Robots wired up to a web experience draw audiences and media buzz. Four teams share breakthrough interactive machines that have integrated facial recognition software, microcontrollers, Kinect hacks, and addictive experience. Learn how they did it and how you can translate these tech developments into experimental marketing success for your brand.
Case Study videos:
SapientNitro - Unilever Share Happy http://www.youtube.com/watch?v=5Kbl8CA6wlg
Real Art - The Santa Claw http://vimeo.com/channels/realart#19397620
Welcome to College MARV: http://vimeo.com/channels/realart#31511542
Speakers: FK Funderburke, Patrice Hall, Justin Bayer, Nathan Martin, Arundi Venkayya Cox
2. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE
#SXLIVEBOTS
FK Funderburke, Director, Mobile & Digital Experiences
SapientNitro
@sapientnitro
Patrice Hall, Social Marketing Director
Real Art
@patricehall
Justin Bayer, Founder/CEO
Welcome to College
@jjustinb
Nathan Martin, CEO
Deeplocal
@deeplocal
19. Nike Chalkbot
The Nike Chalkbot allowed people to remotely participate
in chalking the roads of the Tour de France.
20. SaatchiLA & Deeplocal NogPong
The Deeplocal NogBot allowed people online to play
real beer pong against the employees of SaatchiLA for
charity.
21. Toyota Prius Rollercoaster
A custom roller coaster built using Prius parts
demonstrated Toyota technology being used in other
contexts to reclaim lost energy.
22. Toyota PXP Mind-Controlled Bike
A concept bike based on design elements taken from
the Toyota Prius allows riders to shift the bike with their
thoughts.
26. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE
#SXLIVEBOTS
Thanks!
MEET MARV
Outside Beale Street Tavern, tonight
PARTY WITH SAPIENTNITRO
Roial Austin, Sunday 8-10pm