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Photo by Kalexanderson - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck
20 Signs You’re Probably Not Working
For A Social Business
by @paulbromford
Photo by SimonDoggett - Creative Commons Attribution License http://www.flickr.com/photos/90037546@N00 Created with Haiku Deck
Many organisations think that just
because they are present on social media
they are a social business
In truth , being a truly social
business requires to us be a
very different type of business
altogether
Here are 20 signs that your
business probably isn’t there
yet
Photo by CJ Isherwood - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/30528809@N02 Created with Haiku Deck
Meetings happen behind closed doors rather
than being networked and inclusive
Photo by ntr23 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/65919269@N00 Created with Haiku Deck
You’re doing nothing about
organisational email -
which results in knowledge
being siloed rather than
unlocked and distributed
Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck
People still have to seek
permission to have a social
media presence
Photo by kennymatic - Creative Commons Attribution License http://www.flickr.com/photos/99472898@N00 Created with Haiku Deck
You can only talk about
work stuff on social media -
it’s not acceptable to be
human
Photo by Johnny Worthington - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/31622626@N00 Created with Haiku Deck
You chase followers, fans and web hits - rather than
relationships
Photo by nhussein - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8288006@N04 Created with Haiku Deck
You promote your
organisation all over social
media - but don’t answer
critical questions or respond
to scrutiny
Your social media accounts switch off at 5pm and
at weekends - as if customers just stop existing
Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck
You don’t turn internal reports
into publicly available blogs,
infographics and videos
Photo by whatmattdoes - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/29439891@N08 Created with Haiku Deck
You think the fact that your
CEO has a Twitter account is
a really big thing
You can’t demonstrate that social has led to a
breaking down of organisational hierarchy
You haven’t
made social
media a
leadership
responsibility
You haven’t considered the value
proposition or purpose of your
presence
Photo by dannymainzer - Creative Commons Attribution License http://www.flickr.com/photos/120099853@N04 Created with Haiku Deck
You don’t use digital technologies to source new ideas
for your organisation or team
You just promote your organisation rather
than sharing resources and knowledge
Your Comms team lead on social - as it’s just a fluffy
marketing thing
You still think letting your staff talk to
customers online is pretty risky
You couldn’t name the Top 10 most influential members
of your social community
Photo by Kalexanderson - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck
You don’t
follow
customers
back and
use social to
get to know
them
Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck
Digital isn’t of strategic importance - you just
copy what others are doing
Your organisation still exists in departments.
Knowledge is locked down. Siloed.
In truth, very few of us have made the journey to social
business
Thanks! Follow @paulbromford on Twitter for more

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20 Signs You're Probably Not Working For a Social Business

  • 1. Photo by Kalexanderson - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck 20 Signs You’re Probably Not Working For A Social Business by @paulbromford
  • 2. Photo by SimonDoggett - Creative Commons Attribution License http://www.flickr.com/photos/90037546@N00 Created with Haiku Deck Many organisations think that just because they are present on social media they are a social business
  • 3. In truth , being a truly social business requires to us be a very different type of business altogether Here are 20 signs that your business probably isn’t there yet
  • 4. Photo by CJ Isherwood - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/30528809@N02 Created with Haiku Deck Meetings happen behind closed doors rather than being networked and inclusive
  • 5. Photo by ntr23 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/65919269@N00 Created with Haiku Deck You’re doing nothing about organisational email - which results in knowledge being siloed rather than unlocked and distributed
  • 6. Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck People still have to seek permission to have a social media presence
  • 7. Photo by kennymatic - Creative Commons Attribution License http://www.flickr.com/photos/99472898@N00 Created with Haiku Deck You can only talk about work stuff on social media - it’s not acceptable to be human
  • 8. Photo by Johnny Worthington - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/31622626@N00 Created with Haiku Deck You chase followers, fans and web hits - rather than relationships
  • 9. Photo by nhussein - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8288006@N04 Created with Haiku Deck You promote your organisation all over social media - but don’t answer critical questions or respond to scrutiny
  • 10. Your social media accounts switch off at 5pm and at weekends - as if customers just stop existing
  • 11. Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck You don’t turn internal reports into publicly available blogs, infographics and videos
  • 12. Photo by whatmattdoes - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/29439891@N08 Created with Haiku Deck You think the fact that your CEO has a Twitter account is a really big thing
  • 13. You can’t demonstrate that social has led to a breaking down of organisational hierarchy
  • 14. You haven’t made social media a leadership responsibility
  • 15. You haven’t considered the value proposition or purpose of your presence
  • 16. Photo by dannymainzer - Creative Commons Attribution License http://www.flickr.com/photos/120099853@N04 Created with Haiku Deck You don’t use digital technologies to source new ideas for your organisation or team
  • 17. You just promote your organisation rather than sharing resources and knowledge
  • 18. Your Comms team lead on social - as it’s just a fluffy marketing thing
  • 19. You still think letting your staff talk to customers online is pretty risky
  • 20. You couldn’t name the Top 10 most influential members of your social community
  • 21. Photo by Kalexanderson - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck You don’t follow customers back and use social to get to know them
  • 22. Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck Digital isn’t of strategic importance - you just copy what others are doing
  • 23. Your organisation still exists in departments. Knowledge is locked down. Siloed.
  • 24. In truth, very few of us have made the journey to social business Thanks! Follow @paulbromford on Twitter for more