1. Pamela Iheme

2. This ad uses sex appeal to promote the film
Hiss. An Indian movie about an mythical snake
woman goddess. Her character is portrayed as a
heroine. The ad shows her in her temple next to
her throne depicting her powerful goddess. Her
scantily clad clothes show that she thrives off of
nature and the out doors. The target audience is
global, because her sex appeal will draw a
western audience and her Indian
nationality/popularity will pull a huge Bollywood
audience. This type of ad will not be too
embraced in India, because of how conservative
the culture presents itself to be. But it will
receive great attention in the U.S and the U.K,
because of Malika’s sex appeal. It will generate
interest and curiosity about the film. The film
cost about $5 to 15 million. It did not do well in
the box office, because there was too much
nudity with a poorly written script. But this ad
definitely generated enough attention to draw
people to the movie.

3. This a Victoria's secret advertisement about
their new fall clothing and lingerie line.
They used the very sexy Brazilian Adriana
Lima as their cover girl. Her sex appeal and
popularity will attract men who find her
attractive and women who are frequent
purchasers of Victoria's secret products. She
is strategically posing in a position where
her cleavage is exentuated and her facial
expression is very inviting like ‘sexy
bedroom eyes”. She is also only wearing a
bra up top, because Victoria's secret is
known for sexy lingerie. The colors in the
background are warm and sexy like lilac,
black, different shades of pink, red, black,
and purple. Colors that are eye popping,
sexy and invoke sensuality. I find the ad to
be highly effective, because sex sells. And
the sexy models have created a very loyal
fan base for Victoria's secret.

4. This is an Indian film called Raaz 3, which
means secret. The target audience for the
film are fans of Bollywood Cinema all over
the globe. The fear factor would be the
image of the woman crying blood in the
back drop. The ad promotes, romance,
fear, horror, intrigue, curiosity, obsession,
and fatality. There is clearly sex appeal
with the very sexy Bipasha Basu and the
handsome Emraam Hashmi. Both very
popular, attractive and bring in high
earnings in the box office. The movie cost
$4.1 million and brought in $16 million. So
the ad worked and brought the money it
was supposed to generate.

5. This is a magazine that focuses behind the
scenes of horror films. The target audience
are fans of horror films, people who are
interest creating props for the sets of horror
films, and people who do special effect
make up in horror movies. The creative
appeal would be giving an insight to novices
who are not very knowledgeable about the
hard work that is involved in creating props,
sets, make up, artificial gory monster body
parts. The ad is very frightening to most
people, including myself, due to all the
blood, and ugly monstrous faces. This is a
small independent magazine dedicated to
one genre of film. The budget for this as was
not that expensive. This was marketed
online mostly through social media, also
subscriptions are available for interested
prospectors.

6. This is an internet ad that was created to
promote fitness. The creator of this website
focuses on funny, but brilliant ads that are witty,
entertaining and relatable. The target audience
are people who are trying to get fit or loose
weight. The ad uses the Lincoln Memorial as
their spokes model, since President Lincoln was
known as “Honest Abe”. He would be the best
person to promote the honest truth what
happens when a person sits around all the time,
without any for of exercise. You would obviously
gain weight, as we can see the Lincoln memorial
has packed on the lbs. The ad does a great job
at catching your attention and making you
laugh, since President Lincoln was never plus
size. But then it draws you to the message
underneath which reads “If you don’t move, you
get fat”. The message could be considered
blatant, may be even mean, but the message is
clear. The ad works, because there are so many
people trying to loose weight today, that it
could serve as a motivator for those people.

7. This is a funny magazine peanut ad done
by an Indonesian company. Obviously, it is
one elephant giving another elephant the
Heimlich maneuver. This caught my eye,
because I love elephants very much. The
target audience would be peanut, humor,
and elephant lovers. The ad is funny, but
its clearly unrealistic, because elephants
cannot perform this CPR procedure. Also
elephants are beloved animals in Asia, they
are even considered deities in certain parts
of southeast Asia. Elephants are very
majestic creatures, so it’s nice to see them
in a comical light. But on the contrary, I
feel such a large creature took away the
spot light from the product. Overall, I
think the ad is funny, but a bit confusing. I
still love the two elephants very much.

8. This ad is targeted to millennials who do
not have insurance and might need it.
Most millennials today are covered by
their parents, since the job market is
slim for them. Also access to birth control
is an issue that has been debated by
congress. This ad covers issues such as
safe sex, access to contraceptives, and
the irresponsible decisions that have
plagued this generation of millenials. The
ad promotes getting insurance for
common misfortunes that often plague
young people today due to poor choices
made out of impulse. The ad is effective,
straight to the point and comical.

9. This ad is about the how the present baby
boomers generation views the millennial
generation. The milennials are viewed as
vain, Irresponsible, impulsive, lazy, and
reckless, according to this article. There is
even a picture of a girl taking a selfie to
prove the vanity of this generation. In bold
letters it says “ The Unemployed
Generation”. This is a statement designed to
capture the attention of all generations
including the people who agree or disagree.
This ad is selling the idea that the milennial
generation is completely useless and there is
no hope for them, unless they start behaving
like they have some manners. The ad does
exude disappointment in the milennials, so I
think it gets that point across. But it is
advertising an idea more than a product.

10. This is a magazine ad by MAD tv magazine about
viagra. Which is a drug that prevents erectile
dysfunction. The target audience for this are
men who have hard time getting an erection,
mostly older men.
The background is sunny and bright, which gives
off the illusion of happiness. But the old man in
the picture looks sad and unhappy. Even his
clothes are dark and gloomy colors. The mail
box next to him is obviously a metaphor for his
erectile dysfunction, since the mail box is limp.
His shoulders are slouched and he looks
depressed because the slanted mailbox clearly
reminds him of his erectile problem. The idea of
this ad is that taking Viagra will give him an
erection, which will give him his happiness and
manhood back. The ad works because most men
see not being able to get an erection as a death
sentence. They think it’s emasculating, and will
purchase any pill to make that disappear. This
ad basically says Viagra equals happiness.

11. This an internet on menopause. The
target audience are older women that a
currently going through menopause and
need a pill to make their lives a bit
easier. The ad shows a woman making a
physical gesture of freedom and
happiness. A very liberating gesture. The
drug being advertised aims to break all of
negative stereotypes associated with
menopause, such as abdominal pain, hot
flashes, irritability, and mood swings. The
background of the ad shows rays of
sunshine, implying that the drug will give
you happiness and liberation. The color
in the background is also a nice warm
lilac or lavender, which is a very inviting
and soothing color used in Spas to create
a calming effect.