4. PROFILE
award-winning design
P
aul has unique and extensive industry specific
experience of both Graphic Design and
print purchase and their techniques and he
understands what is required to fulfil the marketing
requirements of a large organization.
During his time at Celtic Manor, Paul has developed
the brand along with all of its literature and associated
material to ensure that the perceived awareness of the
hotel is that of the highest standard.
In addition to creating the visual appearance of the
Resort, Paul strictly controls the corporate identity and
ensures that wherever the logo or brand appears, it
stands true to the guidelines that he has set out. This
brand control ensures that the logo always appears in
the correct format, with the appropriate image to fully
promote the Resort.
Over the last 11 years Paul has successfully lifted the
brand of Celtic Manor in line and above other world-
class hotels and has been influential in its continued
success as a business and leisure destination.
Paul was crucial in delivering the design proposal
for the Foreign Office in the United Kingdom which
secured the NATO Summit for September 2014. His
ideas for the most professional looking proposal paired
with the flexibility of producing small personalised runs
quickly and in-house were highly commended and
subsequently adopted for other visits and proposals.
As a result of this success, Paul was tasked through a
successful winning bid to create the post NATO legacy
marketing campaign to promote Wales to the world
through print and web advertising.
With the help of Paul’s unique and extensive industry experience of managing graphic design,
The Celtic Manor Resort has won and been short listed for many awards for their advertising and
marketing campaigns. He has helped secure and support world class sporting events such as the
Ryder Cup and was influential in securing the NATO summit through the effective use of design.
The post NATO legacy campaign promoting
Wales to the world
PAUL BAILEY DESIGN MANAGER
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5. A
s a partner of the award-winning
SportingWales Magazine, Paul has taken
ownership of the page layout, print control,
online version of the magazine as well as the website
and brought the style together gaining the magazine
respect in the industry and also status as the largest
distributed magazine in Wales. With Paul’s unique
skills, he has been able to create a strong style for
the magazine with the images through his digital
manipulation techniques which only this magazine
has adopted to this high standard. In early 2014 the
magazine will become a downloadable app available
across multiple platforms and devices.
PROFILE
creative problem solver
To learn new skills Paul in his spare time also runs a Welsh sports magazine; SportingWales,
founded a new business selling personalised design gifts online called ShelfYourself.co.uk, completes
all the design for a company called Funky Little Chickens, has lectured degree level students
and also mentors young entrepreneurs at the Alacrity Foundation
Shelf Yourself was founded by Paul in late 2013
from the constant requests of friends and colleagues
wanting bespoke and custom framed designs for
their walls. Seeing the potential in starting a business
creating personalised gifts and already having the
skill and creativity needed to deliver these products,
ShelfYourself.co.uk was born and new products are
being added all the time.
Funky Little Chickens has been completely designed
by Paul from the outset including the logo, color
palette, website and flyers through to mascots,
signage and email marketing.
As a respected Designer in South Wales, Paul has
been invited on several occasions to lecture Degree
level students at the University of Wales, Newport, one
of the top Universities in the United Kingdom in the
field of graphic design and also the University where
he graduated. He is also a mentor to the Alacrity
Foundation helping the entrepreneurs understand the
importance of good design.
Paul also takes some photographs for Celtic Manor
and is always keen when time is key or budgets are
tight. One of Paul’s pictures from the snow in early
2009 was used on Canada’s Global TV News to
highlight the wintery effects in the UK.
Campaign Identity Offering 50 Rooms for 50% Normal Rate
PAUL BAILEY DESIGN MANAGER
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6. A
fter joining the Celtic Manor team from
Ubiquity Software Corporation in 2003, Paul
has been promoted from Graphic Designer
to Design Manager and continues to assist the
Marketing team and other departments directly and
indirectly to help them achieve the best result possible.
As a valued asset of Celtic Manor, Paul has been
nominated for Employee of the Month on no less than
ten occasions and won once.
PROFILE
effective team player
Individual commitment to a group effort is what makes a team work, and Celtic Manor succeed
Wesley Clover often calls on Paul for his skill in helping
them design logos, branding, websites and literature
for a number of companies in the portfolio. He
designed the Wesley Clover website in 2011 and is
currently designing a new responsive version to work
seamlessly across multiple devices, tablets and smart
phones.
Being known for his creativity, flexibility and sense of
humor, he builds a good rapport with the team as well
as customers and clients. He also has the ability to
interpret the needs of a client’s unspoken wishes and
come up with the right solution.
Working to a budget is something Paul does well and
can successfully meet targets and find ways to cut
costs without sacrificing impact.
Mother’s Day Identity with Website Banners and Email Campaign
Super Treats
For Mother‛s Day
MARCH 30TH 2014
Home Hotels Golf Spa Events
View in a web browser
Add us to your safe senders list
Activities Offers
Let your Wonder Mum know she’s out of this world on 30th March with
one of these magical Mother’s Day gift experiences…
Only £92(for two people)
Only £35(for two people)
Ticket prices from only £12
Only £38(for two people)
Only £230(for two people)
Only £45
Only £39
Super Treats
For Mother‛s Day
MARCH 30TH 2014
Home Hotels Golf Spa Events Activities Offers
Let your Wonder Mum know she’s out of this world on 30th March with
one of these magical Mother’s Day gift experiences…
For more wonderful treats to make mum’s day visit
celtic-manor.com or call 01633 410262
Terms and conditions apply – see website for details. All bookings are subject to availability. Prices shown are per person,
unless stated otherwise.
Celtic Manor Resort
Coldra Woods
The Usk Valley
Newport
South Wales, UK
NP18 1HQ
Only £92(for two people)
Only £35(for two people)
Ticket prices from only £12
Only £38(for two people)
Only £230(for two people)
Only £45
Only £39
PAUL BAILEY DESIGN MANAGER
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7. PROFILE
skill sets
As an established graphic designer, Paul demonstrates the key skills required to succeed
talent
Paul has an instinctive ability to exercise
good judgement in manipulating the
formal elements of visual communication
such as contrast, scale, color,
placement, and typography. He is able
to use them effectively to develop new
and appropriate visual solutions to
complex communications problems.
technical skills
Paul has mastered the current tools
that are necessary to produce and
implement solutions. Technical skills are
a moving target because design tools
are constantly changing and therefore
he works constantly to expand his
technical skills and stay on top of new
developments through the use of new
technology and understanding.
people skills
Paul has a solid set of interpersonal
skills. He is a good listener and a
good verbal communicator who is
able to build and sustain positive and
productive relationships with others. He
is able to establish and maintain mutual
respect with colleagues and clients.
Paul always has a positive outlook and
exhibits clear and structured strategy
under pressure.
business skills
Paul is also business savvy, an essential
part of being a successful graphic
designer. In order to advise his clients
and colleagues well, Paul clearly
understands their business challenges,
trends and options and on each new
commission, comes up to speed
very quickly with the constraints and
perceived outcome. Paul is also efficient
at financial and management issues,
cost controlling the job and being able
to negotiate good terms and prices with
printers.
PAUL BAILEY DESIGN MANAGER
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8. print
Brochures
Corporate identity
Brand management
Personalized invitations
Sponsorship proposals
Mailings and flyers
Advertising
Corporate stationary
Menus and wine lists
Exhibitions
Signage
Interior decoration
Event design management
PROFILE
market positioning
Paul can help to target and streamline an organization’s market position as he has done at
Celtic Manor through the effective use of his skills in all areas:
digital
Website design
User interface
Responsive emails
iPad apps
Wordpress
HTML 5 and CSS
Digital signs and wayfinders
Social media
Digital editing
Graphic user interfaces
SEO
other
Marketing
Photography
Art direction
Creative thinking
Lithography
Digital printing
Pre-press
Costing and negotiating
Motivation
Technical expertise
software
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Dreamweaver
Adobe Acrobat
iMovie
Keynote
Pages
Numbers
Microsoft Office Suite
Prezi
DESIGN MANAGER
14PAUL BAILEY
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9. Bachelor of Arts with Honors in Graphic Design
University of Wales, Newport (3 years full time)
Diploma with Distinction in Graphic Design and Reprographics
University of Wales, Institute Cardiff (2 years full time)
EDUCATION
knowledgeable, creative
Paul has graduated from two of the UKs best educational facilities for Graphic Design and Reprographics
PAUL BAILEY DESIGN MANAGER
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10. The Celtic Manor Resort,
Newport, South Wales
At Celtic Manor, Paul manages and maintains all print and digital services, providing
strategic leadership and direction to his associate designer. He leads the design
direction for all projects throughout the Resort from simple stationary items to the
responsibility of creating the proposals instrumental in the NATO commitment.
His design ideas were crucial in the visual branding of the new Twenty Ten Clubhouse,
in the sourcing of images including the negotiating of costs as well as the print
production and framing of them.
Paul was invited to join The Celtic Manor Resort team from Ubiquity Software
Corporation to lift the brand of Celtic Manor to 5 star status, to cut costs and ensure
the brand reflects the fact that Celtic Manor is a leading hotel on the world stage and
continues to attract world class conference and leisure guests to it.
Paul has designed simple and clear brochures mixed with technical illustrations and
floor plans to promote the Resort as well as email campaigns, digital and interactive
brochures, flyers, exhibition stands and campaigns for multiple purposes.
2003 - current
CAREER DEVELOPMENT
full time positions
Ubiquity Software Corporation,
Newport, South Wales
Having been employed at Ubiquity Software from an end of year show exhibited at
his University, he took over the reigns from the previous Designer and worked with
the Marketing team to produce items such as:
Graphical user interfaces
Software packaging
Website design and maintenance
Data sheets
Exhibition stands
Signage
Logos
Business Cards
Ubiquity had offices in Newport South Wales, Ottawa Canada and San Francisco
and supplied products all over the World, principally to fixed and mobile telephone
operators. All marketing materials were supplied with consistent imagery around the
globe and often in multiple languages.
2000 - 2003
celtic-manor.com
DESIGN MANAGER
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11. SportingWales Magazine,
Wales’ largest sports magazine
As a partner and cofounder of SportingWales Magazine,
Paul is responsible for the art direction of the complete
magazine as well as the layout, print, online version of the
magazine and also the website and new downloadable
app. This magazine has been setup, produced, printed
and distributed without any financial backing and is after
25 issues, the largest distributed magazine in Wales. An
interactive app version of the magazine with videos of
interviews has also been launched online and the list of
subscribers and financial backers is growing daily.
2009 - current
ShelfYourself.co.uk,
Give Yourself a Shelfie™
Paul founded ShelfYourself.co.uk in his spare time to fill a
new market hunger for personalised prints and bespoke
art created as original works of art. With his ability in design
and e-commerce website creation, shelfyourself.co.uk
was built over a couple of months and the designs it offers
grows steadily. Items for sale are telegrams from Santa,
personalised bucket lists, baby birth keepsakes, new home
art as well as its most popular design called ‘isms, a design
made up of just words and sayings that a person uses.
Always a good talking point and can be customised to fit
any purpose.
During the creation of ShelfYourself.co.uk Paul learnt new
essential skills such as SSL certificates, Wordpress, SEO,
ecommerce, encryption, payment gateways and coupon
integration.
Funky Little Chickens™
Children’s salon and store
In a collaboration with the owner of Funky Little
Chickens, Paul led the design and direction in this
start-up company and before the doors opened
produced a website, logo, facebook and other
social media buzz as well as the decoration of the
exterior of the building and flyers and price lists.
Posters and alternate designs of their mascot;
Rocky the Chicken have been designed for
classes and occasions such as first aid classes,
Halloween parties, parent and child evenings,
Christmas events, pamper parties etc.
Funky Little Chickens continues to grow and be a
success in the community.
2013 - current 2013 - current
SportingWales Cover Example Some Personalised Designs From ShelfYourself.co.uk
CAREER DEVELOPMENT
spare time projects
PAUL BAILEY DESIGN MANAGER
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12. PORTFOLIO
the celtic manor resort
Christmas Brochure Cover 2014
Printed on metallic silver substrate with a 3D embossed moon
DESIGN MANAGER
22PAUL BAILEY
21
13. Digital Advent Calendar and Email Various Recent Email Campaigns
Home Hotels Golf Spa Events
View in a web browser
Add us to your safe senders list
Activities Offers
Book online at celtic-manor.com or call 01633 410262
Terms and conditions apply - see website for details. All bookings are subject to availability.
Valid for stays until 3rd September 2013.
Celtic Manor Resort
Coldra Woods
The Usk Valley
Newport
South Wales, UK
NP18 1HQ
MANOR
mr mrs
March Mini Breaks From £109
For a secret escape that’s beyond
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and breakfast from only £109 per
night plus a complimentary room
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Book by 4th March for
stays until 31st March 2014
Fancy a
romantic
spring fling
with your
Madame or
Monsieur?
find out more
PAUL BAILEY DESIGN MANAGER
23 24
15. f i n e d i n i n g , w e l l - b e i n g , t e n n i s , s H O Ot i n g , f O U R t e e n H U n d R e d A C R e s
O f b R e At H i n g s PA C e A n d V e n U e f O R t H e 2 0 1 0 R Y d e R C U P.
THIS IS THE TWENTY TEN. TAILOR MADE TO CHALLENGE THE BEST.
THIS IS THE FIRST COURSE IN HISTORY BUILT TO HOST THE RYDER CUP.
T H I S I S W H E R E D R A G O N S P L AY
c e l t i c - m a n o r. c o m
T H I S I S T H E D AY. O N E D AY, W H E R E E V E R Y S I N G L E S T I T C H , E V E R Y S I N G L E F L O W E R
A N D E V E R Y G U E S T, I S L E F T TO U S . S O Y O U C A N E N J O Y Y O U R D AY.
c e l t i c - m a n o r. c o m
f i n e d i n i n g , w e l l - b e i n g , t e n n i s , s H O Ot i n g , f O U R t e e n H U n d R e d A C R e s
O f b R e At H i n g s PA C e A n d V e n U e f O R t H e 2 0 1 0 R Y d e R C U P.
T H I S I S Y O U R P E R F E C T D AY
c e l t i c - m a n o r. c o m
f i n e d i n i n g , w e l l - b e i n g , t e n n i s , s H O Ot i n g , f O U R t e e n H U n d R e d A C R e s
O f b R e At H i n g s PA C e A n d V e n U e f O R t H e 2 0 1 0 R Y d e R C U P.
T H I S I S A N A N C I E N T L A N D M A R K & A L A N D M A R K O F T H E E U R O P E A N TO U R .
O N E O F T H R E E C H A M P I O N S H I P C O U R S E S S E T I N T H E S T U N N I N g U S K v A L L E y.
T H I S I S T H E R O M A N R O A D
Suite of Advertisements
c e l t i c - m a n o r. c o m
f i n e d i n i n g , w e l l - b e i n g , t e n n i s , s H O Ot i n g , f O U R t e e n H U n d R e d A C R e s
O f b R e At H i n g s PA C e A n d V e n U e f O R t H e 2 0 1 0 R Y d e R C U P.
THIS IS juST one of THe facIlITIeS THaT greeTS delegaTeS aT celTIc mano r .
oTHerS Include SPaS, reSTauranTS, barS and of courSe conference S u I T e S .
T H I S I S a c o n f e r e n c e S u I T e
c e l t i c - m a n o r. c o m
f i n e d i n i n g , w e l l - b e i n g , t e n n i s , s H O Ot i n g , f O U R t e e n H U n d R e d A C R e s
O f b R e At H i n g s PA C e A n d V e n U e f O R t H e 2 0 1 0 R Y d e R C U P.
t h i s i s t h e f o r u m s pa . t h i s i s L u X u r Y f o r t h e m i n d, b o d Y a n d s o u L .
i n d u L g e Y o u r s e n s e s w i t h t h e r a p i e s f r o m paY ot, e L e m i s a n d c L a r i n s .
t h i s i s w h e r e d r a g o n s p L aY
f i n e d i n i n g , w e l l - b e i n g , t e n n i s , s H O Ot i n g , f O U R t e e n H U n d R e d A C R e s
O f b R e At H i n g s PA C e A n d V e n U e f O R t H e 2 0 1 0 R Y d e R C U P.
THI S I S a majeSTI c c ourSe d eSI gn ed I n parT by n aTure .
an d I n parT by THe ryd er c up legen d HI mSelf.
T H I S I S T H e m o n T g o m e r I e
c e l t i c - m a n o r. c o m
PAUL BAILEY DESIGN MANAGER
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18. ISPSHANDAWALESOPEN
31 MAY – 3 JUNE 2012
www.ispshandawalesopen.com
WORLD CLASS PLAYERS ON A WORLD CLASS STAGE
CMR_WO2012_Fairway_March12.indd 1 21/03/2012 16:38
Various Golf Campaigns and Events
PAUL BAILEY DESIGN MANAGER
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19. CELTIC-MANOR.COM
4TH - 6TH JULY
SEE THE STARS IN ACTION
96 sheet size billboard advertising
PAUL BAILEY DESIGN MANAGER
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20. Champagne first, golf second
For more inFormation or to book call
01633 410318 or visit walesopen.com
SATURDAY 6TH JUNE 2009
Golf Course Hole Signage and Tee Boards
1 4 t h s e p t e m b e r 2 0 1 2
G a r e t h e d w a r d s
C h a r i t y G o l f D a y
GarethEdwards_A5Flyer_Feb12.indd 1 24/05/2012 12:49
PAUL BAILEY DESIGN MANAGER
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24. NATO Proposal
One of several versions of a proposal to commit NATO to use Celtic Manor.
Changes were needed last minute so was printed, cut and bound in-house.
PAUL BAILEY DESIGN MANAGER
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34. Savour The Date
Any date with 3 styles of numbers and 3 edge designs
Welcome New Home (above) shows the date
you moved into your home with your family name
PAUL BAILEY DESIGN MANAGER
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35. Framed Wedding Invite (above), Baby Born (above right ) and Lifeography (bottom right)
Hello Baby (right page) available in 4 versions depending on season of birth)
PAUL BAILEY DESIGN MANAGER
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36. À La C’heart (above)
Grass Is Greener (right) Any country can be created for this
PAUL BAILEY DESIGN MANAGER
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37. ‘Isms - someones funny or common sayings
Can be adapted for any purpose including large vinyl interior design
Pixonality - personality in pixels
Any name or word with any caption underneath
PAUL BAILEY DESIGN MANAGER
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