The document provides information about a marketing communication company. It discusses the company's background and services, which include full-service advertising, digital and online marketing, and specialized below-the-line services. It also outlines the company's strategy of creating marketing solutions rather than just advertisements, focusing on useful content, context, and allowing customer participation. References from past clients like Mazda, Kasikorn Bank, and Pruksa Clinic are also included.

1. Company
LOGO
Company Profile
More than advertisement, we are
CONTENT COMMUNICATION
July 8, 2013 1CREATED AND COPYWRITED BY PATCHAYA S.

2. Agenda
1. Brunei Over View
2. 360 Degree Communication Work
3. Our Background
4. Reference
July 8, 2013 2CREATED AND COPYWRITED BY PATCHAYA S.
1. Current Communication

3. BRUNEI DARUSALAM:
LAND OF OPPORTUNITY

4. ASSOCIATION OF
SOUTHEAST ASIAN NATIONS

5. ASSOCIATION OF
SOUTHEAST ASIAN NATIONS

6. BRUNEI DARUSALAM:
LAND OF OPPORTUNITY

7. • Not increasing money in wallet : inflation make
the dollar less. Purchase more affordable
• No opportunity to create the new experience
with new business
• First coming is pioneer in the marketing can be
first successful ,
• First coming in business has less of competitors
• Not increasing new networks for your
businesses
Current Your Wallet

8. Opportunity for Brunei Business
Incentives: Pioneer Service Companies
• Any engineering or technical services including laboratory, consultancy and research
and development activities
• Computer-based information and other computer related services
• Development or production of any industrial design
• Provision of leisure and recreation related services and activities
• Publishing services
• Provision of education related services
• Medical services
• Agriculture Technology related services and activities
• Services and activities relating to the organization or management of exhibitions
and conferences
• Financial services
• Business, management and professional consultancy services
• Venture capital fund activity
• Maintaining and operating a private museum
• Services and activities related to warehousing facilities
• Operation or management of any mass rapid transit system
• Such other services or activities as the Minister may prescribe.
http://www.bedb.com.bn/doing_incentives_pioneerservice.html

9. Types of Businesses

10. • CREATIVE INNOVATION IDEA
• PROFESSIONAL IN MARKETING
COMMUNICATION
• PRODUCT STRATEGY EXPERTIESE OF
VARITIES BUSINESS IN THE MARKET
Business Matching Opportunity
• PROFESSIONAL LOCAL MARKETING
MANAGEMENT
• UNDERSTANDING BRUNEI PEOPLE
• EXPERTISE OF BUSINESS NETWORKING
• INCREASING MONEY THE WALLET
• PIONEER IN THE BUSINESS OF MARKETING CONSULTANT WITH FULL
SERVICE PROVIDER
• NEW EXPEREINCE FOR BRUNEI PEOPLE TO SEE AND LEARN THE
CREATIVE INNOVATION OF ADVERTISING FROM YOUR BUSINESS
• GREAT OPPURTUNITY FOR BRUNEI PEOPLE TO HAVE A INNOVATIVE
JOB
• THE SERVICE CAN SUPPORT EACH OTHER AMONG YOUR BUSINESS,
FITNESS ZONE, AND FAMILY BUSINESS, HOTEL.

11. Why Brunei in my opinion
BRUNEI ADVANCETAGE: Recognized as
the world’s most stable macro economy
by the World Economic Forum (GCI
2010/11), being ideally positioned as a
destination for doing business and
investment.

12. Attractive investment incentives
Strategic location
Modern infrastructure
Readily available industrial sites
Strong oil and gas industry
High quality of life
Political Stability
Rich biodiversity Well educated population
Competitive utility rates
Why Brunei in my opinion

13. People-centric public media Tradition VS Digital
CURRENT COMMUNICATION
July 8, 2013 13CREATED AND COPYWRITED BY PATCHAYA S.

14. WHY HIRE US?
July 8, 2013 14CREATED AND COPYWRITED BY PATCHAYA S.

15. KEYS OF OUR MARKETING
SOCIAL MEDIA
MARKETING
BRAND
MARKETING
DIRECT
MARKETING
(Customer Engagement)
(Lead Generation) (Image and Reputation)
July 8, 2013 15CREATED AND COPYWRITED BY PATCHAYA S.

16. OUR STRTEGY
create
MARKETING
SOLUTIONS
not ADS
create
USEFUL
CONTENT
think
CONTEXT
TEXT
• Go BEYOND
Advertising
Messages
• Solve something
SIMPLE BUT
DIFFERENCE.
• Involve and Enable
EVERYONE.
• ALLOW EVERYONE
to participate.
• Create BRAND
FANS and deliver
VALUE TO
EVERYONE
• Content & tools that
MAKE EVERBODY’S
• LIVES MORE BETTER
IN THE SAME WAY.
•Think of all of the
places, the touch
points, where
EVERYONE could
engage with our
content, SINGLE
MESSAGE IDEA.
• What are they
seeking there.
• The way they use
media and technology
will influence our
content.
• BRAND
POSITIONING to the
idea?
• Do we allow for
having GREAT s the
EXPERIENCES that
will get everyone
ENGAGED more than
product themselves?
don’t forget
the BRAND
July 8, 2013 16CREATED AND COPYWRITED BY PATCHAYA S.

17. OUR PROGRESS
Executing tactics
& campaigns
that map back to
business
objectives and
provide
engaging
customer
experiences.
Identifying &
Implementing
tools and
systems to
enable key
business and
marketing
processes.
Developing
Marketing
Strategy and
align business
objectives with
the tools,
campaigns and
metrics for
success.
THINK TOOL DO MEASURE &
ADJUST
Tracking,
reporting,
analyzing and
adjusting user
experiences to
provide improved
customer
experiences.
July 8, 2013 17CREATED AND COPYWRITED BY PATCHAYA S.

18. OUR SERVICE
Service provided
Full service
advertising
agency
strategic marketing communication – creating – producing -
Media planning and buyer - Media performing - Public
relation – research - Promotion programs - Product Display
Full Service
Digital & On
line Agency
Website design and development – web application development
– mobile application and development – digital brand
development – digital lead generation – e learning tools – email
marketing – interactive marketing – interactive video brand
experiences – emerging digital platforms – rich media campaigns
and communications strategy – content management services –
SEO/SEM services – PPC campaign management – overall data
mining and ROI assessment
Below the Line
Specialized
Agency
Creative idea – technical – logistic management – leisure
business event – cultural business event – organization
marketing event – personal business event – knowledge
business eventJuly 8, 2013 18CREATED AND COPYWRITED BY PATCHAYA S.

19. • Buy attention
• Communication
from
one to many
• Controlled message
• No immediate
feedback
• Create attention
• Feedback loop built
in
• Hello long-tail
• Lose control of your
marketing
OUR CUSTOMER ENGAGEMENT
Websites, SEO, E-mail,
Apps, Social Networks,
Communities, Content,
Service extension
Advertising: Television,
Radio, Magazine,
Bannering, Sponsorship,
Paid search
SEO, Facebook, Google+,
Pinterest, Youtube, Twitter,
Blogs, Comments, E-mail
CONVERSION
OWNED
MEDIA
BOUGHT
MEDIA SOCIAL MEDIA
EARNED
MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
July 8, 2013 19CREATED AND COPYWRITED BY PATCHAYA S.

20. OUR CUSTOMER ENGAGEMENT
successful businesses understand
that marketing does not end with
the sale, but rather it begins after
the first sale
Traditional marketing activities that still
work for you, like advertising in a mass
media, sending direct mail and
attending networking events, are still
essential.
July 8, 2013 20CREATED AND COPYWRITED BY PATCHAYA S.

21. ANALYSIS REPORT
July 8, 2013 21CREATED AND COPYWRITED BY PATCHAYA S.

22. working in all contexts taking
advantage of each strengthens.
SINGLE MESSAGE IDEA
INTERACTIVE
PEOPLE CAN
PARTICIPATE
PR / SALES /
DM /
DESPLAY /
EVENT
DIGITAL
WORLD
& MOBILE
TV / RADIO /
NEWSPAPER /
MAGAZINE
MARKETING COMMUNICATION GOAL
July 8, 2013 22CREATED AND COPYWRITED BY PATCHAYA S.

23. OUR BACKGROUND
• More than 15 years, not only I work in marketing communication strategy but
also I do implement successful to support strategy. I had many great
experiences from many companies as follow;
 - PM Center Co., Ltd. ; TOP THREE COMPANY FOR PROVIDEING
EQUIPMENT RENTAL FOR EVENT
 - PREZENTIA Co., Ltd. ; MIDDLE ORGANIZATION AND ESTABISHED FROM
1995.
 - THAI HAKUHODOD Co., Ltd. ; THE BIGGEST OF JAPANESE ADVERTISING
AGENCY IN THAILAND
 - KASIKORN BANK GROUP; TOP FINANCIAL AND BANKING FIRM IN
THAILAND AND EXPERT CHINA MARKET
 - PRUKSA CLINIC; FAMOUS BEAUTY CLINIC AMONG CELEBRITIES IN
THAILAND AND HAVE OPENED MORE THAN 23 YEARS
July 8, 2013 23CREATED AND COPYWRITED BY PATCHAYA S.

24.  Marketing Professional
Effective business
development and marketing
professional with a
comprehensive financial
knowledge and 'hands-on'
experience across of a range of
sectors. Key areas of strength
include identifying unique
opportunities for growth,
cultivating relationships with
clients to secure long-term
business and increase company
revenue, as well as proficiently
managing and developing team
members.
 Media Marketing Professional:
Results-driven and highly
qualified Media/Marketing
Professional with extensive
experience managing research
on digital components to
provide analytics on ad traffic
and behavioral trends. Adept at
developing and implementing
marketing strategies, managing
key accounts, analyzing market
conditions, and ultimately
generating high levels of ROI
OUR BACKGROUND
July 8, 2013 24CREATED AND COPYWRITED BY PATCHAYA S.

25. OUR BACKGROUND
• Mr. Trevor Lewis who is my partner and works on digital
works more than 20 years.
• His website about social network service is
www.classicseogroup.com , the website is about how we
can help you go to the 1st page of google.com and how you
can get the potential leads.
July 8, 2013 25CREATED AND COPYWRITED BY PATCHAYA S.

26. Reference.
CLIENT: MAZDA 2002 – 2006
ADVERTISEMENT: CORPORATE BRANDING, COMMERCIAL CAR,
SEDAN CAR, TACTICAL PROMOTION,
CORPORATE CAMPAIGN
EVENT: PRESS CONFERENCE, DEALER CONFERENCE,
ANNUAL CONFERENCE, TEST DRIVE,
PRODUCT LAUNCHING, MOTOR SHOW,
MOTOR EXPO, PROMOTION ROAD SHOW
July 8, 2013 26CREATED AND COPYWRITED BY PATCHAYA S.

27. Reference.
CLIENT: KASIKORN BANK PLC
EVENT: BRANDING EVENT =>MONEY EXPO IN BANGKOK ,
CHIANG MAI, NAKORNRATCHASIMA, PATTAYA,
PRESS CONFERENCE, RECOGNITION
SME EVENT => SEMINAR, EXPO, RECOGNITION,
PRESS CONFERENCE, PRODUCT LAUNCHING
HIGH VALUE CUSTOMER EVENT => PRODUCT
LAUNCHING, REBRANDING LAUNCHING,
WEALTH SEMINAR, WEALTH SOCIETY,
GOLF SOCIETY, LIFE STYLE EVENT
July 8, 2013 27CREATED AND COPYWRITED BY PATCHAYA S.

28. Reference.
CLIENT: PRUKSA CLINIC
ADVERTISEMENT: RADIO, MAGAZINE, BTS,
WEBSITE, SOCIAL NETWORK,
EVENT: PRESS CONFERENCE,
LOCALIZED EVENT,
BOOTH EXHIBITION
GAME ONLINE
PREMIUM
Pruksa clinic
July 8, 2013 28CREATED AND COPYWRITED BY PATCHAYA S.

29. FINANCIAL CONCEPT
 Common
Revenue Models:
 Social Media
Marketing
 Direct
Marketing
 Brand
Marketing
 The Capital uses
for
 New Hires
(Build Product)
 Mktg & Sales
(Get Customers
/ $$$)
 Ops &
Infrastructure
(Scale Up)

30. ACTION PLAN
July 8, 2013 CREATED AND COPYWRITED BY PATCHAYA S. 30
Structure
Team
Member
Investment Organization
Product
Validation &
Customer
Usage
1 - 3
Founders
$25-$100K
Incubator
environment:
multiple peers,
mentors /
advisors
3-6
months
Test Small-
Scale
Customer
Adoption (10-
1000 users)
Test
Functional
Prototype /
“Minimum
Viable
Product”
(MVP)
Demonstrate
Concdpt,
Reduce
Product Risk,
Test
Funcitonal
Use
Develop
Metrics /
Filter for
Possible
Future
Investment
Marketing
Validation &
Revenue
Testing
2-10 person $100K-$1M
Syndicate of
Angel
Investors /
Small VC Funds
6-12
months
Many People
Use It, &
They Pay
Improve
Product ,
Expand
Customers ,
Test Revenue
Test Channel
Cost,
Revenue
Opportunity
Prove
Solution /
Benefit,
Assess
Market Size /
Determine
Org Structure
/ Key Hires
Revenue
Validation &
Growth
5-25 person $1M-$10M
Seed &
Venture
Investors
12-24
months
We Can
Make (a lot
of) Money
Make Money
(or Go Big) ,
Get to
Sustainability
Prove /
Expand
Market ,
Operationalize
Business
Future
Milestones:
Profitable /
Sustainable /
Exit Option
Stage Period
Customer
Stage
Function
Status
Test Improvement
Remark:
1. We may focus on clients who are new SMEs or government department to serve online service and event
organizer service for 3-6 months because the services can make much profitability and truth to our clients
2. Next step after launching our services we should expand our client to international companies and may
create differentiated events on our own venue and invite prospect clients to attend the events.
3. For 1 or 2 years we should provide full service of marketing communication.

31. July 8, 2013 CREATED AND COPYWRITED BY PATCHAYA S. 31 of 31
CONTACT
PATCHAYA
SIRIDECHASUPHAROJ
668.7581.7288
patchaya.si@gmail.com

32. Q & A
July 8, 2013 32CREATED AND COPYWRITED BY PATCHAYA S.

33. THANK YOU
July 8, 2013 33CREATED AND COPYWRITED BY PATCHAYA S.