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SWOT Analysis A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. Strengths and weaknesses are internal to an organization. Opportunities and threats originate from outside the organization.
SWOT Analysis… A SWOT analysis, usually performed early in the project development process, helps organizations evaluate the environmental factors and internal situation facing a project. Strengths and weaknesses are attributes that measure your internal capability. Opportunities and threats refer to how the external environment affects your team/business/group. Ideally a cross-functional team or a task force that represents a broad range of perspectives should carry out SWOT analyses. For example, a SWOT team may include an accountant, a salesperson, an executive manager, an engineer, and an ombudsman.
Examples of possible Strengths / Weaknesses and Opportunities / Threats Strengths and Weaknesses Opportunities and Threats Experience Business Alliances Resources New Products and/or Services Originality Increasing Market Saturation Customer Service Targeting a New Market Efficiency Segment Competitive Advantages Locating a New Source of Revenue Infrastructure Increasing Market Saturation,Targeting a New Quality Market Segment Business Alliances New Products and/or Services
What is Mind Map? A picture that represents semantic connections between portions of (learned) material. Suggestion: reading left to right and top to bottom Applications: note-taking, note-making, brainstorming, summarizing, revising and general clarifying of thoughts
Freemind Software If youve never used the program before, youll be presented with a new empty mind map, otherwise click on File, then New. You will start with a “root node”. FreeMind is designed to reduce the number of mouse clicks. You dont need to focus on a node by clicking on it – just move the mouse over the node itself, the background of the node becomes grey, and youre ready to start.
Root Node, Child Node and Siblings Type Exercise, then Enter, and the root node (the only node up to now) will have the title “Exercise”. Press Insert and youll get a child node. Name it Rich Text. Press Enter and youll get a sibling of this new node. Name it Links. Press Insert and name this child node FreeMind. Press Enter and name this sibling Google Search. Press Enter and name this sibling Disk. You should now have something like this:
Editing Nodes To make a single change to a node or its edges (the lines between nodes), use the contextual menu by right clicking with the node in focus. Then choose the property or style you want to change:
Decorations of the mind map can be done by the options on the tool bar and the icon bar
Notes: A node MUST be highlighted before doing any actions on that node, including: - Inserting child nodes Adding icons Etc. To delete a node, ‘cut’ function can be used instead
Using Mind Maps in SWOT Analysis – 5 Steps1. Place in the center of your map the four aspects of inquiry – the strengths, weakness, opportunities, and threats. This will be your main theme or central idea. – Root Node (SWOT Analysis)2. The items describing the current situation of your company or organization must be listed in the secondary topics. If there are still more notes that you want to include in your mapping, you can set them aside first and then locate which aspect it perfectly fits.
Using Mind Maps in SWOT Analysis – 5 Steps3. Once you are done determining secondary topics, you have to flesh out every part of the map so that you will end up rumbling the thoughts from each of the aspect in SWOT. You can make your SWOT presentation stand out by using different shapes and back grounding. There are lots of styles and designs that you can choose from in the mind map software that you are using.4. You can also use the call out topics. This is proven to draw attention from your listener and the emphasis from each of the related topics. This will also create a relationship for each of the topics and subtopics to use.5. Supporting data is very important. You can value in these items and you can incorporate it in your map so that you can provide comprehensive and exact information predicting and depicting the factors that can contribute and help in your business endeavor.