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Competitor Analysis: A Structured Method - Paola Didone

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A structured method for SEO Competitor Analysis

Publicado en: Marketing
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Competitor Analysis: A Structured Method - Paola Didone

  1. 1. SEO Competitor Analysis
  2. 2. @latenitebird
  3. 3. @latenitebird
  4. 4. @latenitebird
  5. 5. Competitors outrank you @latenitebird
  6. 6. You used to be the winner @latenitebird
  7. 7. You just expanded into a new market @latenitebird
  8. 8. You’re worried about a few specific competitors @latenitebird
  9. 9. @latenitebird
  10. 10. Why “a structured method”?
  11. 11. Works for every language @latenitebird
  12. 12. Identify weaknesses & opportunities @latenitebird
  13. 13. 1. Track keywords @latenitebird
  14. 14. 1. Track keywords 2. Analyse rankings @latenitebird
  15. 15. 1. Track keywords 2. Analyse rankings 3. Content outreach opportunity @latenitebird
  16. 16. 1. Track keywords 2. Analyse rankings 3. Content outreach opportunity 4. Topic searches & trends @latenitebird
  17. 17. 1. Track keywords 2. Analyse ranking 3. Content outreach opportunity 4. Topic searches and trends @latenitebird
  18. 18. 1. Track keywords
  19. 19. List of keywords you are targeting You’ll need: @latenitebird
  20. 20. In my case... @latenitebird
  21. 21. @latenitebird
  22. 22. Tip: Categorise keywords @latenitebird
  23. 23. Tip: Categorise keywords 1. By page targeted 2. By topic 3. Informational vs Transactional @latenitebird
  24. 24. @latenitebird
  25. 25. @latenitebird
  26. 26. @latenitebird
  27. 27. @latenitebird
  28. 28. @latenitebird
  29. 29. @latenitebird
  30. 30. @latenitebird
  31. 31. @latenitebird
  32. 32. @latenitebird
  33. 33. @latenitebird
  34. 34. Do not rely on Google translate @latenitebird
  35. 35. Exclude branded keywords @latenitebird
  36. 36. Track by geographic zone @latenitebird
  37. 37. 1. Track keywords 2. Analyse ranking 3. Content outreach opportunity 4 . Topic searches and trends
  38. 38. 2. Analyse ranking results
  39. 39. Your goals
  40. 40. Discover all your organic ranking competitors @latenitebird
  41. 41. How much traffic competitors are getting @latenitebird
  42. 42. Traffic calculation Search volume x CTR @latenitebird
  43. 43. Traffic calculation Site list Ranking frequency Traffic Paola.com 105 5,560 SEOhelp.org 213 7,775 @latenitebird
  44. 44. @latenitebird
  45. 45. @latenitebird
  46. 46. @latenitebird
  47. 47. Keyword-to-URL mapping @latenitebird
  48. 48. Should you rank or could you rank? @latenitebird
  49. 49. 1. Track keywords 2. Analyse ranking 3. Content outreach opportunity 4 . Topic searches and trends
  50. 50. 3. Content outreach opportunity
  51. 51. Compare backlink quality @latenitebird
  52. 52. @latenitebird
  53. 53. https://www.distilled.net/resources/da-is-the- wrong-metric-for-reporting-on-link-building/ @latenitebird
  54. 54. @latenitebird
  55. 55. @latenitebird
  56. 56. Download backlink list @latenitebird
  57. 57. Find opportunities @latenitebird
  58. 58. Find: High quality pages linking to competitors @latenitebird
  59. 59. Competitor @latenitebird
  60. 60. Competitor 50 10 40 @latenitebird
  61. 61. Competitor 50 10 40 @latenitebird
  62. 62. @latenitebird
  63. 63. What type of pages are they linking to? @latenitebird
  64. 64. Check hreflang @latenitebird
  65. 65. Competitor’s page 50 40 Competitor’s page @latenitebird
  66. 66. Competitor’s page 50 40 Competitor’s page @latenitebird
  67. 67. How do these pages compare to yours? @latenitebird
  68. 68. Is there an opportunity to improve/change your page? @latenitebird
  69. 69. Are there topics you could target on your content? @latenitebird
  70. 70. List: 1. High quality domains @latenitebird
  71. 71. List: 1. High quality domains 2. Pages to change/improve @latenitebird
  72. 72. List: 1. High quality domains 2. Pages to change/improve 3. New topics to target @latenitebird
  73. 73. 1. Track keywords 2. Analyse ranking 3. Content outreach opportunity 4 . Topic searches & trends
  74. 74. 4. Topic searches & trends
  75. 75. Why now?
  76. 76. Who your competitors are Now you know: @latenitebird
  77. 77. Where they are stronger Now You Know: @latenitebird
  78. 78. Which topics/products are more important? @latenitebird
  79. 79. Topic trend @latenitebird
  80. 80. Topic trend @latenitebird
  81. 81. Avoid targeting these trends @latenitebird
  82. 82. One time spike: @latenitebird
  83. 83. One time spike @latenitebird
  84. 84. One time spike @latenitebird
  85. 85. Be aware of seasonality @latenitebird
  86. 86. Topic trend @latenitebird
  87. 87. Find evergreen content @latenitebird
  88. 88. Topic trend @latenitebird
  89. 89. Topic trend @latenitebird
  90. 90. Topic trend @latenitebird
  91. 91. 1. Topics to target @latenitebird
  92. 92. 1. Topics to target 2. How to prioritize them @latenitebird
  93. 93. 1. Track keywords 2. Analyse ranking 3. Content outreach opportunity 4 . Topic searches and trends
  94. 94. よくやった できたね とても賢い すごい 優秀な 2. Analyse ranking 3. Content outreach opportunity 4 . Topic searches and trends
  95. 95. よくやった できたね とても賢い すごい 優秀な 3. Content outreach opportunity 4 . Topic searches and trends
  96. 96. よくやった できたね とても賢い すごい 優秀な 4 . Topic searches and trends High quality domains Pages to improve Topics for content
  97. 97. よくやった できたね とても賢い すごい 優秀な High quality domains Pages to improve Topics for content
  98. 98. 1. Track keywords 2. Analyse ranking 3. Content outreach opportunity 4. Branded searches and trends
  99. 99. @latenitebird

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