Searching for business models

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Co-founder Ignitor

Business Entertainment & Humor

Searching for Business Models

paulshawsmith
scientific business strategy

paulshawsmith
scientific business strategy

Alex Osterwalder

paulshawsmith
scientific business strategy

Product Innovation
Business Model Innovation

paulshawsmith
scientific business strategy

The could copy
competitors
They invented new
business models

paulshawsmith
scientific business strategy

Can’t prove in new BM
In advance
Had to experiment
And take risks

paulshawsmith
scientific business strategy

Define the what is a business model.
(2 mins)

paulshawsmith
scientific business strategy

How much did the price of coffee
consumption change in Swiss households
over the last couple of years?

paulshawsmith
scientific business strategy

A New
Business Model

paulshawsmith
scientific business strategy

How would you design Nespresso’s
Business Model?
(10 mins)

paulshawsmith
scientific business strategy

Households
(espresso fans)

Nespresso.com

Households
(espresso fans)

Nespresso.com

B2c
distribution

Come up with as
Many business models as you can
(6 mins)

paulshawsmith
scientific business strategy

The best business model…

Is only a…

paulshawsmith
scientific business strategy

Guess? Guess?
Guess? Guess? Guess?

Guess? Guess?

Guess? Guess?

Testing Business Models

paulshawsmith
scientific business strategy

Steve Blank

paulshawsmith
scientific business strategy

paulshawsmith
scientific business strategy
Source: Blank (2007)

Minimum Viable Business Model

paulshawsmith
scientific business strategy

What is the least amount of work I need to do
to test my business model?

paulshawsmith
scientific business strategy

Minimum Minimum
Tasks Tasks
Minimum Minimum
Minimum Tasks Tasks
Tasks

Minimum Minimum
Tasks Tasks

Minimum
Minimum
Tasks
Tasks

Map out your business model?

paulshawsmith
scientific business strategy

What actions could you take to test your
assumptions?

paulshawsmith
scientific business strategy

Similar to Searching for business models

Fresh Start è un progetto di Cariplo Factory sulla divulgazione di modelli di innovazione aperta e cambiamento culturale per le grandi aziende italiane. "change to survive" https://www.cariplofactory.it/progetti/fresh-start/ Invincible company è un libro, un approccio alla progettazione strategica e collaborativa di migliori modelli di business. https://www.strategyzer.com/books/the-invincible-company

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Searching for business models

1. Searching for Business Models paulshawsmith scientific business strategy

2. paulshawsmith scientific business strategy

3. Alex Osterwalder paulshawsmith scientific business strategy

4. paulshawsmith scientific business strategy

6. paulshawsmith scientific business strategy

8. Product Innovation Business Model Innovation paulshawsmith scientific business strategy

9. The could copy competitors They invented new business models paulshawsmith scientific business strategy

10. Can’t prove in new BM In advance Had to experiment And take risks paulshawsmith scientific business strategy

11. Define the what is a business model. (2 mins) paulshawsmith scientific business strategy

12. Customer

13. Value Proposition

14. Channels

15. Customer Relationships

21.

22.

23.

24.

25.

26.

27.

28.

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31.

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33.

34.

35.

36.

37.

38.

39.

40. Marketing & Sales

41. Marketing & Sales

42. Marketing & Sales

43. Marketing & Sales

44. How much did the price of coffee consumption change in Swiss households over the last couple of years? paulshawsmith scientific business strategy

45. paulshawsmith scientific business strategy

46. A New Business Model paulshawsmith scientific business strategy

47. How would you design Nespresso’s Business Model? (10 mins) paulshawsmith scientific business strategy

48. Households (espresso fans)

49. Households (espresso fans)

50. Households (espresso fans)

51. Households (espresso fans)

52. Households (espresso fans)

53. Households (espresso fans)

54. Households (espresso fans)

55. Households (espresso fans)

56. Households (espresso fans) Nespresso.com

57. Households (espresso fans) Nespresso.com

58. Households (espresso fans) Nespresso.com

59. Households (espresso fans) Nespresso.com

60. Households (espresso fans) Nespresso.com

61. Households (espresso fans) Nespresso.com

62. Households (espresso fans) Nespresso.com

63. Households (espresso fans) Nespresso.com

64. Households (espresso fans) Nespresso.com

65. Households (espresso fans) Nespresso.com

66. Households (espresso fans) Nespresso.com

67. Households (espresso fans) Nespresso.com

68. Households (espresso fans) Nespresso.com B2c distribution

69. Households (espresso fans) Nespresso.com B2c distribution

70. JV with machine Manufactures

71. paulshawsmith scientific business strategy

72. Come up with as Many business models as you can (6 mins) paulshawsmith scientific business strategy

73. The best business model… Is only a… paulshawsmith scientific business strategy

74. Guess? Guess? Guess? Guess? Guess? Guess? Guess? Guess? Guess?

75. Testing Business Models paulshawsmith scientific business strategy

76. Steve Blank paulshawsmith scientific business strategy

77. paulshawsmith scientific business strategy

78. paulshawsmith scientific business strategy Source: Blank (2007)

79. paulshawsmith scientific business strategy Source: Blank (2007)

80. paulshawsmith scientific business strategy

81. Minimum Viable Business Model paulshawsmith scientific business strategy

82. What is the least amount of work I need to do to test my business model? paulshawsmith scientific business strategy

83. Minimum Minimum Tasks Tasks Minimum Minimum Minimum Tasks Tasks Tasks Minimum Minimum Tasks Tasks Minimum Minimum Tasks Tasks

84. Map out your business model? paulshawsmith scientific business strategy

85. What actions could you take to test your assumptions? paulshawsmith scientific business strategy

Searching for business models

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