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The Empowered Patient:
5 Ways Social Media
Makes Patients Stronger
The rise of social networks has
changed the way we communicate and
interact, including the way we learn
about healthcare and medical devices.
• 80% of Internet Users look
online for health information
• 23% use social media to
follow health experiences of
friends
Source: Geonetric
The Internet is very
powerful in its way to
connect people, and also
to educate and empower.
The Rise of Digital Health
Here are 5 ways
social media is
giving rise to the
empowered patient:
The Empowered Patient
1. Social Media allows us to share information
and discuss issues that are important to us
Who has
these
symptoms?
Humans have an
innate desire to feel
connected with
people who live life
through similar
lenses.
2. Patients are coming together at large to empower
themselves with information about treatment options
and knowledge about medical devices
Many people are now
taking charge of their
own
healthcare, researching
their options before they
meet with their doctors.
3. Patients are self-advocates for their own care, and
have the power of a community of advocates
Social Media is used
to spread awareness
about a disease or
condition and to
motivate others to
help join their cause.
Janet Murnaghan took to Facebook to
rally support for her 10-year-old daughter,
Sarah, to be eligible for the adult lung
transplant list, which required a minimum
age of 12.
4. Blogs give individuals a voice and serve as resources
People have a
chance to share
their individual
patient journey and
give insight about
what it’s like to live
with a condition.
5. There are social networks centered on a specific
disease or condition
Social communities
help provide much-
needed
encouragement and
help spread
awareness about
things that are
important to watch
out for.
Want to know more about
the Empowered Patient?
Read the full article here.
ParkerWhite crafts strategic marketing & branding to
create meaningful connections between consumers &
brands for health, wellness & active lifestyle companies.
To learn more about ParkerWhite, visit
www.parkerwhitecom

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The Empowered Patient: 5 Ways Social Media Makes Patients Stronger

  • 1. The Empowered Patient: 5 Ways Social Media Makes Patients Stronger
  • 2. The rise of social networks has changed the way we communicate and interact, including the way we learn about healthcare and medical devices.
  • 3. • 80% of Internet Users look online for health information • 23% use social media to follow health experiences of friends Source: Geonetric The Internet is very powerful in its way to connect people, and also to educate and empower. The Rise of Digital Health
  • 4. Here are 5 ways social media is giving rise to the empowered patient: The Empowered Patient
  • 5. 1. Social Media allows us to share information and discuss issues that are important to us Who has these symptoms? Humans have an innate desire to feel connected with people who live life through similar lenses.
  • 6. 2. Patients are coming together at large to empower themselves with information about treatment options and knowledge about medical devices Many people are now taking charge of their own healthcare, researching their options before they meet with their doctors.
  • 7. 3. Patients are self-advocates for their own care, and have the power of a community of advocates Social Media is used to spread awareness about a disease or condition and to motivate others to help join their cause. Janet Murnaghan took to Facebook to rally support for her 10-year-old daughter, Sarah, to be eligible for the adult lung transplant list, which required a minimum age of 12.
  • 8. 4. Blogs give individuals a voice and serve as resources People have a chance to share their individual patient journey and give insight about what it’s like to live with a condition.
  • 9. 5. There are social networks centered on a specific disease or condition Social communities help provide much- needed encouragement and help spread awareness about things that are important to watch out for.
  • 10. Want to know more about the Empowered Patient? Read the full article here. ParkerWhite crafts strategic marketing & branding to create meaningful connections between consumers & brands for health, wellness & active lifestyle companies. To learn more about ParkerWhite, visit www.parkerwhitecom