1. D R IV I N G G R OWT H I N P U B L I S H I N G
C O M P A NY P R E S E NT AT I O N

2. Publishing Industry Growth In the Netherlands Is Driven By Online/Electronic *
Traditional media account for almost 90% of
current market, but 85% of growth Is expected to
Implications for Publishers
come from online/electronic
2007: 2007-2012
2012:
• Traditional core: build and protect
€ 5.1 billion Growth:
€ 6.2 billion
(e.g. renewal management) and
market
€ 854 million
market
reinforce existing base (e.g.
7,000
ancillary products)
6,000
Industry Size (EUR mln)
1,596
€ 726 mln
85%
• Online: create new online
5,000
742
concepts, drive audience growth
4,000
aggressively, engage and monetize
93%
14%
them, and build a diverse base of
3,000
revenue sources
2,000
4,561
4,409
• Acquire growing (online)
1,000
15%
€ 152 mln
businesses and buy market
0
positions, know-how and
2007
2012
2007-2012
applications
Traditional Print Media
Online/Electronic Media
* Includes total Internet Advertising market as defined by PWC
Source: PWC Entertainment & Media Outlook 2012, Trends in the Netherlands
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3. We Help You Grow Your (Online) Publishing Business
227freshventures are a group of highly experienced publishing and online
professionals, all with a senior management background in the industry. We
help you drive growth in your publishing business. From strategy to
implementation. With a strong emphasis on online and cross media
publishing. But with a keen eye for print as well.
✔ Create.
Conceive, develop, and launch new (online) products and services.
✔ Build.
Optimize existing publishing businesses, portfolios and products.
✔ Buy.
Search, source and assess attractive (online) acquisition candidates.
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4. Three Type of Services, From Strategic to Operational
Build
Buy
Create
Business
M&A Services
Innovation Services
Optimization
Strategic • Innovation workshops • Growth strategy • Acquisition strategy
• Best practices • Portfolio analysis • Market scan
• Benchmarks • Profit optimization • Funding strategy
Tactical • Product plan • Product development • Acquisition search
• Prototyping • Commercial plan • Commercial due diligence
• Customer visits • Sourcing and off shoring • Sell side services
Operational • Project management • Product management • M&A project management
• Product management • Marketing management • Valuation
• Kick-starting projects • Sales management • Negotiations
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5. We Have Extensive Experience in a Broad Range of Media Industry Segments
Our Markets.
Newspapers are different from B-to-B publishing, and STM is a whole different ball game
than educational publishing. Let alone consumer publishing or directories. Each segment
has its own culture, its own business models and faces its own challenges. We know.
We’ve been there. We’ve done it.
00
Professional Health &
Education News Consumer Directories
& B-to-B STM
Our Media.
Naturally, online and cross media publishing will drive growth in the years ahead. That’s
why online is the core of our strengths. But we do know all about print too, and about the
migration from one to the other. After all, we are trained publishers.
Online Mobile Print
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6. The Core Consulting Team Are Experienced Industry Specialists With a Managerial
Background in the Industry
The two founding partners of 227freshventures share a managerial background in the
publishing industry, and are always directly and hands-on involved in all projects. We
know what it is to be a publisher.
Gerrit Jan Logt
Patrick Hendriks
Close to 20 yrs industry experience
•
15+ yrs international industry experience
•
General manager, business consultant
•
Board level consultant, general manager
•
Strategy, Innovation, Online, Finance
•
Strategy, Finance, M&A, Online
•
B-to-B, B-to-C, Online recruitment
•
Education, B-to-B, Newspaper, Health/STM
•
Worked for Reed Business, Weka,
•
Worked for Sanoma, Reed Business,
•
Springer, Foreign Media Group, PCM
Mercurius Group, WPG Uitgevers
• More about Gerrit at Linkedin.
• Read more about Patrick at Linkedin.
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7. A Growing and Unique Network Of Talented Specialists
We have gathered a talented group of people with complementary skills and experience. From
social network gurus, financial wizards, online recruitment experts, business model inventors,
editorial kings to SEO geeks, mobile movers, e-mail gods, online sales heroes to database
freaks. All with a passion for their profession. All with (online) publishing as their focus.
Ton Wesseling
Ellen Spaltman
• Internet publishing and online sales specialist
• Online Publisher (a.o. Legal)
• Online marketing, conversion, website optimization
• B-to-B marketing specialist
• IAB board member, publisher webanalisten.nl, writes
• Online concept development, online
for Twinkle, Sprout and Marketingfacts
migration
• Worked for Ilse Media, Sanoma, Wegener Media
• Worked for Kluwer, Thieme Meulenhoff,
Ventures
WEKA
• More about Ton at Linkedin.
• More about Ellen at Linkedin.
Marc Borgers
Bas van de Haterd
• Online recruitment specialist • Email marketing, online marketing and customer
• Blogging, personal branding and social loyalty specialist
media expert • Founder of SureMail, former managing director of
• Blogger at marketingfacts and Veritate and Rapid Sugar
recruitmentmatters • Author, trainer (e.g. at Euroforum, IDMK), speaks often
• Worked at Media Plaza, Ilse media, at conferences
BroadbeanMore • Worked for ANWB, Reed Business, Trouw, PCM,
• More about Bas at Linkedin. Nationale Vacaturebank, RTL, AVROMore about Marc
at Linkedin.
Plus several specialists to be announced soon …..
+
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8. We Have Worked for Established Leading Publishing Companies As Well As
Young and Growing Online Players
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9. Some Examples of Recent Assignments
Create Build
E-zine for Hackers.
Strategic Turnaround.
International Special Interest B-to-B
For an international special interest publisher, we For a medium-sized B-to-B publisher of severely
conceived, produced and helped launch a new deteriorating loose leafs, we designed a new
weekly e-zine, aiming at a new target group of strategy, migrating customers and content to
young hackers and electronics geeks in 4 online, focussing, pruning and innovating. We
countries, culminating in over 20,000 new shaped, recruited and managed the turnaround
subscribers, creating future expansion team, and provided the base for a successful
opportunities within this new segment for our client. online turnaround.
Buy Buy
Strategic Expansion Roadmap.
Acquisition Search.
Education Online B-to-B
For a large international educational publisher, we For a large international b-to-b publisher, we
did a pan-European scan of growth opportunities, conducted and extensive market scan, sourcing,
researching and describing in-depth market assessing and contacting a large number of
opportunities in adjacent market segments, pure online b-to-b players, boosting growth
providing a roadmap for further growth. perspectives and value creation for our client.
Create Online Directory
Build Expansion and Funding Plan.
B-to-B
Online Health
For an international publishing house we
We helped shape concrete expansion plans - new
developed a ready-to-launch online directory
products and services, financial projections - and
concept. We delivered product, commercial and
providing a solid base to attract expansion capital for
financial plan.
a small pure online player in the health market,
accelerating our customer’s revenues and profits.
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10. Where To Reach Us
D R I V I N G G R O W T H I N P U B L I S H I N G
Villa Anderstein
Andersteinweg
23953 BA Maarsbergen
The Netherlands
E info@227freshventures.com
T +31(0)343 46 12 55
Managing Partners
Patrick Hendriks, PhD
T +31(0)6 303 90064
E patrick@227freshventures.com
Gerrit Jan Logt
T +31(0)6 532 40 128
E gerrit @227freshventures.com
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