2. NOKIA @ PRESENT
Nokia CEO Rajeev Suri confirmed the return
of the Nokia brand to smartphones in June
2015 through a licensing strategy, and the
formation of HMD Global was finally
announced in May 2016.
Soon, you'll be able to buy a Nokia again, 18
months after Microsoft quietly ... bias and not
influenced by billionaire owners or
shareholders.
4. Introduction
Based in Finland
Employ nearly 130,000 people in 120 countries
38% of market share in 3rd quarter of 2009
Number one in the world for cell phone sales
5. Industry Analysis
Economy
People are saving money-spending less
2009 first quarter cell phone sales down
8.6% from a year ago
Households omitting landlines-using only
cell phones
Barriers to enter are high
Fierce competition
6. History
Started as a paper mill in 1865
Near bankruptcy after World War One-joined
with rubber works and cable works
First electronic device-pulse analyzer
Kept diversifying product line-eventually
producing radios, TVs, and computers
1992-changed strategy and focused only on
telecommunications
7. Industry cont.
Companies struggling to expand
Nearly billion people own a cell phone
Motorola went from 2nd largest to 5th largest
in 2007
Health risks are threatening to industry as
a whole
No proven facts that cell phones cause
cancer
On-going studies conducted
8. Weaknesses
Nokia’s market share in North America is only
10 percent.
Firstly, Nokia didn’t have so much
advertisement in America
Secondly, more than 90% of Nokia’s cell phones
are in GSM net.
Thirdly, Nokia’s designs are not suitable for
American customers.
The last but also the most important reason is
telephone services providers.
Nokia in T-mobile
9. Opportunities
Smartphone is the future trends of cell
phone.
The future trends of Smartphone are
Touch Screen Smartphone and QWERTY
Keyboard Smartphone.
High price, high quality, high tech and
numerous functions but also mean high
profits.
10. Threats
It is reported that Nokia’s market share
of Smart phone was 35% in the third
quarter of 2009.
Although an unlocked Iphone’s price is
more than $700 dollars, but customers
could only spent $199 dollars buy an
Iphone with two years AT&T services.
11. Current Situation
Great Reputation
New Attempts
New Competitors
Great Advantage on Market share
12. Nokia in Europe
The Emergence of Competitors
Intellectual Property Disputes
Concern on Expanding Business