A look at how to deliver content design at scale. Delivered as a webinar for GatherContent on 25 April 2019.

1. www.yourdomain.com
Putting content at
the heart of your
digital transformation
Padma Gillen
@padmasaysblah

2. www.yourdomain.com
Padma

3. www.yourdomain.com
A proper content audit
is a great way to diagnose
problems with the organisation
@padmasaysblah

4. www.yourdomain.com
A genuine content improvement
programme inevitably requires
digital transformation
@padmasaysblah

5. www.yourdomain.com
Duplication, gaps,
varying quality, multiple
voices
@padmasaysblah

6. www.yourdomain.com
Who cares?
(Apart from you)
@padmasaysblah

7. www.yourdomain.com
Frustrated users call
you up or go elsewhere
@padmasaysblah

8. www.yourdomain.com
This costs
mucho wonga
£££
@padmasaysblah

9. www.yourdomain.com
Quality content at scale
is hard
@padmasaysblah

10. www.yourdomain.com
You need a clear
content strategy to turn
it around
@padmasaysblah

11. www.yourdomain.com
Content strategy is
about systems, people
and processes, not just
content
@padmasaysblah

12. www.yourdomain.com
Focus on user needs
@padmasaysblah

13. www.yourdomain.com
Your lovely fluffy cats
and your
incredibly
important work

14. www.yourdomain.com
As a…
I want to…
So I can…
@padmasaysblah

15. www.yourdomain.com
Understand your
proposition
@padmasaysblah

16. www.yourdomain.com
It’s in if…
It’s out if…
@padmasaysblah

17. www.yourdomain.com
Get a central
digital team
@padmasaysblah

18. www.yourdomain.com
Distributed people need
central coordination.
@padmasaysblah

19. www.yourdomain.com
Governance
(or who can say no and
when they can say it)
@padmasaysblah

20. www.yourdomain.com
Separate out ownership
of the facts and
ownership of the user
experience
@padmasaysblah

21. www.yourdomain.com
Drafting and fact
check happen at
different points in
the workflow
@padmasaysblah

22. www.yourdomain.com
Pace and quality suffer
when governance and
workflow aren’t clear
@padmasaysblah

23. www.yourdomain.com
From copywriting to
content design
@padmasaysblah

24. www.yourdomain.com
Data, testing, user
research, evidence-
based best practice
@padmasaysblah

25. www.yourdomain.com
Create once publish
everywhere

26. www.yourdomain.com
@padmasaysblah

27. www.yourdomain.com
Go agile!
@padmasaysblah

28. www.yourdomain.com
Agile is a low-risk
approach to managing
digital projects
@padmasaysblah

29. www.yourdomain.com
Agile prioritises meeting
user needs over
following a plan
@padmasaysblah

30. www.yourdomain.com
Agile prioritises
delivering progress
over
reporting progress
@padmasaysblah

31. www.yourdomain.com
Design test and tweak,
respond to change,
self-manage, focus on
delivery
@padmasaysblah

32. www.yourdomain.com
Don’t keep it a secret
@padmasaysblah

33. www.yourdomain.com
Tell your story -
keep your stakeholders
and users updated
@padmasaysblah

34. www.yourdomain.com
2 ears
1 mouth
@padmasaysblah

35. www.yourdomain.com
Get my book!
gathercontent.com/
books/
lead-with-content
@padmasaysblah