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MODULE - I
“MEN AND WOMEN ARE NOT PRISONERS
OF FATE, BUT ONLY PRISONERS OF THEIR
MINDS”
-Franklin D. Roosevelt
Introduction to Behavioral Science
It is the study of human habits, actions and
intentions.
This science involves knowledge of sociology,
psychology and anthropology with strong
observation, research and communication skills.
A person studying behavioural science works with
communities and individuals examining behavior
and decision-making.
Importance/Need of Behavioral
Science
Improves the
quality of life
Helps us resolve
issues
Assist in
understanding
what influences
human behavior
Helps in leading an
informed life
Allows us to
contribute to our
communities in a
better way
Promotes value of
cross-cultural
diversity
Helps in
rationalizing
human actions
Knowledge
about self is
extremely
important
due to the
following
reasons:
HELPS TO
CONTROL
EMOTIONS
HELPS TO
REACH YOUR
GOALS
HELPS TO REACH
BETTER
DECISIONS
HELPS TO
IMPROVE
RELATIONSHIP
HELPS TO
REALIZE AND
IMPROVE YOUR
FULL POTENTIAL
HELPS TO
EXPERIENCE
HAPPINESS AND
JOY
Gender and Identity
Gender refers to the characteristics of women, men, girls and
boys that are “socially constructed”. As a social construct, gender
varies from society to society.
Questions:-
– Do men and women have different abilities?
– Do men and women face different challenges in their
lives- both personal and professional?
– Is gender confined to the binary terms of male and
female?
Some observations made by researchers
• Men are physically stronger and more muscular. However, in the
‘ability to survive’, it has been medically proven that women have
greater survival ability. Men are affected more by starvation, shock,
fatigue etc. Therefore, women have longer life spans than men.
(Montague,1968)
• Men suffer more from psycho-physiological disorders like attention
deficit, antisocial personality disorder whereas, women suffer more
from psychological disorders like eating disorder. (APA, 1987)
• Aggression is not associated with chromosomes. It is instead a
reflection of cultural expectations of roles for men & women.
• Women are expected to be people-oriented. Socialization process
encourages women to be more aware and sensitive than men. They
are generally labelled as possessing higher social skills as compared to
men. They smile more, have more eye-contact and are sensitive to
non-verbal communication.(Colwill,1982)
Peer Pressure
Peers are the individuals
with whom a child or
adolescent identifies
himself ,who are usually but
not always of the same age-
group
Peer pressure can happen
when we are influenced to
do something we usually
would not do, or stop us
from doing something we
would like to do
Self concept
• Self-concept is an individual’s perception of
self and is what helps make each individual
unique.
• Positive and negative self-assessments in
the physical, emotional, intellectual, and
functional dimensions change over time.
• Self-concept affects the ability to function
and greatly influences health status.
Factors
Affecting
Self-
Concept
Altered
Health
Status
Experience
Developme
ntal
consideratio
ns
Culture
Internal
and
external
resources
History of
success
and failure
Crisis or life
stressors
Ageing,
illness, or
trauma
Stages in the
developmen
t of Self-
Concept
Self-
awareness
(infancy)
Self-
recognition
(18 months)
Self-definition
(3 years)
Self-concept
(6 to 7 years)
• Infant learns physical self different
from environment.
• If basic needs are met, child has
positive feelings of self.
• Child internalizes other people’s
attitudes toward self.
• Child or adult internalizes standards
of society.
Components of Self-Concept
• Identity
• Body image
• Self-esteem
• Role
performance
Interrelations
hip of
Components
of Self-
Concept
Identity
• A sense of personal
identity is what sets
one person apart as a
unique individual.
• Identity includes a
person’s name, gender,
ethnic identity, family
status, occupation, and
roles.
• One’s personal identity
begins to develop
during childhood and is
constantly reinforced
and modified
throughout life.
Body Image
• Body image is an attitude
about one’s physical
attributes and
characteristics,
appearance, and
performance.
• Body image is dynamic
because any change in
body structure or
function, including the
normal changes of growth
and development, can
affect it.
Role
• Role refers to a set of expected
behaviors determined by
familial, cultural, and social
norms.
• The level of self-esteem is
dependent upon the self-
perception of adequate role
performance in these various
social roles.
• Stressors Affecting Role
Performance
• Role overload
• Role conflict
• – Whenever a person is unable
to fulfill role responsibilities,
self-concept is impaired.
Self image
• Self-image is how you perceive yourself. It is a
number of self-impressions that have built up
over time…
• These self-images can be very positive, giving a
person confidence in their thoughts and
actions, or negative, making a person doubtful
of their capabilities and ideas.
• A positive self-image is having a good view of
yourself; for example:
 Seeing yourself as an attractive and desirable
person.
 Having an image of yourself as a smart and
intelligent person.
 Seeing a happy, healthy person when you look
in to the mirror.
Self-Image vs. Self-Concept
• Self-image and self-concept are strongly
associated, but they’re not quite the same
thing.
• Self-concept is a more overarching
construct than self-image; it involves how
you see yourself, how you think about
yourself, and how you feel about yourself.
In a sense, self-image is one of the
components that make up self-concept .
Process of knowing self
Johari window
• A MODEL of self awareness , personal
development, group development and
understanding relationship
• The Johari Window model was developed by
American psychologists Joseph Luft and
Harry Ingham in the 1950's .
Public
Open
(Eg.I love singing)
Blind (spot)
(Eg. Bad Breath, Body
odour etc)
Hidden
Private
(Eg: I actually hate
parties)
Unknown
Unconscious
Eg: That I love
adventure sports
JOHARI Window: An Interpersonal
Communications Model
KNOWN TO ME UNKNOWN TO ME
KNOWN
TO
OTHERS
UNKNOWN
TO
OTHERS
JOHARI
WINDOW
• The Johari Window became
widely used model for
understanding and training
self-awareness, personal
development, improving
communications, interpersonal
relationships, group dynamics,
team development and inter-
group relationships.
• Refers to others and self
(Others – other people in the
team )
• The Johari Window represents
information - feelings, experience,
views, attitudes, skills, intentions,
motivation, etc. - within or about a
person - in relation to their group,
from four perspectives, which are
described below:
o Open Area -what is known by the
person about him/herself and is
also known by others - open self,
free area, free self, or 'the arena'
o Blind Area - what is unknown by
the person about him/herself but
which others know - blind area,
blind self, or 'blind spot'
o Hidden Area - what the person
knows about him/herself that
others do not know - hidden area,
hidden self, avoided area, avoided
self or 'facade’ .
o Unknown Area -what is unknown
by the person about him/herself
and is also unknown by others -
unknown area or unknown self .
Self esteem
• Self-esteem is the judgement of
personal performance compared
with the self-ideal.
• Self-esteem is derived from a sense
of giving and receiving love and
being respected by others.
• Self-esteem is basically about how
much you value yourself and how
much you respect your decisions
and how confident you are in
taking a risk and facing the
consequences.
The Importance
of Self Esteem
• People who feel good
about themselves more
likely to have the
confidence to try new
health behaviors
• Building esteem is a
first step towards your
happiness and a better
life.
• High self-esteem
increases your
confidence.
Advantages of good self esteem
• Leaders to others
• Accept failure
• Doesn’t submit to peer pressure
• Believes in self
• Willing to try new things
• Appreciate life
• Change the bad
Characteristics of people with high self
esteem
• More ambitious in what one hopes to
experience in life
• Seeks the challenge of worthwhile and
demanding goals
• More capable of having open, honest and
appropriate Communications with others
• Self-confident – wants to be with other self-
confident people.
Characteristics of HIGH self esteem
Able to accept and
learn from their
own mistakes.
Confident without
being obnoxious
or conceited.
Not devastated by
criticism.
Not overly
defensive when
questioned.
Not easily
defeated by
setbacks and
obstacles.
How is self-esteem
built
& destroyed?
Building
• Find a good role model
• Praise & compliments
• Focus on the positive
• Keep criticism to a minimum
• Set & achieve goals
• Perfect your skills
Destroyed
• Comparing yourself to others
• Putting yourself down
• Drug/Alcohol abuse
• OTHERs
ERIKSON MODEL
Introduction
• Biological in belief that there are innate drives
to develop social relationships and that these
promote survival (Darwinism)
• Divided life span into eight psychosocial
stages, each associated with a different drive
and a problem or crisis to resolve
Stage 1:
(Birth–1)
Trust vs.
Mistrust
• Infants must rely on others
for care
• Consistent and
dependable caregiving and
meeting infant needs leads
to a sense of trust
• Infants who are not well
cared for will develop
mistrust
Stage 2: (1–3 years)
Autonomy vs. Shame and Doubt
• Children are discovering their own
independence.
• Testing more independence by
assuming more self-responsibilities
– Toilet, Feeding, Dressing
• Those given the opportunity to
experience independence will gain a
sense of autonomy.
• Children that are overly restrained or
punished harshly will develop shame
and doubt.
Stage 3: (3–5
years)
Initiative vs. Guilt
• Preschoolers learn to
plan out and carry out
their goals
• Sense of
accomplishment leads
to initiative
• Feelings of guilt can
emerge if the child is
made to feel too
anxious or
irresponsible
Stage 4: (5–12
years))
Industry vs.
Inferiority
• Stage of life
surrounding mastery
of knowledge and
intellectual skills
• Sense of competence
and achievement leads
to industry
• Feeling incompetent
and unproductive
leads to inferiority.
Stage 5:
(Adolescence)
Identity vs.
Confusion
• Developing a sense of who one
is and where one is going in life
– The adolescent’s path to
successful identity
achievement begins with
identity diffusion.
– This is followed by a
moratorium period.
– Gradually, the adolescent
arrives at an integrated
identity
• Successful resolution leads to
positive identity
• Unsuccessful resolution leads to
identity confusion or a negative
identity
Stage 6: (Young
adulthood)
Intimacy vs. Isolation
• Time for sharing
oneself with another
person
• Capacity to hold
commitments with
others leads to
intimacy
• Failure to establish
commitments leads to
feelings of isolation
Stage 7: (Middle adulthood)
Generativity vs. Stagnation
• Caring for others in
family, friends, and
work leads to sense of
contribution to later
generations
• Stagnation comes from
a sense of boredom and
meaninglessness
Stage 8: (Late
adulthood to Death)
Integrity vs. Despair
• Successful resolutions of
all previous crises leads to
integrity and the ability to
see broad truths and advise
those in earlier stages.
• Despair arises from
feelings of helplessness and
the bitter sense that life has
been incomplete .
Process of knowing
self
Maintain a
personal diary
Practice
meditation
Exercise
regularly
Go for outings Develop
hobbies
Develop new
interests
“No one can give you better advice than
yourself”-Cicero
THANK YOU

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Understanding Human Behavior

  • 2. “MEN AND WOMEN ARE NOT PRISONERS OF FATE, BUT ONLY PRISONERS OF THEIR MINDS” -Franklin D. Roosevelt
  • 3. Introduction to Behavioral Science It is the study of human habits, actions and intentions. This science involves knowledge of sociology, psychology and anthropology with strong observation, research and communication skills. A person studying behavioural science works with communities and individuals examining behavior and decision-making.
  • 4. Importance/Need of Behavioral Science Improves the quality of life Helps us resolve issues Assist in understanding what influences human behavior Helps in leading an informed life Allows us to contribute to our communities in a better way Promotes value of cross-cultural diversity Helps in rationalizing human actions
  • 5. Knowledge about self is extremely important due to the following reasons: HELPS TO CONTROL EMOTIONS HELPS TO REACH YOUR GOALS HELPS TO REACH BETTER DECISIONS HELPS TO IMPROVE RELATIONSHIP HELPS TO REALIZE AND IMPROVE YOUR FULL POTENTIAL HELPS TO EXPERIENCE HAPPINESS AND JOY
  • 6. Gender and Identity Gender refers to the characteristics of women, men, girls and boys that are “socially constructed”. As a social construct, gender varies from society to society. Questions:- – Do men and women have different abilities? – Do men and women face different challenges in their lives- both personal and professional? – Is gender confined to the binary terms of male and female?
  • 7. Some observations made by researchers • Men are physically stronger and more muscular. However, in the ‘ability to survive’, it has been medically proven that women have greater survival ability. Men are affected more by starvation, shock, fatigue etc. Therefore, women have longer life spans than men. (Montague,1968) • Men suffer more from psycho-physiological disorders like attention deficit, antisocial personality disorder whereas, women suffer more from psychological disorders like eating disorder. (APA, 1987) • Aggression is not associated with chromosomes. It is instead a reflection of cultural expectations of roles for men & women. • Women are expected to be people-oriented. Socialization process encourages women to be more aware and sensitive than men. They are generally labelled as possessing higher social skills as compared to men. They smile more, have more eye-contact and are sensitive to non-verbal communication.(Colwill,1982)
  • 8. Peer Pressure Peers are the individuals with whom a child or adolescent identifies himself ,who are usually but not always of the same age- group Peer pressure can happen when we are influenced to do something we usually would not do, or stop us from doing something we would like to do
  • 9. Self concept • Self-concept is an individual’s perception of self and is what helps make each individual unique. • Positive and negative self-assessments in the physical, emotional, intellectual, and functional dimensions change over time. • Self-concept affects the ability to function and greatly influences health status.
  • 11. Stages in the developmen t of Self- Concept Self- awareness (infancy) Self- recognition (18 months) Self-definition (3 years) Self-concept (6 to 7 years)
  • 12. • Infant learns physical self different from environment. • If basic needs are met, child has positive feelings of self. • Child internalizes other people’s attitudes toward self. • Child or adult internalizes standards of society.
  • 13. Components of Self-Concept • Identity • Body image • Self-esteem • Role performance
  • 15. Identity • A sense of personal identity is what sets one person apart as a unique individual. • Identity includes a person’s name, gender, ethnic identity, family status, occupation, and roles. • One’s personal identity begins to develop during childhood and is constantly reinforced and modified throughout life.
  • 16. Body Image • Body image is an attitude about one’s physical attributes and characteristics, appearance, and performance. • Body image is dynamic because any change in body structure or function, including the normal changes of growth and development, can affect it.
  • 17. Role • Role refers to a set of expected behaviors determined by familial, cultural, and social norms. • The level of self-esteem is dependent upon the self- perception of adequate role performance in these various social roles. • Stressors Affecting Role Performance • Role overload • Role conflict • – Whenever a person is unable to fulfill role responsibilities, self-concept is impaired.
  • 18. Self image • Self-image is how you perceive yourself. It is a number of self-impressions that have built up over time… • These self-images can be very positive, giving a person confidence in their thoughts and actions, or negative, making a person doubtful of their capabilities and ideas. • A positive self-image is having a good view of yourself; for example:  Seeing yourself as an attractive and desirable person.  Having an image of yourself as a smart and intelligent person.  Seeing a happy, healthy person when you look in to the mirror.
  • 19. Self-Image vs. Self-Concept • Self-image and self-concept are strongly associated, but they’re not quite the same thing. • Self-concept is a more overarching construct than self-image; it involves how you see yourself, how you think about yourself, and how you feel about yourself. In a sense, self-image is one of the components that make up self-concept .
  • 20. Process of knowing self Johari window • A MODEL of self awareness , personal development, group development and understanding relationship • The Johari Window model was developed by American psychologists Joseph Luft and Harry Ingham in the 1950's .
  • 21. Public Open (Eg.I love singing) Blind (spot) (Eg. Bad Breath, Body odour etc) Hidden Private (Eg: I actually hate parties) Unknown Unconscious Eg: That I love adventure sports JOHARI Window: An Interpersonal Communications Model KNOWN TO ME UNKNOWN TO ME KNOWN TO OTHERS UNKNOWN TO OTHERS
  • 22. JOHARI WINDOW • The Johari Window became widely used model for understanding and training self-awareness, personal development, improving communications, interpersonal relationships, group dynamics, team development and inter- group relationships. • Refers to others and self (Others – other people in the team )
  • 23. • The Johari Window represents information - feelings, experience, views, attitudes, skills, intentions, motivation, etc. - within or about a person - in relation to their group, from four perspectives, which are described below: o Open Area -what is known by the person about him/herself and is also known by others - open self, free area, free self, or 'the arena'
  • 24. o Blind Area - what is unknown by the person about him/herself but which others know - blind area, blind self, or 'blind spot' o Hidden Area - what the person knows about him/herself that others do not know - hidden area, hidden self, avoided area, avoided self or 'facade’ . o Unknown Area -what is unknown by the person about him/herself and is also unknown by others - unknown area or unknown self .
  • 25. Self esteem • Self-esteem is the judgement of personal performance compared with the self-ideal. • Self-esteem is derived from a sense of giving and receiving love and being respected by others. • Self-esteem is basically about how much you value yourself and how much you respect your decisions and how confident you are in taking a risk and facing the consequences.
  • 26. The Importance of Self Esteem • People who feel good about themselves more likely to have the confidence to try new health behaviors • Building esteem is a first step towards your happiness and a better life. • High self-esteem increases your confidence.
  • 27. Advantages of good self esteem • Leaders to others • Accept failure • Doesn’t submit to peer pressure • Believes in self • Willing to try new things • Appreciate life • Change the bad
  • 28. Characteristics of people with high self esteem • More ambitious in what one hopes to experience in life • Seeks the challenge of worthwhile and demanding goals • More capable of having open, honest and appropriate Communications with others • Self-confident – wants to be with other self- confident people.
  • 29. Characteristics of HIGH self esteem Able to accept and learn from their own mistakes. Confident without being obnoxious or conceited. Not devastated by criticism. Not overly defensive when questioned. Not easily defeated by setbacks and obstacles.
  • 30. How is self-esteem built & destroyed? Building • Find a good role model • Praise & compliments • Focus on the positive • Keep criticism to a minimum • Set & achieve goals • Perfect your skills Destroyed • Comparing yourself to others • Putting yourself down • Drug/Alcohol abuse • OTHERs
  • 32. Introduction • Biological in belief that there are innate drives to develop social relationships and that these promote survival (Darwinism) • Divided life span into eight psychosocial stages, each associated with a different drive and a problem or crisis to resolve
  • 33. Stage 1: (Birth–1) Trust vs. Mistrust • Infants must rely on others for care • Consistent and dependable caregiving and meeting infant needs leads to a sense of trust • Infants who are not well cared for will develop mistrust
  • 34. Stage 2: (1–3 years) Autonomy vs. Shame and Doubt • Children are discovering their own independence. • Testing more independence by assuming more self-responsibilities – Toilet, Feeding, Dressing • Those given the opportunity to experience independence will gain a sense of autonomy. • Children that are overly restrained or punished harshly will develop shame and doubt.
  • 35. Stage 3: (3–5 years) Initiative vs. Guilt • Preschoolers learn to plan out and carry out their goals • Sense of accomplishment leads to initiative • Feelings of guilt can emerge if the child is made to feel too anxious or irresponsible
  • 36. Stage 4: (5–12 years)) Industry vs. Inferiority • Stage of life surrounding mastery of knowledge and intellectual skills • Sense of competence and achievement leads to industry • Feeling incompetent and unproductive leads to inferiority.
  • 37. Stage 5: (Adolescence) Identity vs. Confusion • Developing a sense of who one is and where one is going in life – The adolescent’s path to successful identity achievement begins with identity diffusion. – This is followed by a moratorium period. – Gradually, the adolescent arrives at an integrated identity • Successful resolution leads to positive identity • Unsuccessful resolution leads to identity confusion or a negative identity
  • 38. Stage 6: (Young adulthood) Intimacy vs. Isolation • Time for sharing oneself with another person • Capacity to hold commitments with others leads to intimacy • Failure to establish commitments leads to feelings of isolation
  • 39. Stage 7: (Middle adulthood) Generativity vs. Stagnation • Caring for others in family, friends, and work leads to sense of contribution to later generations • Stagnation comes from a sense of boredom and meaninglessness
  • 40. Stage 8: (Late adulthood to Death) Integrity vs. Despair • Successful resolutions of all previous crises leads to integrity and the ability to see broad truths and advise those in earlier stages. • Despair arises from feelings of helplessness and the bitter sense that life has been incomplete .
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  • 42. Process of knowing self Maintain a personal diary Practice meditation Exercise regularly Go for outings Develop hobbies Develop new interests “No one can give you better advice than yourself”-Cicero