education

1. Prepared by:
Ms. Pauline

2. refers to persons that are
involved in the use, analysis,
evaluation, and production of
media and information
People
Media

3. Who do you think are “people media”?

4. 2 TYPES of PEOPLE
MEDIA:
1. PEOPLE AS MEDIA
2. PEOPLE IN MEDIA

5. PEOPLE AS
MEDIA
- they are the MEDIA itself. The
person serves as the medium for
another person to learn or acquire
new knowledge

6. People as Media
1. Opinion Leaders
2. Citizen Journalist
3. Social Journalist
4. Crowdsourcer

7. OPINION LEADERS
• is a leader for a
certain group who
gives details and
information to lesser
active persons in the
group

8. According to
Paul
Lazarsfeld,
Bernard
Berelson, and
Hazel
Gaudet
(1944)
Two-step Flow Communication Model

9. CITIZEN Journalist
People without
professional journalism
training that use the
tools of modern
technology and the
internet to create,
augment or fact-check
media on their own or in

10. SOCIAL JOURNALIST
A journalist uses
social media to
make their content
available to more
people.

11. What are the
similarities and
differences between
citizen journalist and
social journalist?

12. Characteristics of social media:
1. Individualized
2. Connects with friends and people
3. Uploads content in real-time
4. Enables conversations (both private
and public)
5. Provides tracking (history and
threads)

13. FORMATS of Social Media:
1. Relationships / Social Network
2. Micro-blogging
3. Special Interest Network
4. Media Sharing
5. Collaborative News

14. 6. Discussion Forums
7. Buying / Merchant Sites
8. Virtual Worlds (mostly
games)
FORMATS of Social Media:

15.  1. Relationships
 2. Entertainment
 3. Learning
 4. Recognition
 5. Career Progression
ADVANTAGES AND LIMITATIONS of
using social media in the following
areas:

16. CROWDSOURCER
The person who obtains
needed services, ideas, or
content by soliciting
contributions from a large
group of people and especially
from the online community

17. 2 TYPES of PEOPLE
MEDIA:
1. PEOPLE AS MEDIA
2. PEOPLE IN MEDIA

18. PEOPLE IN MEDIA
- they are the people behind another
form of media. They use other forms
of media such as text media, visual
media, multimedia, etc.

19. TYPES OF JOURNALISTS BY
MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist

20. PRINT JOURNALIST

21. PHOTOJOURNALIST

22. Broadcast Journalist

24. BROADCAST JOURNALIST

25. MULTIMEDIA JOURNALIST

26. LET’s try this one OUT:
Say “PAM” if it is People As
Media else “PIM” if it is
“People In Media”

27. 1.SHS Teacher
2.Blogger
3.Radio Anchors
4.Professor
5.Convention
Speaker
6.News Reporter
7.YouTubers
8.Priests
9.Movie Directors
10.Rally Leader

28. Characteristics of People Media:
• Tech Savvy - proficient in the use of
technology, especially computers.
• Credible - able to be believed, capable of
being believed; plausible. Worthy of
confidence; reliable.
• Flexible - knows how to use a range of
technology; able to change or do different
things

29. Characteristics of People Media:
• Charismatic - appeals to the senses of
different people.
• Updated - in the know of the latest
information.
• Articulate - expressing oneself easily in
clear and effective language