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Minnesota Recruiters - Social Media Sourcing May 2015

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Minnesota Recruiters - Social Media Sourcing May 2015

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Minnesota Recruiters - Social Media Sourcing May 2015

  1. 1. I’ve been in this business since the mid-90s Carmen Hudson aka @Peopleshark
  2. 2. What do we do? We help companies recruit better Consulting • Strategy • Programs • Process • Systems • Branding • Coaching Custom Training • Recruiters • Hiring Managers/ Interviewers • Recruiting Managers Toolkits • Recruiters • Hiring Managers We are not a search firm, we don’t sell any products, and we don’t take commissions from vendors.
  3. 3. We partner with heads of HR/recruiting Who do we help?
  4. 4. How to find and engage passive candidates via social media Social Sourcing & Talent Outreach Carmen Hudson, Principal Consultant, Recruiting Toolbox Colorado Talent Recruitment Network | February 2014
  5. 5. Social Media Evolution Gen Z has developed an 8-second filter • It’s not short attention span – it’s a fast content filter • Advertising-wise and weary • Engagement-worthy • Everyone is a brand manager • Our social media needs evolve with our lives • Facebook will always be important • Twitter is here to stay • Video is the foundation of marketing
  6. 6. Throw Out Your Assumptions The fastest growing media property will surprise you
  7. 7. Facebook still rules Facebook has 81% penetration in US, 230B minutes viewed
  8. 8. Video, Photo-Sharing on Mobile Millennials love Snapchat, Vine, Instagram and Tumblr
  9. 9. #GetInvolved Authenticity is NOT a bad word.
  10. 10. This is Me, On Social Media Share. Learn, Laugh, Sell
  11. 11. My Social Media Toolkit Everything you need to get started
  12. 12. Automate Social Media Hootsuite allows scheduled tweets, tracking and more
  13. 13. Automate Social Media Hootsuite allows scheduled tweets, tracking and more
  14. 14. First Search, then Engage X-Ray like a BOSS site:twitter.com -inurl:status "i * software" seattle -recruit -hire Only search Twitter Search profiles, not tweets “I love software”, “I build software”, “I am a software…” etc.
  15. 15. Every Website is Different Look for clues in the URL and Profile Page Text
  16. 16. Every Website is Different Look for clues in the URL and Profile Page Text
  17. 17. CCNPs on Instagram People like to show off certificates
  18. 18. CCNPs on Instagram People like to show off certificates Ffollow the Hashtags
  19. 19. Let’s Find Some Financial Analysts About.me has over 5 million profiles!
  20. 20. Let’s Find Some Financial Analysts About.me has over 5 million profiles!
  21. 21. Bonus: Twitter Lists Boolean Gold! site:twitter.com inurl:lists inurl:apple intitle:employees | team | colleagues
  22. 22. Bonus: Twitter Lists Boolean Gold! site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team | colleagues)
  23. 23. Before You Reach Out Follow the Digital Breadcrumbs
  24. 24. Reach out via Traditional Channels Use social media to develop relationship Finding Contact Info • Use Social Aggregators • Connectifier • Prophet.rocks • Thrust.io • Namechk • Whois.com
  25. 25. Now, You’re Ready Personalized communication = high response rates
  26. 26. Thank You for Inviting Me! Follow me on Twitter & Instagram @Peopleshark Email carmen@recruitingtoolbox.com Website www.recruitingtoolbox.com Twitter @Peopleshark @recruittoolbox @Talent42 LinkedIn in/carmenhudson Talent42 June 9-10 in Seattle @Talent42 www.talent42.com T42MNREC for $100 Off Registration

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