted
Examples of Community Supporting Drupal Modules

                       Answers
           Answers Userpoints
                            Blog                                                Activity
                         Events                                                 Answers
                           Invite                                               several Chat modules
              Invite Userpoints                                                 Events
                   Notifications                                                Invite
                             Poll                                               Poll
                     Reputation                                                 Shoutbox
                      Shoutbox                            Interest in conti-    Organic Groups
Organic groups and Subgroups
                                    Cooperation           nual participation    Subgroups
                      Homebox                                                   Freelinking
                     Freelinking                                                Forum
                         Activity                                               Userpoints
    Calendar, Calendar Block                                                    Userpoints Contributed Modules
                      Tagadelic                   Community                     User Bagdes
                   User badges                     Support                      User relationships
             user relationships                                                 Wikitools
                     user points
                       Wikitools                                                             Poll
                                                                                             Voting
                         Activity                             Members participate in         Wikitools
                  Hall of Fame                                shaping operational rules      Contact
                            Poll                                                             Comment
                  User Badges                                                                Forum
                         Voting     Competition
                        Fivestar                          Monitoring comes from
                    Userpoints                                                        Flag Content
                                                          within the community
                          Karma
Userpoints Contributed Modules
Some ideas for your communities




          Sphere of Business          Suitable Community
Cosmetics                      Make-up tips
Fashion                        Fashion tips
Realtor                        Interior design consulting
Do-it-yourself store           Do-it-yourself tips, construction
                               plans
(Private) schools              Tutoring, homework support
An Experiment
An Experiment




         Members must have an interest                            Members can participate in
              in continual participation                          shaping operational rules

Monitoring, to prevent misuse, comes              Which              There must be a hybrid of cooperation and
             from within the community       Motivating Factors      competition within the community
                                              were present?
         Conflict resolution mechanisms                           Participants must have a
                      are easily available                        high degree of autonomy
Спасибо за внимание


            Martin Mayer
            Diplom Systems Practitioner
            Freelancer
            info@socialoom.org
Спонсоры

     Организатор      Генеральный спонсор




 Серебряный спонсор   Серебряный спонсор




 Бронзовый спонсор    Бронзовый спонсор

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Drupal and the keys to successful communities. Martin Mayer

  • 1. Drupal and the Keys to Successful Communities Martin Mayer Diplom Systems Practitioner Freelancer info@socialoom.org
  • 2. Спонсоры Организатор Генеральный спонсор Серебряный спонсор Серебряный спонсор Бронзовый спонсор Бронзовый спонсор
  • 3. Case Study: Livemocha. The Idea for a Language Learning Community was Born in Holidays
  • 4. Case Study: A Huge Success in only Five Years Source: http://techcrunch.com Source: www.wolframalpha.com Source: http://www.techflash.com
  • 6. Case Study: the Community Concept
  • 7. Case Study: the Successful Strategy Livemocha provided the infrastructure for a largely self organizing social community Free language A points system courses attract motivates members members to cooperate positive Most of the Feedback daily work is loop done by members The free courses are Much of the excellent marketing product is for paid services provided by members
  • 9. You can Probably do it in your Sphere of Business, too!
  • 10. The Basic Strategy of Successful Communities Create a Framework for a Commonality from which Participants can Profit Structure it Self Organizing Let Users Contribute Content by Collective Action Create Community Specific Value for the Initiator
  • 11. Creating Value for the Initiators  Public communities can generate revenues through:  Premium services  Advertisements  Membership fees  Current information can be gathered inexpensively  Internal communities make an organization more viable
  • 12. But some Communities fail! What Motivates people to cooperate?
  • 13. But some Communities fail! And when do People Free Ride?
  • 14. Nobel Price Winner Elinor Ostrom shows in "Governing the Commons" Prerequisites for Viable Communities What Motivates Members to Contribute?
  • 15. 1. Interest in Continual Participation
  • 16. 1. Interest in Continual Participation How is it Fostered?  Members become part of a social system  Receiving help from other members  Building special interest groups
  • 17. 1. Interest in Continual Participation How is it Fostered?  Earning reputation and recognition  Becoming a sought after specialist
  • 18. 2. Members Participate in Shaping Operational Rules
  • 19. 2. Members Participate in Shaping Operational Rules How is it Fostered?  Improvement suggestions and feedback about the community can be provided and discussed  Administrators embrace the suggestions  Voting, which improvements will be implemented
  • 20. 3. Monitoring Comes from Within the Community
  • 21. 3. Monitoring Comes from Within the Community How is it Fostered?  Easy reporting of misuse  Contributions can be evaluated  Evaluations can be evaluated
  • 22. 4. Conflict Resolution Mechanisms are Easily Available
  • 23. 4. Conflict Resolution Mechanisms are Easily Available How are they Made Available?  A code of conduct is published  Site administrators can be easily contacted  Graduated sanctions are available
  • 24. Dee Hock, initiator of Visa International, shows in his Groundbreaking Work about Self Organizing Organizations what makes them Vital What Motivates Members to Contribute?
  • 25. 1. A Hybrid of Cooperation and Competition Competition
  • 26. 1. A Hybrid of Cooperation and Competition Cooperation
  • 27. 1. A Hybrid of Cooperation and Competition
  • 28. 2. A High Degree of Autonomy
  • 29. 2. A High Degree of Autonomy How is it Fostered?  Participants are given the freedom to decide how they want to contribute  No external pressure is exerted
  • 30. Examples of Community Supporting Drupal Modules Answers Answers Userpoints Blog Activity Events Answers Invite several Chat modules Invite Userpoints Events Notifications Invite Poll Poll Reputation Shoutbox Shoutbox Interest in conti- Organic Groups Organic groups and Subgroups Cooperation nual participation Subgroups Homebox Freelinking Freelinking Forum Activity Userpoints Calendar, Calendar Block Userpoints Contributed Modules Tagadelic Community User Bagdes User badges Support User relationships user relationships Wikitools user points Wikitools Poll Voting Activity Members participate in Wikitools Hall of Fame shaping operational rules Contact Poll Comment User Badges Forum Voting Competition Fivestar Monitoring comes from Userpoints Flag Content within the community Karma Userpoints Contributed Modules
  • 31. Some ideas for your communities Sphere of Business Suitable Community Cosmetics Make-up tips Fashion Fashion tips Realtor Interior design consulting Do-it-yourself store Do-it-yourself tips, construction plans (Private) schools Tutoring, homework support
  • 33. An Experiment Members must have an interest Members can participate in in continual participation shaping operational rules Monitoring, to prevent misuse, comes Which There must be a hybrid of cooperation and from within the community Motivating Factors competition within the community were present? Conflict resolution mechanisms Participants must have a are easily available high degree of autonomy
  • 34. Спасибо за внимание Martin Mayer Diplom Systems Practitioner Freelancer info@socialoom.org
  • 35. Спонсоры Организатор Генеральный спонсор Серебряный спонсор Серебряный спонсор Бронзовый спонсор Бронзовый спонсор