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Introducing
Digital Gift Card Technology
for increasing revenue
Digital Gift Card Technology
Not only marketing tool, but a marketing solutions
Harmonizing
customer retention and acquisi...
What
Digital Gift card technology For increasing profitability
What is digital gift card?
Digital gift card allows brands ...
When
Digital Gift card technology
When should we offer digital gift card?
Sending gift card is cultural thing that shows q...
Who
Digital Gift card technology
Who wants digital gift card?
Digital gift card is possible to reach a younger demographic...
Why
Digital Gift card technology
Why brands need digital gift card?
Digital gift cards are a bridge between offline and on...
How
Digital Gift card technology
How digital gift card technology helps to increase sales, boost engagement and referrals?...
Where
Digital Gift card technology For increasing profitability
Landing page
Email
Newsletter
Web Analytic
SEO/SEM/PPC
Mob...
Digital Gift card technology
Landing page
Email
Newsletter
Mobile / Online
Web analytic
SEO/SEM/PPC
Mobile AppSocial netwo...
Customer acquisition
● increased revenue
● increased margins
● increased potential for future sales
Why you need gift card...
STAY TUNE!
MORE INTEGRATED MARKET IDEAS
FOR YOU SOON!
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Increasing online revenue with digital gift card technology

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Building brand loyalty and accelerate customer acquisition rate at the same time. New Digital marketing tool for any eCommerce and mCommerce platforms.

Publicado en: Marketing
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Increasing online revenue with digital gift card technology

  1. 1. Introducing Digital Gift Card Technology for increasing revenue
  2. 2. Digital Gift Card Technology Not only marketing tool, but a marketing solutions Harmonizing customer retention and acquisition What When Who How WhereWhy
  3. 3. What Digital Gift card technology For increasing profitability What is digital gift card? Digital gift card allows brands to reconnect with their existing and new customers. It offers unique shopping experiences for boosting occasional purchases. Online shopping technology trends extended opportunities for customers on how to buy gift card. Gift cards today are available on web eCommerce, mobile eCommerce or social network application. Also, payment technology brought in personification and customization electronic payment. Creating more engaging experiences for customer to send digital gift card like never before. Digital gift card & customer retention eCommerce business is competitive and required high demand of service to keep customers engaged. It is important to keep existing customers happy as they tend to spend more, and cost less. Moreover, the loyal customers can make a valuable references to new potential customers. In some case, it can decrease significantly number of return gift. Digital gift card & customer acquisition Growing business from whom we trust have been a proven success story. With plenty supply of products and services on internet, it is hard to persuade new consumers. The acquisition cost is important to evaluate business strategy.
  4. 4. When Digital Gift card technology When should we offer digital gift card? Sending gift card is cultural thing that shows qualitative relationship and special moments. And it have been with us for so long. It is a part of how we build and expand communities. Internet payment technology helps renewal the tradition for today generations. Digital gift cards are easy to give and always appreciated. It serves both seasonal and personal occasions. Digital gift card & seasonal purchases Growing popularity of sending digital gift card among millennials is a clear evident. Online spending behavior shows that sending digital gift card are as valuable and thoughtful as presenting physical gifts. Promoting digital gift card service during holiday and greeting season can build brand awareness and act as a special occasion reminders. Digital gift card & loyalty program / remarketing tool It is an alternative tool for profiling prospects, understanding their needs, and in building relationships with them by providing the most suitable products and enhanced customer service. It can also be components to drive loyalty and engagement for retailers. “instant gratification” that are incentivizing customers with a gift card. For increasing profitability
  5. 5. Who Digital Gift card technology Who wants digital gift card? Digital gift card is possible to reach a younger demographic than they may have with traditional plastic cards. As the growth of smartphone usage, it might imply the increase rates for egift card sales too. Most of customers today are millennials. They expect a dialogue with the businesses they support. They need constant communication so much as instant gratification. Digital gift cards are a perfect solution to enhance the shopping experiences. It is engaging medium for customer contact, incentivizing behavior and rewarding frequently purchases. End users purchasing habits (InComm research 2014) ● 90% of gift cards are used within the first 60 days. ● 85% of people age 18-35 are like to buy 1 digital gift card during holiday season ● 72% of customers will spend MORE than the value of their card on average at 20% ● 72% said digital gift cards are secure ● 38% said a variety of designs to choose from (birthday, holiday, etc.) ● 36% said the ability to personalize the message ● 33% said easier to send and 27% said easier and quicker to purchase ● 24% said harder to lose ● 20% said easier to redeem ● 19% said environmentally friendly ● 15% said the recipient prefers digital gift cards For increasing profitability
  6. 6. Why Digital Gift card technology Why brands need digital gift card? Digital gift cards are a bridge between offline and online marketing. it helps marketers gain knowledge of their customers and shopping behavior. Marketers need to find their best value customers fast. And create engaging shopping experiences to keep them to spend money more and frequent. As Gartner research said 80% of a company's future profits come from 20% of its existing customers. Digital gift card can be marketing solution to identify whom, when and where to push sales. Sustainably drive revenue, customer retention will be great ROI strategy to focus on. Digital gift cards can offer more benefit to the retailers. It can reach out and touch customers and drive brand messaging. Yet, it is offering rewards, and bringing foot traffic back to brick-and-mortar locations with push notification marketing. Brands need to pay attention on actual customer behavior. Not only focus on the predicted behavior of demographic. Digital gift card integrated with Web-analytics show data of customer’s past and present behavior. It allows brands to predict their future behavior and plan better as a result. It is perfect solution for driving revenue, building brand awareness and establish competitive advantage. For increasing profitability
  7. 7. How Digital Gift card technology How digital gift card technology helps to increase sales, boost engagement and referrals? Digital gift card technology can deliver solutions and creating added value in one product design. With fast-paced business world, brands always face dilemma on growth generation strategy. Whether is customer retention or acquisition as a key strategy. According to Bain & Company studied for HBS to have customer retention rates increased by 5%. Profits will increase by 25% to 95%. Meanwhile, customer retention can have a positive impact on acquisition. It would also be a plan to build loyalty, relationships, and engagement with customers through word-of-mouth and referrals besides having great products and excellent customer service. For increasing profitability Product Features & Customer retention -Payment can be used all across retails In-store and online -Unlimited gift card transaction -Cost efficient for monitoring, maintenance and management -Flexible Payment Options -Robust better than eCommerce plug-in -No financial middle man Product features & Customer acquisition -Variety for amount of payment -Single or group payment -Email / Social network integrated -Activities participation -Full control on gift card campaign activation
  8. 8. Where Digital Gift card technology For increasing profitability Landing page Email Newsletter Web Analytic SEO/SEM/PPC Mobile App Social network Marketing Tasks Product Personalization A/B testing Product Personalization Up sales Cross sales Target Optimization Lead generation Remarketing Geo location Multi devices experiences Customer Engagement Customer Engagement Lead generation Product features of digital gift card technology
  9. 9. Digital Gift card technology Landing page Email Newsletter Mobile / Online Web analytic SEO/SEM/PPC Mobile AppSocial network Driving revenue through Comm. channels ◌ฺ◌ี◌ัDigital gift card technology can be customer retention program that also compensate customer acquisition activities. It is best ROI solution during holiday season. Digital gift card became a medium to keep customers. It brought new offers to customers to rediscover and re-engaging with the brand. For increasing profitability
  10. 10. Customer acquisition ● increased revenue ● increased margins ● increased potential for future sales Why you need gift card ● prioritizing initiatives, ● identifying key periods for the business ● consumer insights study ● drive purchasing behavior ● using gift cards as incentives ● developing timelines Digital Gift card technology Customer retention ● increased return visitor ● increased churn revenue ● decreased return gift rate ● earn referrals traffic ● building brand communities ● building customer loyalty ● building brand experiences How to integrate gift card Digital gift card technology features ● Variety for amount of payment ● Single or group payment ● Email / Social network integrated ● Activities participation ● Full control on gift card campaign activation ● Payment can be used all across retails In-store and online ● Unlimited gift card transaction ● Cost efficient for monitoring, maintenance and management ● Flexible Payment Options ● Robust better than eCommerce plug-in ● No financial middle man
  11. 11. STAY TUNE! MORE INTEGRATED MARKET IDEAS FOR YOU SOON!

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