1. PERSONAL BRAND EXPLORATION
Parquasia Williams
Project & Portfolio I: Week 1
June 2nd, 2023
This Photo by Unknown Author is licensed under CC BY-SA

2. My name is Parquasia Williams, and for as long
as I can remember, I never wanted to be just
one thing. I never wanted to explore just one
thing. There was always something new; there
was always more, and I wanted to experience it
all. My goal is to create a safe space that allows
individuals the freedom to explore themselves
and the world in their own creative ways, without
fear of judgment or limitations. I believe that
everyone has the potential to discover their
passions and unique talents, and my mission is
to facilitate that journey towards self-discovery
and fullfillment.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Brand Manager
• Advertising and Promotions
Manager
BRAND ARCHETYPE - . I have a
unique talent for understanding their
needs and desires, and translating
that into a visual representation that
exceeds their expectations. This
has allowed me to build strong
relationships with my clients and
establish a reputation for delivering
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here
This Photo by Unknown Author is licensed under CC BY

4. TARGET AUDIENCE
Kate Torres
Outreach Plan:
• Thorough research on the company and Kate’s role
within it.
• I will use LinkedIn as our first source of contact.
• I will utilize a follow up email, (having received one)
within 3-5 business days.
PROFILE
PICTURE Senior Creative Producer at
Patreon
Alessia Dall’Olio
Outreach Plan:
• Thorough research on the company as well as Alessia’s
role with Otrium.
• First line of contact will be through LinkedIn as well.
• A well thought, crafty follow up email within 3-5
business days.
PROFILE
PICTURE Senior Business
Developer/Digital Enthusiaist
at Otrium

5. GOALS
Short Term: Immediately After Graduation, YEAR)
• Boosts my brand's online presence by leveraging the
power of social media.
‣ Specifically, I will increase my content creation
by 10% in November 2024.
Mid Term: (2025)
• Increase brand/client engagement with the use of
social media.
‣Specifically, increase user engagement with
polls, contests, and giveaways by 6% in April
2025
Long Term: (2025/26)
• Create a powerful email marketing strategy.
‣Increase social shares by 6% by October 2025

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Desktop Publishing Software
SOFT
HARD
Adept
Word Processing Software Adept
Social Perceptiveness Expert
Management of Personal
Resources
Adept
Analytical or Scientific Software
SOFT
HARD
Novice
Database or User Interface and
Query Software
Novice
Learning Strategies Expert
System Analysis Adept

7. I help creatives bring their vision to life by
creating a safe space where the mind is free
to roam and ideas can flow freely.
PROMISE

8. CREDENTIALS
• Work Experience:Virtual Assistant, Haus
le Hol: Hair
• Teaching Assistant, Melba’s Learning
Academy
Education:
• Digital Marketing, B.S., Full Sail University (2024)
Awards: Boujhetto, Administrative
Support
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Social Media VA
Education:
• Ashford University
Leadership Experience:
• Head TA
Skills and Proficiencies:
• Graphics Imaging Software
• Spreadsheet Software
• Presentation Software
Overall Online Presence:
• Poor

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Social Media VA
Education:
• Asford University, Early Childhood Education
Leadership Experience:
• Lead TA
Skills and Proficiencies:
• Presentation Software
• Spreadsheet Software
• Graphics/Imaging Software
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For the creators and innovators who need their
imagination brought to life, I provide an intimate
experience for the creative power to take over
rather than telling you what you need/want,
because I believe I’m your vision.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• LavaCon
‣ October 14-17 | San Diego
• INBOUND, Hubspot
‣ September 5-8 | Virtual
Digital Marketing
• Primary Content: My primary content will be inspiring,
innovative, quality value and original.
• Primary Tools: Twitter, Instagram, TikTok, LINKEDIN
• Website: Creative logo, brand story, sharable consistent
content, run contests etc.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• One that aligns with my brands and personal core
values as well as visions etc. September 202
Formal Education
• Bachelors of Digital Marketing, November 2024.
Technical Skills
• Accounting software- Intuit Quickbooks, self paced
• Document Management Software- Adobe Systems
Adobe Acrobat
• Communication Server software- IBM Domino
Soft Skills
• Operations Analysis
• Persuasion

14. Parquasia Williams
You know about digital marketing. Well, what I do is just that, and here's
how. By creating a platform and safe space for them to thrive in their
creative endeavors, I help businesses reach their target audience and
increase their online presence. Through social media management, email
marketing campaigns, and search engine optimization strategies, I ensure
that my clients are able to effectively communicate their brand message to
potential customers.
Picture of You
Goes Here

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager