LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, así como para ofrecer publicidad relevante. Si continúas navegando por ese sitio web, aceptas el uso de cookies. Consulta nuestras Condiciones de uso y nuestra Política de privacidad para más información.
LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, así como para ofrecer publicidad relevante. Si continúas navegando por ese sitio web, aceptas el uso de cookies. Consulta nuestra Política de privacidad y nuestras Condiciones de uso para más información.
This method acts as a great source or a facility for the collection of the data
from the diverse and scattered group of people. A questionnaire consists of
a variety of the questions printed or typed in a definite order on a form –
which are mailed further to the respondents. The respondent has to answer
these questions on his own.
The main function or the objective of the questionnaire is to collect data
from the respondents, who are generally scattered in a vast diverse area.
This method also helps in the collection of reliable and dependable data.
According to Bogardus, “a questionnaire is a list of the questions sent to a
number of persons to answer. It secures the standardized results that can
be tabulated and also treated statistically.”
Closed ended questions
• If you can answer a question with only a "yes" or "no" response, then you
are answering a closed-ended type of question.
Are you feeling better today?
Would you like vanilla ice cream?
Are you happy?
Open ended questions
• Open-ended questions ask respondents to supply their own answer. No
pre-defined answers are given, so respondents are free to write what
"What could we do to make your experience more
Rating scale questions
• Questions that ask respondents to provide a rating on a specific matter on
a scale of 1 to 10 or on a scale of "poor" to "good" are called rating scale
questions. Normally, these questions have an even number of choices, so
as to prevent respondents to choose a middle way out.
How would you rate our services?
4. Very poor
Likert –type scales
• The degree to which respondents agree to a specific statement can be
ascertained using Likert questions. Customers' feelings about a topic,
product or service can be easily gauged by asking them these questions.
How often do you visit the zoo?
• The Semantic Differential Scale question asks a person to rate a product,
brand, or company based upon a seven-point rating scale that has two bi-
polar adjectives at each end. The following is an example of a semantic
differential scale question.
Multiple choice questions
• The multiple-choice survey questions consists of three or more exhaustive,
mutually exclusive categories. Multiple choice questions can ask for single
or multiple answers. In the following example, the respondent will select
exactly one answer from the 7 possible options, exactly 3 of the 7, or as
many of the 7 options (1, 2, 3, or up to 7 answers can be selected).
Rank order questions
• Rank order questions require the respondent to choose among a set of
• Paired comparisons — Respondents must choose between two
"When you are deciding which brand you are going to
purchase, which is more important: price or quality?"
• The dichotomous survey question is generally a "yes/no" question,
True/False or Agree/Disagree answers. They are used for clear distinction
of qualities, experiences or respondent’s opinions.
Have you ever purchased a product or service from
Multiple choice questions
• Multiple choice questions ask the respondent to choose between two or
more answer options. Questions can be as simple as “yes/no” or can give a
choice of multiple answers.
Where would you prefer to go on vacation?
A. Western Canada (BC, AB, SK)
B. Central Canada (MB, ON, QC)
C. Eastern Canada (NB, NS, NL, PEI)
D. Northern Canada (YT, NWT, NU)