Paula Ladenburg Land

20 Seguidores

An experienced content professional, specializing in creating effective content strategies that meet business and user needs. Experienced in large-scale content management system migration projects and developing and implementing enterprise content and e-commerce taxonomies. Skilled at working cross-organizationally with large numbers of stakeholders and disparate content sets. Successful manager of teams and vendors. Experienced in client interactions and business development. A strategic thinker with an eye for details and a passion for quality. Author, Content Audits and Inventories: A Handbook (XML Press, September 2014). AIIM-certified Enterprise Content Management Practitioner. ...

content strategy content audit web content content inventory customer experience content marketing performance-driven content co

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Paula Ladenburg Land

Developing an Objectives-Based Content Model

Content and customer experience

The Next Generation of Content Strategy: A Performance-Driven Model

Inventory to insight: Understanding Content Inventories, Audits, and Analysis

Introducing the Content Analysis Tool

Introduction to Content Inventories and Audits