SWOT Analysis
 A SWOT Analysis is a strategic planning tool used to
evaluate the Strengths, Weaknesses, Opportunities, and
Threats involved in a project or in a business venture.
 Strengths and weaknesses are internal to an
organization. Opportunities and threats originate from
outside the organization.

SWOT Analysis…
 A SWOT analysis, usually performed early in the project
development process, helps organizations evaluate the
environmental factors and internal situation facing a
project.
 Strengths and weaknesses are attributes that measure
your internal capability. Opportunities and threats refer to
how the external environment affects your
team/business/group.
 Ideally a cross-functional team or a task force that
represents a broad range of perspectives should carry
out SWOT analyses. For example, a SWOT team may
include an accountant, a salesperson, an executive
manager, an engineer, and an ombudsman.

Examples of possible Strengths / Weaknesses
and Opportunities / Threats
Strengths and Weaknesses Opportunities and Threats
 Experience  Business Alliances
 Resources  New Products and/or
Services
 Originality  Increasing Market
Saturation
 Customer Service
 Targeting a New Market
 Efficiency Segment
 Competitive Advantages  Locating a New Source of
Revenue
 Infrastructure
 Increasing Market
Saturation,Targeting a New
 Quality Market Segment
 Business Alliances  New Products and/or
Services

What is Mind Map?
 A picture that represents semantic connections
between portions of (learned) material.
 Suggestion: reading left to right and top to bottom
 Applications: note-taking, note-making,
brainstorming, summarizing, revising and general
clarifying of thoughts

Examples of Mindmaps

Freemind Software
 If you've never used the program before, you'll be
presented with a new empty mind map, otherwise
click on File, then New. You will start with a
“root node”.
 FreeMind is designed to reduce the number of
mouse clicks. You don't need to focus on a node
by clicking on it – just move the mouse over the
node itself, the background of the node becomes
grey, and you're ready to start.

Root Node, Child Node and Siblings
 Type Exercise, then Enter, and the root node
(the only node up to now) will have the title
“Exercise”.
 Press Insert and you'll get a child node. Name it
Rich Text. Press Enter and you'll get a sibling
of this new node. Name it Links.
 Press Insert and name this child node
FreeMind. Press Enter and name this sibling
Google Search. Press Enter and name this
sibling Disk.
 You should now have something like this:

Root Node, Child Node and Siblings

Editing Nodes
 To make a single change
to a node or its edges (the
lines between nodes), use
the contextual menu by
right clicking with the node
in focus. Then choose the
property or style you want
to change:

 Decorations of the mind map can be done by the
options on the tool bar and the icon bar

Notes:
 A node MUST be highlighted before doing any
actions on that node, including: -
 Inserting child nodes
 Adding icons
 Etc.
 To delete a node, ‘cut’ function can be used instead

Using Mind Maps in SWOT Analysis – 5
Steps
1. Place in the center of your map the four aspects of
inquiry – the strengths, weakness, opportunities, and
threats. This will be your main theme or central idea.
– Root Node (SWOT Analysis)
2. The items describing the current situation of your
company or organization must be listed in the
secondary topics. If there are still more notes that you
want to include in your mapping, you can set them
aside first and then locate which aspect it perfectly
fits.

Using Mind Maps in SWOT Analysis – 5
Steps
3. Once you are done determining secondary topics, you have to
flesh out every part of the map so that you will end up rumbling the
thoughts from each of the aspect in SWOT. You can make your
SWOT presentation stand out by using different shapes and back
grounding. There are lots of styles and designs that you can
choose from in the mind map software that you are using.
4. You can also use the call out topics. This is proven to draw attention
from your listener and the emphasis from each of the related topics.
This will also create a relationship for each of the topics and
subtopics to use.
5. Supporting data is very important. You can value in these items and
you can incorporate it in your map so that you can provide
comprehensive and exact information predicting and depicting the
factors that can contribute and help in your business endeavor.

Sample Mind-map for SWOT Analysis

Sample Mind-map for SWOT Analysis