This workshop will cover the basics of getting your business online, reaching your existing clientele, and expanding your virtual audience. Attendees will see exactly how to get a new website up and running, without having any prior web design experience, by utilizing WordPress.

1. Creating A Presence
Online
Kyler Patterson

2. What is HostGator
 Online Website Hosting – Store Example
 2002 – Founded in Florida
 2007 – Moved to Houston, TX
 2011 – Expanded to Austin, TX
 2012 – Acquired by Endurance International Group
(EIG)
http://www.hostgator.com/company

3. Who is Kyler Patterson
 Marketing Coordinator
 Bachelor of Business
Administration
 SEO Hobbyist
 Passionate About the
Wonders of the Internet
 Needs to Be Brought
Down to Earth Sometimes

4. Agenda
 Your Online Presence
 Getting Started
 Determine Your Needs
 Know What Tools Are Available
 Creating a WordPress Site – Interactive
 Install
 Theme
 Site Name and URL
 Modifications
 Social
 Paid
 Organic
 Local SEO Basics

5. Determining Your Needs
Your Online Presence

6. Determine Your Needs
 What is the reason for your website?
 Personal Brand
 Business Brand
 How much time can you devote to keeping content
updated?
 What are you going to talk about?

7. Know The Tools
Blogging Platforms
 WordPress
 LiveType
 Weebly
Forums
 bbPress
 MyBB
 phpBB
Ecommerce Solutions
 Magento
 TomatoCart
 WordPress
Wiki Software
 MediaWiki
 PmWiki
 Wikka
http://support.hostgator.com/articles/cpanel/quickinstall

8. Live Interactive
Creating a WordPress Site

9. SocialYour Online Presence

10. Organic Social
 Create a Page For:
 Facebook
 Twitter
 Pinterest
 Instagram
 YouTube
 Google+
 LinkedIn For Businesses
 Link Everything
 Establish Structure to Post Throughout
 Hootsuite
 Buffer
 If This Then That (ifttt.com)
 Study Your Audience and Their Behaviors

11. Paid Social
 Facebook
 Twitter
 Promotion Methods
 Brand Awareness
 Brand Engagement
 Product Listings
 Competitor Targeting

12. Get Found on Google
Your Online Presence

13. Local SEO
 For Local Businesses With Physical Address
 On Page SEO
 Basics Basics Basics
 http://moz.com/beginners-guide-to-seo
 Keyword Research
 Google Keyword Planner
 Opensiteexplorer.com (Competitor)
 Majesticseo.com (Competitor)
 Local Citations
 Yellowpages.com
 Yelp
 Google+ Local

14. Thank You!
Free Ebook + Slides
http://gtrkb.com/peoplefund
PeopleFund Special Discount
Code: PeopleFund