The document provides details about the business plan of SYNERGISTIC Ltd., which aims to provide electronics maintenance and repair services online. The company's mission is to provide affordable and high-quality electronics repair services. The business goals include launching facilities by 2017, recovering initial investment by 2019, and becoming the top online service provider in Bangladesh by 2040. The plan discusses target markets, organizational structure, products and services, competition analysis, and financial projections.

2. Group profile

3. Developing a successful
business plan: An analysis of
SYNERGISTIC Ltd.

4. Now Presenting....
MD. TOUHIDUL ISLAM
ID: 20-077

5. Our Business Plan is….
“Providing maintenance and repair service of electronics through the help of online”

6. Mission and Vision of our entrepreneurial
venture
Mission:
Vision:
To provide preeminent maintenance and repair service of electronics with
affordable price.
Market position- By 2025, it will be number one online
service provider in Bangladesh.
Ownership- By 2030, it will be public limited company to
extend its service
Employment- By 2035, it will be created 12000
employment opportunity to develop socio-
economic condition of Bangladesh.

7. Major Goals of our entrepreneurial venture
Facility launch by
2017
Recovering Initial
investment by 2019
Spreading its repair and
maintenance service in
whole city of
Bangladesh by 2020
Establishing own
building and workshop
to provide repairing
service by 2025
GOAL 1 GOAL 2 GOAL 3 GOAL 4
T
I
M
E
L
I
N
E
Achieving
number one
online service
provider in
Bangladesh by
2040
5

8. Actionable assumptions our entrepreneurial
venture
Actionable assumptions:
People have sufficient and well knowledge about information and communication
technology
Customers – the sample survey respondents make rationale choices.
The secondary information used in this research study is relevant, reliable and accurate

9. Products and services of our
entrepreneurial venture
Repairing
Laptop
Repairing
Mobile
Repairing
iPhone, iPad,
iPod
Repairing
DSLR
Repairing
home and
office's
appliance
Maintaining
home and
office's
appliance

10. Target market and Organizational Structure
of our entrepreneurial venture
Shareholders
(Co-Founders)
Assistant Vice
President
(Order and
Sales)
Assistant Vice
President
(Repairing)
Mechanic
Assistant Vice
President
(maintainence)
Mechanic
Vice President
(Finance)
Vice President
(Repair and
maintaince)
Target market:
Elite residence area Elite residence area of
Bangladesh such as Gulsan,
Banani, Dhanmondi.
Corporation Business corporation such as
Bank, MNCs, Insurance,
Government Institutions.
Mass People Student, service holders,
Businessmen, house wife
Organizational
Structure

11. Now Presenting....
PANTHO SARKER
ID: 20-033

12. Feasibility research plan
• Survey,
questionnaire
• Industry data,
statistics
Primary &
Secondary data
needs
• New & unique
research
• Identifying &
eliminating our
limitations
Research Scope • Evaluating market
feasibility
• Industry feasibility
• Organizational &
financial feasibility
• Resource requirement
feasibility
Research Objective

13. Product Feasibility Analysis
“Do you face problem in repairing your electronic devices ?”
Source: Primary Data
84%
8%
8%
Domestic Area
Yes
No
Little
88%
4%
8%
Industrial Area
Yes
No
Little
Source: Primary Data

14. .
Feasibility Analysis
Product’s survey report
Services Domestic area ( 50) Industrial area (50) Total Yes Total No
Yes No Yes No
Repairing Mobile 45 5 30 20 75 25
Repairing Laptop 42 8 46 4 88 12
Repairing DSLR 48 2 48 2
Repairing iPhone, iPad, iPod 45 5 35 15 80 20
Maintaining home and office's
appliance
47 3 48 2 95 5
Repairing home and office's
appliance
46 4 47 3 93 7
Grand total = (550) 479 71
Percentage =100% 87.1% 12.9%

15. Competion with
existing
companies
(Low)
Threat of new entry
(High )
Threat of substitution
(Low)
Bargaining power of
the buyer
(Low)
Bargaining power of
the seller
(High)
Industry Feasibility
Analysis

16. Market Feasibility Analysis
Value Chain Network
Company
High quality services.
Less charge.
Special consideration.
Home delivery services.
Specialized services.
Industrial
customers
Less costly.
Time saving.
Increased
Productivity.
Domestic
customers
Flexibility
Beneficial.
Comfort

17. Organizational Feasibility analysis
CEO sets a strategic goal
BODs analyze and set the future work plan
The GM is given the target and he gives it to the each dept.
heads
Each Dept. Head allocate the goal achieving work plan to the
line managers.
Line Managers Allocate desired production goal to each
employee.

18. Now Presenting....
MD. GULAM KIBRIA
ID: 20-075

19. Business Model
Key partners
We the five entrepreneurs.
Our corporate allies.
Key activities
Repair and maintenance of
electronics.
Counseling about the usage of
electronics.
Repair and maintenance of
home appliances.
Value
propositions
Our business
service creates value
different from the
others in the fact
that we provide
home delivery
service along with
our online
communication
system.
Customer relationships
Pre-service
During the service
After the service.
After service counseling.
Key resources
Our expert technicians.
Our appliances.
Our mobile application
Website.
Customer segmentation basis
Geographic location
Demographic basis
Access to internet basis.
Channels
Online and offline contact facility.
Better service than others in the
market
Counseling after the service.
Cost structure
 Salary to technicians.
 Transportation cost
 Other administrative expenses
Revenue stream
 Service charges
 Sale of scraps

20. Core Strategy and Positioning
• Core strategy
• Positioning
 Online based home delivery service.
Instant service to the customers
Home delivery service
Online communication sytem
Scope for
differentiation
Online
based
service
Cost
leadership
Great
service
within a
short period
of time
Home
delivery

21. Resource requirement under the value
chain
Communication
Operation
Transportation
Primary
functions
After service
counseling
Company
infrustructure
Secondary
functions

22. Essential network and partnership
Partnership
VIP
resident
area
Engineer
ing firms
One of
our
competit
ors

23. Value deliverables to the customers
No
burdens
Quick
service
Less cost
Getting
instructions
Geting
service
sitting
home
Getting
permanet
technicians

24. Now Presenting....
SHEIKH SAJID HASAN
ID: 20-181

25. Key assumptions of financial
statementsParticulars
2017 2018 2019 2020 2021
Salary and wages 15.0% 15.8% 16.5% 17.4%
Depreciation % of PPE and lease 10.0% 10.0% 10.0% 10.0% 10.0%
Amortization % of intangible
asset 20.0% 20.0% 20.0% 20.0% 20.0%
Marginal Tax rate 37.6% 37.6% 37.6% 37.6% 37.6%
Finance lease interest rate 10.0% 10.0% 10.0% 10.0% 10.0%
Bank loan repayment 30.0% 30.0% 30.0% 30.0% 30.0%
Share Issuance 0.0% 0.0% 0.0% 0.0% 0.0%

26. 0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
2017 2018 2019 2020 2021
Revenue/Costs
Year
Break even analysis
total revenue Total cost Linear (total revenue) Linear (Total cost)
Break-even analysis
 The project breaks even at the start of 2018.
 Total revenue increases as the company grows.
 Total costs decrease as the firm seeks operational
efficiency so the per unit cost decreases.

27. Key figures of financial statements
-18831.072
15845.85288
45814.51322
130463.7959
253879.9897
-100000
-50000
0
50000
100000
150000
200000
250000
300000
350000
400000
2017 2018 2019 2020 2021
Netincome
Year
Net income growth
Net income Linear (Net income)
3313500
3661581
4067554.989
4639589.275
5369011.897
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
2017 2018 2019 2020 2021
Revenue
Year
Revenue
Revenue Linear (Revenue)
• Net income from 2019 will grow rapidly as the firm is expected to enter growth stage by this time.
• Revenue is expected to grow at a stable rate regarding market demand and competition.

28. Ratio analysis
1.00 1.08 1.01 1.01 0.97
0.00
0.50
1.00
1.50
2.00
2017 2018 2019 2020 2021
YEAR
Current ratio
1.86 2.11 2.39
2.76
3.18
0.00
1.00
2.00
3.00
4.00
2017 2018 2019 2020 2021
YEAR
Fixed Asset turnover
0.90 0.98 1.08 1.15 1.20
0.00
0.50
1.00
1.50
2017 2018 2019 2020 2021
YEAR
Total asset turnover
-0.19 0.20 0.71
2.47
5.86
-2.00
0.00
2.00
4.00
6.00
8.00
2017 2018 2019 2020 2021
YEAR
times interest earned

29. Ratio analysis
2.06
1.05
0.81
0.56
0.44
0.00
0.50
1.00
1.50
2.00
2.50
2017 2018 2019 2020 2021
YEAR
Debt to equity ratio
-0.03
0.02
0.05
0.12
0.23
-0.10
0.00
0.10
0.20
0.30
0.40
0.50
2017 2018 2019 2020 2021
YEAR
Return on equity

30. Valuation
Particulars 2016 2017 2018 2019 2020 2021
EBIT -30178 25393.995 73420.69426 209076.5959 406858.9579
EBIT(1-T) -18831.072 15845.85288 45814.51322 130463.7959 253879.9897
Capex -1000000 -183079.05
-
203377.7494
-
231979.4637
-
268450.5948
Change in NWC -982027.44
-
205843.5504
-
248137.8088
-
317004.0703
-
392318.7777
Depreciation and amortization expense 220000 228307.905 237814.8894 249231.3469 263153.2717
Total Cash flow
-
1811036.512
-
119374.8475
-
94465.46133 39788.2046 263122.8467
Terminal value 6972755.437
Present value of terminal value $4,329,532.53
Present value $2,704,059.97
Value of the firm $2,704,059.97
• WACC = 10%
• Growth rate = 6%

31. Now Presenting........
KHALDA EASMIN
ID: 20-087

32. .
Industry Analysis

33. Company Analysis
• At starting stage
History
• Providing quality electronics service with
comfort.
Mission statement
• Specialized services
Service Position
• Private Limited Company
Milestone

34. Marketing Plan
Capture Target Market
With
comfort
Less
effort
Better
services

35. Our firm’s overall marketing strategies
Marketing
strategies
Online Add and
services
Leaflets in
targeted areas
Personal
persuasions for
industrial
customers
Specialized
services.
Home delivery
services.

36. Firm’s Management team
CEO
Mr. S M G kibria
Board of Directors
Mr. T I Jaheed, Mr. Sarker Pantho
General Manager
Mr. S Sajid Khan
Deprtmental managers
khaleda Easmin( Marketing)
Line Managers

37. Firm’s Financial solution
581169
Equity
800000
Laese Liabilitiies
1500000 Long
term Bank loan