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This includes how to promote a country to it's expatriates after a civil war. We're focusing Sri Lanka. This research contains the advantages and disadvantages on promoting Sri Lanka to the expatriates and a SWOT analyses.
Harry - To introduce an accelerated development programme for the tourism industry. I will launch a programme to fulfill the infrastructure and other requirements in order to attract 2.5 million tourists annually, by the year 2016
Paul - As part of its effort to build the tourism in the Sri Lanka, the SLTDA conducting several promotions through out the world.
Promoting sri lanka to the expatriates
PROMOTING SRI LANKA TO
THE SRI LANKAN EXPATRIATES AFTER
THE CIVIL WAR
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Sri Lanka is also one of the main countries
where the no. of emigrants are high
Most of the Sri Lankans expatriates emigrated
due to the financial situation and civil war.
According to Wikipedia there are 3,000,000+ Sri
Lankan expatriates living abroad
Most of the expatriates living in the UK, Canada,
Australia, Italy, Germany and the Middle East.
Most of the people visiting Sri Lanka on there
own (Specially visiting friends & family)
According to the data from AASL, Sri Lanka received 15.8% of Sri
Lankan expatriates in the total arrivals of BIA
Most of the expatriates stays in Western, Northern, Eastern regions
and Hill country.
They normally stay for long periods of time. Such as 30 days or even
FAR TRAVELS is one of the key destination management service
which provides exclusive offers to Sri Lankan expatriates.
THE EFFORTS SRI LANKAN GOVERNMENT
TAKES TO ATTRACT EXPATRIATE
• Tourism Development Strategy 2011 to 2016, by The Ministry of
Economic Development in collaboration with Sri Lanka Tourist
• Heritage, History and Ancient Epics (Ramayana Trails)
• Adventure and Sports
• Wild Life and Camping
• Eco Tourism and Ayurveda
• Beach and Sea Food
• Hill Country and Tea
DRAWBACKS AND AREAS TO IMPROVE IN
• Lack of Professionals
• Lack of Technology
• Rising Cost
• Environmental Issues
• Cultural Barriers
• Language Barriers
• Labour Issues
DISADVANTAGES AND THREATS
• Illegal Migrants
• Illegal Business
• Black Money
• Unethical activities such as human trafficking
• Cultural Conflicts
THE OPPORTUNITIES FOR PROMOTING
TOURISM TO THE SRI LANKAN EXPATRIATE
According to the figures taken from FAR TRAVELS;
Expatriate tourism comes to Sri Lanka in many forms.
• Family visits
• Heritage tourism
• Medical tourism
• Business travel
• Birthright tours
• Funeral Etiquette
Expatriate members are most likely to invest in the local economy than
the international traveller after making connections on their visits.
The government have the opportunities in promoting more business zone,
extra benefits in order to attract more tourism investment in the country.
Generally expatriate tourists are more willing to stay in locally including
with friends and relatives, eat in local restaurants, and buy locally-
produced goods than other international travelers.
Opportunities for mid scale business for promoting more restaurants.
Expatriates can help open markets for new tourist destinations in their
countries of heritage.
Expatriate tourists travel to less-visited regions to see friends and family
or participate in various cultural events outside of the major cities.
Opportunities for promoting new destinations other than the traditional
They will likely influence others to visit through word of mouth and may
become involved with local community projects.
Opportunities for entering easily to the respective expatriate market rather
than ineffective promotions.
CHALLENGES FACE BY THE TOURISM
AUTHORITY TO PROMOTE TOURISM TO THE
SRI LANKAN EXPATRIATE
Lack of IT facilities.
Involvement of BOI
Support of the board of Investments.
Law and Order
Laws are different from Sri Lanka and the country they currently live.
Creating a safe image about the country
Security of the country. specially fraud against the expatriate investors.
EXPATRIATE SRI LANKAN’S CONTRIBUTION
TO THE TOURISM INDUSTRY
• Frequent visits to meet kith and kin and attend various family
• Personal connections or commitments associated with
• To be present with the rest of their community at annual religious
events and other festivals.
• Undertaking tours.
• Word of mouth and contributing local travel agents.
• Benefits the service industry (Transportation/ Airlines/ Taxi and Cabs/
Hospitality service/ Accommodation)
ADVANTAGES OF PROMOTING SRILANKA
Transfers remittance from overseas countries.
Paves way for trade.
Developments in tourism industry.
Easy access to international influences in political & economical
• Highlight Country and Cultural Values
• Create awareness on local investment opportunities
• Ease the investment laws in order to attract the expatriates
• Make sure they leave with a good word of mouth
• Use Modern Technology with the global trend
• Friendly approach from BOI to the expatriates
• Security, law and order implement properly
• Encourage to Practice Ethics
• Clearly define DOs and DONTs
• Diplomatic Approach to expatriates in order to win them.