Why should you consider branding yourself, other than with your name? If you can get those looking and searching on-line to ask the question, "what does that mean"? When they get the answer, then they own it. Such as in our brand - We are not near Paris, we are not French - I think I had driven through Paris Texas once, and also Perris CA once, but I have never driven in France. Paris911? As far as the 911 - that would indicate an emergency, - Maybe it's an emergency in Paris? Ha, that is funnier than you know. Paris is a person, in our case. So is the 911 - LAPD better than 17 years full time then 5 years as a reserve. We are known in the Greater Los Angeles area and within Santa Clarita CA as "The Paris911 Team" - real estate agents. Google us... We are also known as Paris and Connor MacIvor and "no, I cannot make explosives out of bubble gum..." http://paris911.com We decided to break away from the typical "real estate agent name" as far as branding. It works and once those inquiring ask the question, then they own it. Be safe - search well and let us know if we can be of assistance.