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Understanding Corporate Social Responsability
Corporate Social Responsability & Human
Resource
Pascale M. Griveaud
Shanghai
April 2016
Copyright © EML Executive Development – la filiale de formation continue d’EMLYON Business School
Social Responsability and Sustainable Development
Ethic et Governance
SAGA Portugal, Euro - symbiose France, CEM - GDF Suez Asie,
SIBELCO Group, INDR - UEL Luxembourg, CACEIS, DIAG26000 et
DIAG ESS Centrales Ethique France, BGL BNP PARIBAS, Sodexo,
Deloitte, PerformanSe, Upward Consulting…
pascale@wecompany.me
CO-CREATOR
#PLAY14
CO-CREATOR
AGILE4HR
WECOMPANY
SOCIAL
Knowledge management
CSR Diagnostic
Ethic and Governance
Plan Pilot and Implement SR
CSR Measure and review CSR MS
Improve with innovative Approach
1
2
3
4
5
6
CSR Knowledge management
ISO 26000 : 2010
Guideline for corporate social responsability
Key definitions
corporate citizenship; sustainability; triple bottom line; ESG
(environmental, social and governance); inclusive business;
cause related marketing (CRM); pro-poor value chains;
bottom of the pyramid business models (BOP); socially
responsible investing and impact investing; social enterprise;
social purpose; public-private partnerships; green economy;
collective impact; license to operate/ license to lead; corporate
ethics; and corporate volunteerism and employee
engagement; create share value (CSV)
The lexicon is constantly changing, refining, expanding and provoking.
P RO J E T
M ANAG ER
P R OF I T P E OP L E
P L AN E T
Economy
Governance
Strategy
Social
HR cycle
Risks
Environment
CSR Key definitions - People Planet Profit
CO A CH / TO O LS /
E V A LUA TI O N /
CO M M UNI CA TI ON
P RO J E T
M ANAG ER
BUI L D THE RI G HT THI NG W ITH G O O D P E O P LE
BUI L D I T F AS T
TEAM
GLOBAL COMPANY STRATEGY
GOVERNAN
CE
SOCIAL
ENVIRONME
NT
ISO 26000 : 2010
Guideline for corporate social
responsability
International Standard
Company
management or
Governance
= means of
actions
Subjects of
CSR
GOVERNANCE
= Transversal
issues
Decision
making Process
in the
organization Board
constitution
and
contributions
Committees
management
Transparency
in decision
Independency
1 - Governance
2 - Human Rights
Cyrus II of Persia (Old Persian: KUURUUSHA[4] Kūruš; New Persian:
‫کوروش‬Kurosh  ; c. 600 or 576 – 530 BC
The Cyrus Cylinder, created by king
Cyrus the Great, is sometimes argued
to be the world's first charter of
human rights.
The Universal Declaration of
Human
The Universal Declaration of
Human Rights (UDHR) is a
milestone document in the
history of human rights. Drafted
by representatives with
different legal and cultural
backgrounds from all regions
of the world, the Declaration
was proclaimed by the United
Nations General Assembly in
Paris on 10 December 1948
General Assembly resolution
217 A as a common standard
of achievements for all peoples
and all nations. It sets out, for
3 - Labor Practices
"The rules of the global economy should be aimed at improving the rights,
livelihoods, security, and opportunities of people, families and communities
around the world." - World Commission on the Social Dimension of Globalization,
2004, ILO. .
The International Labour Organization
(ILO)
4 - The Environment -
ISO14001
5- Fair Operating
practicesAnti-Corruption
Responsible political
involvement
Fair competition
Using a responsible spare
of influence
Respect for property rights
Anti-trust
Save products
….
6- Consumers
IssuesAnti-Corruption
Responsible political involvement
Fair competition
Using a responsible spare of influence
Respect for property rights
Anti-trust
Save products
….
6- Consumers Issues
7- Community
involvement and
developmentAnti-Corruption
Responsible political involvement
Fair competition
Using a responsible spare of influence
Respect for property rights
Anti-trust
Save products
….
7- Community involvement and
development
Customers Enquery
Business Impacts
60% 87%93%
CSR IMPACT O N CUSTO MERS
P R E F E R B U Y ING F R OM
CS R COM P A NY
W ILL B E M OR E LOY A L
TO CS R COM P A NY
W ILL P A Y M OR E F R OM
CS R DR IV E N COM P A NY
7- Community
involvement and
developmentAnti-Corruption
Responsible political involvement
Fair competition
Using a responsible spare of influence
Respect for property rights
Anti-trust
Save products
….
CSR & HR Knowledge Management  Part 1
CSR & HR Knowledge Management  Part 1

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CSR & HR Knowledge Management Part 1

  • 1. Understanding Corporate Social Responsability Corporate Social Responsability & Human Resource Pascale M. Griveaud Shanghai April 2016 Copyright © EML Executive Development – la filiale de formation continue d’EMLYON Business School
  • 2. Social Responsability and Sustainable Development Ethic et Governance SAGA Portugal, Euro - symbiose France, CEM - GDF Suez Asie, SIBELCO Group, INDR - UEL Luxembourg, CACEIS, DIAG26000 et DIAG ESS Centrales Ethique France, BGL BNP PARIBAS, Sodexo, Deloitte, PerformanSe, Upward Consulting… pascale@wecompany.me CO-CREATOR #PLAY14 CO-CREATOR AGILE4HR WECOMPANY SOCIAL
  • 3. Knowledge management CSR Diagnostic Ethic and Governance Plan Pilot and Implement SR CSR Measure and review CSR MS Improve with innovative Approach 1 2 3 4 5 6 CSR Knowledge management
  • 4. ISO 26000 : 2010 Guideline for corporate social responsability Key definitions corporate citizenship; sustainability; triple bottom line; ESG (environmental, social and governance); inclusive business; cause related marketing (CRM); pro-poor value chains; bottom of the pyramid business models (BOP); socially responsible investing and impact investing; social enterprise; social purpose; public-private partnerships; green economy; collective impact; license to operate/ license to lead; corporate ethics; and corporate volunteerism and employee engagement; create share value (CSV) The lexicon is constantly changing, refining, expanding and provoking.
  • 5. P RO J E T M ANAG ER P R OF I T P E OP L E P L AN E T Economy Governance Strategy Social HR cycle Risks Environment CSR Key definitions - People Planet Profit
  • 6. CO A CH / TO O LS / E V A LUA TI O N / CO M M UNI CA TI ON P RO J E T M ANAG ER BUI L D THE RI G HT THI NG W ITH G O O D P E O P LE BUI L D I T F AS T TEAM
  • 8. ISO 26000 : 2010 Guideline for corporate social responsability International Standard
  • 9. Company management or Governance = means of actions Subjects of CSR GOVERNANCE = Transversal issues Decision making Process in the organization Board constitution and contributions Committees management Transparency in decision Independency 1 - Governance
  • 10. 2 - Human Rights Cyrus II of Persia (Old Persian: KUURUUSHA[4] Kūruš; New Persian: ‫کوروش‬Kurosh  ; c. 600 or 576 – 530 BC The Cyrus Cylinder, created by king Cyrus the Great, is sometimes argued to be the world's first charter of human rights. The Universal Declaration of Human The Universal Declaration of Human Rights (UDHR) is a milestone document in the history of human rights. Drafted by representatives with different legal and cultural backgrounds from all regions of the world, the Declaration was proclaimed by the United Nations General Assembly in Paris on 10 December 1948 General Assembly resolution 217 A as a common standard of achievements for all peoples and all nations. It sets out, for
  • 11. 3 - Labor Practices "The rules of the global economy should be aimed at improving the rights, livelihoods, security, and opportunities of people, families and communities around the world." - World Commission on the Social Dimension of Globalization, 2004, ILO. . The International Labour Organization (ILO)
  • 12. 4 - The Environment - ISO14001
  • 13. 5- Fair Operating practicesAnti-Corruption Responsible political involvement Fair competition Using a responsible spare of influence Respect for property rights Anti-trust Save products ….
  • 14. 6- Consumers IssuesAnti-Corruption Responsible political involvement Fair competition Using a responsible spare of influence Respect for property rights Anti-trust Save products …. 6- Consumers Issues
  • 15. 7- Community involvement and developmentAnti-Corruption Responsible political involvement Fair competition Using a responsible spare of influence Respect for property rights Anti-trust Save products …. 7- Community involvement and development
  • 16. Customers Enquery Business Impacts 60% 87%93% CSR IMPACT O N CUSTO MERS P R E F E R B U Y ING F R OM CS R COM P A NY W ILL B E M OR E LOY A L TO CS R COM P A NY W ILL P A Y M OR E F R OM CS R DR IV E N COM P A NY
  • 17. 7- Community involvement and developmentAnti-Corruption Responsible political involvement Fair competition Using a responsible spare of influence Respect for property rights Anti-trust Save products ….