Design Thinking can be used to design products, new customer experience or corporate strategy and large scale systems. Like Agile, adopting a Design Thinking approach is not a process but a change of mindset. For large organizations, it often means radical cultural change. Embracing the customer perspective as a starting point to re-invent a strategy or becoming comfortable dealing with ambiguity is a slow but highly rewarding learning process. Design Thinking is a making-based approach to solving problems creatively. It fosters radical collaboration and focuses on human values. If you want to understand more about Design Thinking and hear how organizations like Uber, Metlife or AirBnB use it to become and remain innovative, attend this synthetic lecture about Design Thinking key concepts and implementation principles. Program : > What’s in the world? Innovation around the world; > Thinking What? Design Thinking key principles; > Business Cases: Applied Design Thinking. Our speaker : > Cédric MAINGUY, Head of Digital Innovation @PALO IT Singapore. Co-founder of three start-ups in Cambodia, India and New York, Cédric is a seasoned IT entrepreneur. Over the years, Cédric has developed a knack for structuring innovation processes, implementing best practices in a wide range of areas, empowering teams to become highly efficient and helping managers structure operations to boost performance. Passionate about innovation which is at the heart of the transformation of many industries, he works with clients to develop multi-channel strategies, operating models and improve customer experience. Cédric has 15 years of international experience and specializes in innovation, Agile and digital transformations. He served clients in the high-tech, healthcare, retail, finance and music industries on strategy, innovation, product development, IT and organization.

1. EXPLORATORY JOURNEY
INTO
Design Thinking

2. 2
Ice
Breaker
Pick a neighbor
Introduce yourself
And Draw him
2

3. 3
Fear not
the judgment
of your peers

4. Agenda
• How did I get here?
• Intent
• What is going on in the
world?
• Design Thinking
• Projects
• Leadership
• Feedback

5. How did I get here?
Entrepreneur
AsiaForm, Wholly
Agilist
Agile Coach, Innovation Consultant, Startup
Mentor, Product Owner…
What exites me?
Innovation, Sharing Economy, CryptoCurrencies,
startups Mentoring, Permaculture, Culture
Hacking, Digital Revolution
My job today?
Head of Digital Innovation, Business Developer,
Agile coach

6. 6
What’s
going on
in the
World?

7. Change is
accelerating
7

8. 8
FasterTec
h
Adoption
Telephone
< Electricity
< Refrigerator
< TV
< Internet
< Smartphone

9. Exponential &
combinatorial
9

10. Living
Services
10

11. 11
Exponentia
l Growth
• Temperature
• Population
• CO2
• GDP
• Loss of Forests
• Water use
• Species
• Paper
• Motor vehicules
• Fisheries
• Foreign Investment
• Ozone depletion
1900 1950
SINGULARITY

12. 12
Unicorns
Timeline

13. 13
Change
the way we

14. 14
Disrupt or Die?
They create an emotional connection between
a product or service and the prospective
consumer

15. 15
Welcome
to
Design
Thinking

16. 16
42 yrs
112 yrs

17. Adventure MRI

18. 18

19. 19
What is Design Thinking?
Design Thinking is a methodology used by
designers to solve complex problems, and find
desirable solutions for clients.
Design Thinking draws upon logic, imagination,
intuition, and systemic reasoning, to explore
possibilities of what could be, and to create
desired outcomes that benefit the end user (the
customer)

20. 20
Translate observation into insights, insights into
products and services that will improve lives.
Design thinking is an approach that frames
problems creatively and generates innovative
solutions, strategies, systems, paradigms at the
nexus of domains
What is Design Thinking?

21. 21
“Most people make the mistake of thinking
design is what it looks like. People think it’s
this veneer — that the designers are handed
this box and told, ‘Make it look good!’ That’s
not what we think design is. It’s not just what
it looks like and feels like. Design is how it
works.” — Steve Jobs
Design for Steve J.

22. 22
Thinking from the
perspective of
your current and
potential users
Work together to
develop a range of
creative solutions
Quickly build concepts
in a format that can be
easily shared
Loop back to the users
to ensure offering
solves specific
problems
Design Thinking
Construct a point of
view based on user
needs and insights

23. Projects

24. 24
Discovery Project
 Desk Research
 Competitor
Review
 Expert Interviews
 Stakeholder in-
depth Interviews
 Customer
intercepts
 Business
Process Analysis
HYPOTHESIS
DESIGN
RESEARCH
INSIGHTS OPPORTUNITIES IDEATION PROTOTYPE
2 Key user
Personas
Multiple
Opportunity
Areas
1 Outlier
Persona
Initial
assumptions
about the users,
the market,
services,
products and
competitors
Empathize Define Ideate Prototype & Test

26. 26
- Define –
an actionable problem statement
Surprising insight
Meaningful Problem
= Opportunities!

27. Clustering

28. Synthesis

29. Personas

30. Portable Incubator

31. 31

32. 32

33. 33
Innovation
Process

34. 34

35. 35
Innovation Opportunities
These are the 3 lenses that we use at every step of the project

36. Design
Sprints
by
36

37. 37
Project
Roadmap

38. 38

39. 39

40. 40

41. 41

42. Design-Centric
Organizations &
Creative
leadership

43. Pyramid of
Design Thinking
Practices

44. 44
How do you
strategize?

45. 45
Inside-out ->
<- outside-in

46. 46
Creative
Organization / Leadership
Embrace experimentation
• Bias toward action
• Experiment = innovate
• OK take risk?
• Build to think and learn
• See pb as opportunities
• “Prototyping is not an ideal but
a core competence”
Radical Collaboration
• Connect people across group
• Help multidisciplinary experts
work together
• Seek external sources: open-
innovation

47. 47
Focus on human
values
• Biases towards physical
interactions
• Is non-hierarchical
Be mindful of process
• Innovation is a process
• Tools to engage
• HCD? Research?
• Innovation Games?
• Prototyping? Testing?
Creative
Organization / Leadership

48. 48
INNOVATION
Games

49. 49
 Innovation
Roadmap
 Documentation of all
ideas generated
 Disseminate and
share
Innovation Day
Prep Roadmap
Create
 Interview Stakeholders
 Understand business
context & challenges
 Align on goals
 Trend/ Competitive
Reseach
 Inspiration Deck
 Design the innovation
workshops
 Inspiration Deck
Presentation
 Detailed
Discussions
 Creative
problem-solving
sessions
 Innovation
Games
Facilitation
 Present, share and
gather feedback
 Select and
prioritze ideas

50. 50
Transition Process
Wave 1
Assessment
Identify Problems
Areas of improvement
Wave 2
Training
Recommendations
Best Practices
Wave 3
Strategic alignments
Prioritization
Implementation
Discovery
Emergence
Convergence

51. 51
Transition Process
Wave 1
Interviews
SWOT
VSM
Retros
Wave 2
Training on best practices
Story telling
$100
Wave 3
Game Plan
Implementation
Roadmap
Discovery
Emergence
Convergence

52. Design Thinking has the responsibility
to shape the future we want to live in.

53. 53
Thanks!