YOUR OWN PERSONAL SOCIAL MEDIA
POLICY Tips on developing digital identity from @paulbromford

70% of recruiters have changed
their minds about an applicant based on social media profile Protect your Social CV

Company social media policy can
encourage uniformity This is about YOUR brand YOUR story

What’s your personal social media
strategy? What do YOU want to be known for? Do you want to be a thought leader?

Or do you want to
be a Social CEO?

Or do want to be
known for posting funny cat pictures? Be clear in your profile what followers or fans can expect

As a general rule Don’t
say anything on social media you wouldn’t say to your boss’s face

But don’t be afraid to
divide opinion… If you’re not provocative in some way, how can you possibly stand out to inspire someone else? – Brian Solis

Don’t constantly talk about yourself.
It’s 8 part others , 2 parts you. Otherwise you just bore people

Never engage trolls or argue
with others No-one wins

Almost 40 per cent of
UK employees criticise their workplace online Don’t be one of them

What’s your follow back policy?
Follow everyone and risk appearing desperate for approval Follow a small percentage of your followers and risk appearing aloof and elitist

It’s fine to automate some
of your posts Just be around to join in the conversation Don’t be a robot

Always share great content and
credit sources Everybody loves a sharer… It’s also the quickest way to build a following (via Shirley Ayres)

Be clear how much you
mix personal and private or whether you separate them to different networks But being serious all the time can be awfully dull

A four word social media
policy we can all follow (via Charlie Brooker)

(via Aatif Bokhari)

YOUR OWN PERSONAL SOCIAL MEDIA
POLICY Read the blog version here