2. UNIQUE ASPECTS OF
SPO RT MA N AGEMEN T
• Spor t Marketing
• Spor t Enterprise Financing
• Spor t Industr y Career Paths
• Spor t as a Social Institution
“Sportisadistinctivesocialactivitythatisfrequentlythe
basisofanindividual’s socialidentity.”
4. SPORTS MANAGERS
ARE GLUE
“Sport managers are the wonderful
glue that binds successful sport
organizations,sport events,athletes,
health clubs,and virtually every sport
industry-related business.”