1. PERSONAL BRAND EXPLORATION
Patrick Koiya
n
Project & Portfolio I: Week
1
November 29, 2020

2. I am the middle child from both parents, and
only boy for my mother. I come from a big
family, born and raise in Monrovia, Liberia.
Made my journey to the United States at the
age of 13 for a better life. However, I have
faced many challenges and through God I
have overcome them. I am now a father of
two girls Emelda my oldest and Grace my
youngest.I have always been hard worker,
and I strive to be my best in everything I do.
I am a motivator and I make people around
be better and to
fi
nd their con
fi
dence and be
more self driven. After a few years off from
college I enrolled at Full Sail University
Sports Marketing and media degree program
online to
fi
nish my education and develop
my self, my skills and my knowledge.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles
:
• Agent and business manager
of Artists,Performers and
Athletes
• Marketing Manage
r
• Athletes and sports
competitor
s
HERO ARCHETYPE - I aim to
improve the world one artist,
performer, and athletes at a time.
I motivated and encourage
people to reach new heights. My
words, time and effort has
Sports Agent for Creative Artist Agency

4. • DEMOGRAPHICS: 55% female
between 24-30 45% male
between 24-30 Most are
dating and few are married.
College education mostly
from the west side of the
country and very cultural
.
• PSYCHOGRAPHICS: Enjoy
being in the spotlight,
creating a platform for their
audience
.
• IDEAL AUDIENCE MEMBERS:
Sherrie Sage Schwartz Chief
Executive HR (CAA) Michael
LoFaso- Vice President (CAA)
Ethan Kurtzman Agent (CAA)
Hiring and Recruiting. Manager at Creative Artist Agency
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Get an internship or entry level position at CAA
.
‣Connect with HR department showcasing
my interest in a full time position with CAA
.
Mid Term: (2026
)
• Sign my
fi
rst client to a major deal as a sports
agent
.
‣Expand my client group by 4 or more
.
Long Term: (2033
)
• Recruit and sign overseas talent
.
‣Become the top agent of CAA.

6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Graphic or photo imaging software 30%
CRM Software 50%
Active Listening 80%
Neogiation 75%
SOFTHARD
EPR Software 20%
Web Platform Development Software 10%
Active Learning 90%
Social Perceptiveness 90%
SOFTHARD

7. I help upcoming stars by motivating them
to reach their potential, why making their
dreams come true.
PROMISE

8. CREDENTIALS
Work Experience
:
• Chelten House Product, Producing
goods and services to customers
Product line lea
d
Education:
• Neumann University, Sports
Management
Awards:
• Employee of the Mont
h
• Promotion to Manager

9. COMPETITION
Josen Montesino CENTENO
FULL SAIL
:
• RELEVANT SCHOOL MARKETING
& MEDIA PROJECTS
Education
:
• FULL SAIL UNIVERSITY
Leadership Experience
:
• WWE INTERN STAF
F
Skills and Pro
fi
ciencies
:
• MICROSOFT OFFIC
E
• MICROSOFT POWERPOIN
T
• MICROSOFT EXCEL
PATRICK KOIYAN
Overall Online Presence
:
• 399 CONNECTIONS?, 4 IMAGES?, GOOD HEAD
SHOTt?, PROFILE HAS A SOME GOOD DETAILS
published articles?, NO SOCAL MEDIA PAGES WAS
SHOWN LINKEDIN PROFILE IS CUSTOMIZ
E
• Grade:Average, 50 out of 100
HEADSHOT HEADSHOT
Industry Experience
:
• NONE
Education
:
• FULL SAIL UNIVERSITY
Leadership Experience
:
• Production Line lead
Skills and Pro
fi
ciencies
:
• Microsoft Of
fi
ce
Overall Online Presence
:
• 29 connections, none, casual look, pnone, not
active on other social media, yes it i
s
• Grade: Poor, 30 out of 100

10. COMPETITION
Selwyn Robert
Noteworthy Experience
:
• NFL Agen
t
• Web Development Director
YOUR NAME
HEADSHOT HEADSHOT
NFL Certi
fi
ed Agent
Education
:
• Full Sail University
Skills and Pro
fi
ciencies
:
• Leadership
• Public Speakin
g
• Sports
Overall Online Presence
:
• 500+ connections, banner and images is
customized professional headshot pro
fi
le is well
detail active on social medi
a
• Grade: Superior, 95 out of 100
Chelten House Product
:
Education
:
• Full Sail University
Leadership Experience
:
• Shift manage
r
• Production line lead
Skills and Pro
fi
ciencies
:
• Leadershi
p
• Sport
s
• Sales Rep
Overall Online Presence
:
• 29 connection pro
fi
le not well customized no
professional headshot active on social media
• Grade: Average 60 out of 100

11. BRAND POSITION
Inspiring and giving emotional support, giving
that uplifting courage to rise up and work
harder then the next person. Remember
someone want your spot and someone want
to be like you, help them be better then you by
working harder than they are.
PATRICK “HERO” KOIYAN

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• College Basketball-March madness
‣ March 16-April 5 | Indiana
• NFL- Super Bowl
-
‣ February 7, 2021 | Tampa F
L
• CFP Semi
fi
nal Rose Bow
l
‣ January 1, 2021 | Pasadena CA
Digital Marketin
g
• Primary Content: Create a YouTube blog of the experience
during each event and how it feel to be in live audience.
Also if I was a NBA, or NFL scout which player will I like
to recruit to my team and why
.
• Primary Tools: Facebook, twitter, instagram and
YouTube.This will be a weekly post with a feedback page
for questions and opinions
.
• Website: By doing a weekly post, constant update on my
blog post, short video post to show my skill and
knowledge.

13. PROFESSIONAL DEVELOPMENT
Mento
r
• Seeking Top Sport Agent with at least 10-15 years of
experience in CAA with a great leadership ability
and patient to teach and will to also learn as he/she
teaches. 2025
Formal Education
• Complete sports Marketing and Media B.S. by 2022
Technical Skill
s
• Completes all software training by 202
3
• Complete CRM software training by 2023/2024
Soft Skill
s
• Learning the process of contract negotiations by
202
4
• Speech therapy 2024

14. YOUR NAME
With the world of sports increasing growing,
and the scouting and recruiting is sorely based on
popularity and who you know, I will develop a digital platform
for everyone who has the talent to make it to the next level. This will give
them a voice bigger then their talent and a place to showcase it. I have
made big impact in people life and giving them a voice when they though
they never had one.
“
Picture of You
Goes Here

15. REFERENCES
Sport, P. (2020). 2020 Sports Schedule.
Retrieved December 02, 2020, from
https://www.primesport.com/s/sports-
schedule