Communications Portfolio--Paulina Callaghan, ABC Updated: March 30, 2010

1. Paulina Callaghan, ABC
2010 Communications Portfolio
“Paulina and her communication plan were the nucleus of our achievement.
Paulina possesses a commitment to do what it takes to be the best!”
Executive Director, Minacs

2. Purpose
• The purpose of this portfolio is to complement my resume; providing a visual snapshot of my
communications experience as well as showcasing some of my professional accomplishments.
In addition, I am highlighting some of the recommendations that I have received from senior
management, peers, and partners.
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3. About Paulina
• Accredited business communicator (ABC)
• Over a decade of dedicated communications and leadership
expertise in private and public sector environments managing
internal and external communications
• Communications consultant (senior writer/editor)
• IABC/Toronto’s volunteer director, professional standards
• Strong supporter of the World Wildlife Fund (Community Panda)
• Comprehensive and professional experience in the areas of:
– Leadership (people and project manager/mentor)
– Employee relations and engagement
– Crisis and strategic communication planning
– Social media/networking
– Marketing communications and brand development
Proud recipient of the 2008 corporate
award in the category of “mastery” – Media and government relations
(voted by peers).
– Corporate communications
– Community relations and philanthropy
– Graphic design
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4. Leadership
• IABC-Toronto chapter:
“I feel very lucky to have
been paired with Paulina in – Mentor to junior communicator (mentee)
the IABC Mentor program.
– Accreditation exam proctor and coach
She is energetic, – Awards judge (Ovation awards and Gold Quill)
encouraging and possibly the
• Throughout my tenure as a manager, the following positions
most positive person I have
reported directly or indirectly to me:
ever met. Paulina has
introduced me to many fellow – writer/editor, marketing communications manager, graphic
IABC members, and readily designer, recruitment marketing manager, corporate
answered all of my
communications specialist, corporate communications
communications questions.
coordinator, and 30-plus brand champions
Her vast experience has • Served as the senior point of escalation for internal customers
come in handy when I’ve during times of calm, change, or crisis
been stumped on a project,
• Led and presented internal/external communication
and she has gladly provided
updates/metrics and plans to executive leadership team
me with assistance and
examples of her fantastic • Actively participated in and chaired various committees and
work.” special project teams:
• fundraising; employee engagement; organizational health
IABC Mentee study; site communications audit; and health and safety.
• Recognized and respected team and project leader
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5. Employee Relations and Engagement
• Copywriting and editing
• Intranet
• Employee surveys
• CEO-led town hall meetings
Loyalty
Satisfaction
• Communication audits and measurement
Pride
• Policies and procedures
• Newsletters and special editorials
Employee Engagement
• Engagement programs, events, and
committees/forums
• Recruitment referral programs
• Spotlight announcements
• President and senior executive
communications
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6. Crisis and Strategic Planning
• Union relations/preparedness
• Business continuity/pandemic planning
• Strategic planning and generation of supporting
collateral during times of calm, change, and/or
crisis:
– Private to public (and vice-versa)
– Mergers and acquisitions
– Client program and physical site launches,
transitions, cessations, and other
contentious issues
– Employee lay-offs or transitions
– Employee mass recruit
– Senior-level hires, transitions, and exits
– Media campaigns (pro-active and re-active)
Photo courtesy of Google images
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7. Social Media/Networking
• Active social media enthusiast:
– LinkedIn
– Facebook
– Twitter
• Networking activities/groups:
– LinkedIn Groups (online discussions)
– Communication Blogs (follower)
– York Region Networkers Group
(member and guest speaker)
– Durham Region Networking Group
(member and guest speaker)
– IABC-Toronto senior communicator
events/seminars/munch n’ mingles
• Social media projects (IABC-Toronto):
– Web 2.0 “Did you know?” newsletter
– Senior communicator social media
survey
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8. Marketing and Brand Development
• Website
• Brand evolution and management
• Public speaking
• Corporate awards and rankings
• Tradeshows and sponsorships
• Case studies and product sheets
• Recruitment marketing
• Managed initiatives and partnerships with:
– Creative agencies
– Professional photographers/videographers
– Writers/editors
– Printers
– Graphic designers
– Brand strategists
– Recruitment marketing agencies
– Promotional vendors and caterers
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9. Media and Government Relations
• News releases
• Media planning, monitoring, and
measurement
• Media outreach and briefing including:
– Story pitching
– Interview background
– Key messaging
– Fast facts/media kits
– Questions and answers
– Spokesperson preparation and
training
– Liaise with media
– Company spokesperson
• Managed event logistics and
communications planning to support
re-active and pro-active campaigns
• Worked in partnership with multiple levels
of government and officials including the
offices of the mayor, premier, and
economic development
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10. Corporate Communications
• Annual general meetings
• Annual reports and information forms
• Investor fact sheets and kits
• Corporate governance and reporting
• Quarterly financial reports and conference calls
• Board presentations and reports
• Senior-level organizational announcements
• Speeches and key messages for the chief executive
officer and other senior-level executives
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11. Community Relations and Philanthropy
I managed numerous fundraising efforts, special
employee events, and campaign initiatives for the purpose of
generating awareness and/or raising money for worthy causes.
Listed below is a sampling of some of the events that I was
responsible for at a personal, company-wide, provincial,
regional, and local level:
• World Wildlife Fund
• International Red Cross
• Unicef
• Earth Hour/Day
• Kids Help Phone
• Port Hawkesbury, Nova Scotia Food Shelter
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12. Graphic Design
• Logo design
• Tag line creation
• Campaign theme
• Signage
• Invitations
• Greeting cards
• Templates
• Newsletter layout and design
• Photography (people, nature,
interiors, and exteriors)
• Print and online collateral design
(my personal brand)
Photo taken by Paulina Callaghan at Sturgeon Lake, July 2009
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13. Commendations from:
Management, Peers, and Partners
To view more recommendations, please visit my LinkedIn profile at:
http://www.linkedin.com/in/paulinacallaghanabc
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14. Commendations…
“Paulina is a valuable asset and her contributions positively affect many departments across the company. She has
amazing attention to detail and strong project leadership skills. Paulina understands that her role entails prudent
stewardship of sensitive information and she can be trusted fully to ensure the confidentiality, integrity, and wise
disclosure of such information.”
“Paulina is a fantastic team player who can be trusted to excel in practically every politically-charged and
communications-related situation. I am proud that she is part of the marketing team and proud that she, in many ways, is
“the voice and face” of Minacs in North America and Europe.”
“Paulina’s enthusiasm, attention to detail, sense of humour, strategic thinking and planning, creativity, and integrity in the
realm of corporate communications are extraordinary. She has mastered the fine arts of project leadership and written
and verbal communications. I would embrace any opportunity to work with her again in any internal or external
communications capacity.”
Director, Corporate Marketing, Minacs
(former manager at Minacs)
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15. Commendations…
“Paulina has drafted my communiques, messages, speeches, and presentation to the various constituencies. Not only is
she diligent and very proficient in her written communication, she is also proactive in her approach and was invariably
ahead of the curve in terms of timing and preparedness. Paulina has been involved in the task forces to handle crisis
situations that have occurred in our company. Her calm, efficient persona and her professionalism have contributed
enormously to handling, managing, and solving some of these intricate situations. She is a positive, hard working, and
sharp professional. I am sure the organization that she will join will benefit enormously from her contribution.”
Chief Executive Officer, Minacs
“ I worked with Paulina for over six years while I was the Chief Financial Officer at Minacs Worldwide Inc. (Minacs). At the
time, Minacs was a publicly traded company and had extensive communication requirements for its 6,000-plus
employees as well as its existing and potential shareholder base. At all times, Paulina was diligent and was consistently
on top of the company’s communication requirements. Paulina’s leadership and organizational writing abilities were of
great value and support to the executive team. Some of her external communication support and expertise included
writing press releases and investor-based communications. She was also responsible for the event management of
various shareholder meetings e.g., annual general meeting and quarterly conference calls. From an internal
communications perspective, she was very adept at creating and writing company newsletters, executive appointments
and messages. Paulina was always on time and on point.”
Chief Financial Officer, Minacs
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16. Commendations
“Working with Paulina afforded a great opportunity to share progressive ideas with an influential woman who exudes a rare
energy and dedication to her company. Paulina is a highly-competent, articulate, and creative communications professional
who would be a powerful asset to any organization she may elect to join.”
Managing Director, TAMM Communications
“Paulina is an extremely professional individual who delivers a high quality product to both internal and external clients. She
has effectively managed key projects ensuring a clear, concise message is delivered in a professional and timely manner.
Paulina is a positive force who embraces all aspects of her job. Paulina would be an asset to any organization.”
Executive Vice President, Sales, Minacs
“Paulina has extensive and diverse experience. She is relentless in the pursuit of excellent results, professional in all
matters and is always a dynamic and creative contributor to initiatives that she is involved in.”
Owner, Access Strategic Design and Communications
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17. Commendations
“I have worked with Paulina on many initiatives over the years, every experience regardless of the issue at hand was
positive. An experience that stands out for me is when I engaged her to work with us on a site closure to ensure our
communication plan met all the needs of those involved, and most importantly, delivered the message and support with the
most dignity possible for those being impacted. Beyond anyone’s highest expectations, Paulina developed a world class
communication plan that was so exhaustive it enabled us as an organization to manage a bad situation with honesty,
integrity, and respect.”
Paulina’s leadership in this aspect of the project raised the bar for everyone on the team and challenged all of us to
consider all perspectives of the messages we had to share and the way in which we did it. The employees that lost there
jobs as well as the client have given the team a significant amount of respect for the way in which this matter was handled
and I believe Paulina and her communication plan were the nucleus of our achievement. Paulina possesses a commitment
to do what it takes to be the best!”
Executive Director, Minacs
“I had the pleasure of working with Paulina for several years when I worked as a Human Resources Manager at Aditya Birla
Minacs. Paulina is a hard working, goal oriented, team player who ensured that all communications issued by corporate
were time sensitive, professional and appropriate. Paulina is very dependable and co-operative and the site frequently
relied on her expertise. Her strong interpersonal skills and her excellent job knowledge make her a pleasure to work with.”
Human Resources Manager, Minacs
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18. Commendations
“I am pleased to write a recommendation for this remarkable woman. I had the pleasure of working with Paulina on
numerous projects and always found her to be very professional, personable, flexible and a true team player. She excels
at coming up with new ideas to old problems. I would welcome the opportunity to work with her again.”
Senior Vice President, Human Resources, Minacs
“Paulina is a pleasure to work with. Paulina is an expert in her field - extremely creative, flexible and meets deadlines
consistently. I hope to work with Paulina again in the future and would recommend her to any company - in fact, I'd hire
Paulina myself!”
Owner/Consultant, Interactive Services
“As the Chief Information Officer for Point Alliance, I am pleased to have contracted the communications services and
expertise of accredited business communicator, Paulina Callaghan. Paulina has written and revived some of our
marketing collateral such as case studies, sales brochures, and other communications that positively reflect our brand
both in print and online. Through her communications planning, creative and technical writing/editing skills, it is clear that
Paulina is an expert in her field. I would highly recommend Paulina for any organization that is looking for a
communications professional that is nimble, dedicated, and highly skilled across various areas of communications. As
Point Alliance continues to expand and refresh its marketing and web materials, I look forward to continuing to work with
Paulina to help us achieve our marketing and communications goals for 2010.”
Chief Information Officer, Point Alliance
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19. How to reach me:
Mobile:
289.388.7699
LinkedIn:
http://www.linkedin.com/in/paulinacallaghanabc
Twitter:
http://twitter.com/P_Callaghan
Email:
paulina.callaghan@sympatico.ca
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